The web and social media are great sources of information to provide us with business intelligence, and effective technology scouting or monitoring. This presentation outlines my vision of what business and technology intelligence is for me, how I do it every day, and the tools I used to know most of what is said in various industries. This is the english translation of a presentation given to students of a colleague for his course "Management of Digital Information" at the University of Sherbrooke.

1. BUSINESS, TECHNOLOGY INTELLIGENCE
Methodology and tools for searching, processing and sharing information
USER EXPERIENCE DESIGNER
shufflepath-net - Flickr

2. ABOUT
USER EXPERIENCE DESIGNER
I am a creative and versatile web professional with over 16 years
of varied and relevant experience. UX Designer, Information
Architect, Web Designer, Front-End and Back-End Developer,
I have taken many roles and worn many hats, which have given
me a well-rounded understanding of design principles,
techniques and best practices.
1996 1997 2000 2005 2011 2012 2015

3. LET’S ROLL!

4. BUSINESS, TECHNOLOGY INTELLIGENCE
What is it?
GPS - Flickr
USER EXPERIENCE DESIGNER

5. WHAT IS IT?
Business, or technology intelligence
is defined as:
"The observation and analysis of
the scientific, technical, technological
and economic to detect threats and
seize development opportunities"
Tom - Flickr
USER EXPERIENCE DESIGNER

6. WHAT IS IT?
• An ongoing and largely iterative activity
Jesús Belzunce Gómez - Flickr

7. • Discovery of trends that provide a better understanding
of a particular market
WHAT IS IT?

8. • A creativity enhanced by the ability to generate new ideas
WHAT IS IT?
Charlie f - Flickr

9. • Improving quality by observing excellence
WHAT IS IT?
Chase Elliott Clark - Flickr

10. • A decision support system that can provide
a competitive advantage
WHAT IS IT?
clarkmaxwell - Flickr

11. Identify
Need
Collect
Information
Analyze
Share
WHAT IS IT?
The strategy & technology scouting
process consists of four
main phases:
USER EXPERIENCE DESIGNER

12. BUSINESS, TECHNOLOGY INTELLIGENCE
Need identification (professional context)
shufflepath-net - Flickr
USER EXPERIENCE DESIGNER

13. IN 2000…
DIGITAL ECOSYSTEM

14. IN 2000…
DIGITAL ECOSYSTEM : WEBSITE

15. IN 2000…
DIGITAL ECOSYSTEM : CONTEXT OF USE
Tom O'Day - Flickr

16. REALLY!

17. IN 2015…
DIGITAL ECOSYSTEM

18. IN 2015…
DIGITAL ECOSYSTEM : WEBSITE

19. IN 2015…
DIGITAL ECOSYSTEM : CONTEXT OF USE
Simona - Flickr

20. IN 2015…
DIGITAL ECOSYSTEM : CONTEXT OF USE
Andy Miah - Flickr

21. IN 2015…
DIGITAL ECOSYSTEM : CONTEXT OF USE
Paul - Flickr

22. IN 2015…
DIGITAL ECOSYSTEM : CONTEXT OF USE
chinnian - Flickr

23. A DIGITAL MARKET IN CONSTANT MOTION…

24. BUSINESS, TECHNOLOGY INTELLIGENCE
Finding sources and gathering information
USER EXPERIENCE DESIGNER

25. « GARBAGE IN, GARBAGE OUT »

26. FINDING SOURCES AND GATHERING INFORMATION
THE INTERNET AS A SOURCE OF INFORMATION
The use of the Internet as an information source
presents several challenges and issues…
 Diversity and stability of the sources
 Glut
 Quality
 Organization
 Multitude of tools and
information services
USER EXPERIENCE DESIGNER

27. « SIGNAL VS NOISE »

28. FINDING SOURCES AND GATHERING INFORMATION
THE INTERNET AS A SOURCE OF INFORMATION
USER EXPERIENCE DESIGNER
We must therefore put in place a proper structure to ensure an efficient data
collection methodology while ensuring an acceptable level of quality of the
information gathered ...
 Learning to recognize and evaluate
sources of information
 Use the proper tools, understand their
usefulness and how to use them
 Follow the constant evolution of these tools

29. THE SWEET SOUND OF CHIRPING
Stromae - Carmen

30. FINDING SOURCES AND GATHERING INFORMATION
TWITTER AS A SOURCE OF INFORMATION
Twitter can prove to be an indispensable research tool, and
many professionals and experts are using this platform to
disseminate articles, sites and resources they discover...
 But, the risk of drowning in information with low value is omnipresent
 We must therefore make sure to set it up carefully
and successfully remove most of the noise
USER EXPERIENCE DESIGNER

