1.
INTERNSHIP PROJECT EXPERIENCE
AT
VODAFONE SOUTH LIMITED
BANGALORE
Presented by
Shritheja K
Reg No: 121GCMA126

2.
INDUSTRY PROFILE

India is the second fastest growing telecom market in
the world witnessing lowest tariff rate.

Liberalisation of sector to private players.

Dominance of private players.

Rapid growth in subscriber base & teledensity from
12% in 2002 to 79.28% in 2012.

Huge imbalance between rural and urban teledensity.

3.
COMPANY PROFILE

Vodafone Group Plc, world's leading international
mobile communications group with over 404.6 million
customers.

Vodafone India, formerly known as Hutchison Essar
and Vodafone Essar.

Entry to Indian market in 1992.

Second largest mobile network operator serving over
170 million customers in India with a presence in all 23
telecommunications circles.

4.
VISION AND MISSION

Vision: “Our vision is to be recognised as the leading Indian
telecom company, for our responsible and ethical behaviour,
contributing positively to the world around us”.

Mission: "We will enhance value for our stakeholders and
contribute to society by providing customers with innovative,
affordable and customer friendly communication services.
Through excellence in our services we aspire to be the most
respected and successful telecommunications company in
India. We see our customers, employees, shareholders and
the community we operate in as our most important
stakeholders”.

5.
PRODUCT & SERVICE

Products

Sim cards

Mobile phones

USB sticks

Services

Productivity Services

Mobile broadband and internet

Voice and messaging

Machine 2 Machine solutions

6.
ORGANIZATION CHART
VODAFONE INDIA
Martin Pieters (CEO)
Directors
Human
resource
s
Chief
Commercial
Officer
HR SERVICES
Learning &
Development
HR Business
Partners
Resourcing
Chief
Operating
Officer
Enterprise
Head
O .D South
O.D North
O.D East
O.D West
Business Head
Technology
Head
External
Affairs
Head
Regulatory
Head
General
Council
Head

7.
DEPARTMENTAL PROFILE
HR & Administration Department:

Functions and Initiatives

Recruitment

Performance Dialogue

Talent Management

Towards a Safer work place

Employee Recognition

Ensuring infrastructure and hygiene work place

8.
Marketing and Sales Department

Karnataka circle is divided in to 8 zones.

It helps to build a strong customer base, good customer
relationship

Functions

Deliver innovative products and services

Promotion by effective advertisement campaigning

Demand-Supply balancing

Product penetration and target acquisitions

9.
Technology Department:

This department has been contracted to IBM

Functions

Providing IT support to all departments

Ensure IT applications and systems availability and
scalability to meet growth and market challenges

Ensure data security

24*7 Handling Network failures

Review existing and new IT infrastructure

10.
Customer Service Department:

Customer service requires a great deal of patience

Main point of contact for a customer

Functions

Customer problem handling

Reducing voluntary subscriber churn

Telemarketing

Process management of store retentions

Maintenance of customer touch points

11.
SWOT ANALYSIS

STRENGTHS

Brand recognition & Strong international presence

2nd highest subscriber base in India

Strong advertising strategies

WEAKNESS

High customers churn

Rural India unable to relate to the brand

Poor network in rural areas

No 3G license in many circles

12.

OPPORTUNITIES

Emerging markets and expansion

Tower sharing business

Product and services expansion

Growing Enterprise solution market

Capital through IPO in India

THREATS

Highly competitive market

Still lags behind major competitor in India

Extremely high penetration rates in key markets.

13.
PROBLEM ANALYSIS

Statement of the Problem: Analysis on awareness of
internet and 3G mobile services among the rural flock

Methodology: Interview conducted among 100
respondents in rural Tumkur, Chikkaballapur,
Chikkamagalur and Kolar.


Objective of Study
Understand the rural awareness of internet and 3G in
rural areas

14.
Findings:

Most of the respondents have income more than 50000
per annum

30% of rural respondents use mobile internet

Low consumer awareness on 3G
Suggestions

Launch “made for rural” internet and 3G offers

Adopt the tower sharing scheme for network coverage

Offer affordable internet services to penetrate in to the
market

15.
Findings of the Study:

High ethical principles of the company in business
sustainability

High ethical values and Zero bribery rate

Strict adherence to rules by the employees

Friendly culture without discrimination on the basis
of job positions

Employee safety plans through HSW Policy

Various employee recognition programmes

16.
LEARNING & CONCLUSION

Wide knowledge about telecom industry

Consumer behaviour in rural market

Work place behaviour of employee

Organisational culture at Vodafone

Relationship between the departments

Knowledge about other industries through experienced
employees

Importance of ethics and CSR activities