31. FLIPBOARDTWEETCASTERFILTERS

32. Hashtagify

33. « PUSH VS PULL»
Jamie McCaffrey - Flickr

34. FINDING SOURCES AND GATHERING INFORMATION
« REALLY SIMPLE SYNDICATION » (RSS FEEDS)
RSS is a syndication standard based on XML "eXtensible
Markup Language" which enables the automatic indexing
of content from a website. This technology offers
many benefits...
 Centralize the information collected and have an overview at all times.
 Enable monitoring of multiple streams of information
 Gives you access to information updates from selected sources,
whatever the pace
USER EXPERIENCE DESIGNER

35. FINDING SOURCES AND GATHERING INFORMATION
RSS FEED READERS
An RSS reader allows you to keep up with your source sites.
With such a tool, information gathering becomes as simple
as checking for new messages.
This type of tool continuously checks if new content has been
added to your information sources and makes it available
to you in a central location that you can access at your leisure.
Examples : Feedly, Inoreader, ReadKit, Netvibes, NewsBlur, Digg Reader,
NetNewsWire, Reeder, Press (Android)
USER EXPERIENCE DESIGNER

36. WEB

37. ARTICLESLISTSCATEGORIES

38. ARTICLESLISTSCATEGORIES

39. BUSINESS, TECHNOLOGY INTELLIGENCE
Processing and analyzing information
USER EXPERIENCE DESIGNER

40. AVOID TRAFFIC JAMS!
walidhassanein - Flickr

41. Information is at the heart of your research. One of the main difficulties of
monitoring is being able to assess the reliability of the information.
You must constantly evaluate the validity and
relevance of the information.
The information collected should be validated,
organized and documented on a suitable
support to facilitate processing.
PROCESSING AND ANALYZING INFORMATION
SUMMARY VALIDATION
USER EXPERIENCE DESIGNER

42. PROCESSING AND ANALYZING INFORMATION
POCKET
Pocket, previously known as Read It Later, is an application
and service for managing a reading list of articles from
the Internet. It is available for OS X, Windows, iOS, Android,
Windows Phone, BlackBerry, Kobo eReaders,
and web browsers
Similar tools : Readability, Instapaper, Raindrop.io
USER EXPERIENCE DESIGNER

43. WEB

44. Save to Pocket

45. ARTICLESLISTSCATEGORIES

46. NEED STORAGE?

47. For your process to be effective and have any value, it is necessary that the
information collected and processed be integrated, accessible and reusable. To
do this, you need...
 Build files by theme, idea groupings, etc..
 Annotate, organize and classify relevant
information that will be used or
distributed later
PROCESSING AND ANALYZING INFORMATION
CATEGORIZATION AND ARCHIVING
USER EXPERIENCE DESIGNER

48. PROCESSING AND ANALYZING INFORMATION
EVERNOTE
Evernote is a cross-platform, freemium app designed for note
taking, organizing, and archiving.
The app allows users to create a "note" which can be a piece
of formatted text, a full webpage or webpage excerpt,
a photograph, a voice memo, or a handwritten "ink" note.
Evernote supports a number of operating system platforms
and also offers online synchronization and backup services.
Similar tools : Google Keep, Microsoft OneNote, Simplenote
USER EXPERIENCE DESIGNER

49. WEB

50. Evernote
Web Clipper

51. NOTESLISTSNOTEBOOKS

52. BUSINESS, TECHNOLOGY INTELLIGENCE
Dissemination and sharing of information
Lisa Ouellette - Flickr
USER EXPERIENCE DESIGNER

53. DISSEMINATION AND SHARING OF INFORMATION
Although the collection of information lets you, among other things, improve
your knowledge and generate new ideas, it should not be limited only to these
aspects.
The information gains value by its use,
not just by its storage.
Like with the collection or analysis of
information phases, the dissemination of it
also requires to be thought out, and the
results need to be presented.
USER EXPERIENCE DESIGNER

54. DISSEMINATION AND SHARING OF INFORMATION
We must approach this step as a communication strategy,
and consider some key elements:
 The audience targeted, its practices
or expectations
 The information product itself:
how to advertise, make it attractive,
readable and accessible
 The broadcast medium
USER EXPERIENCE DESIGNER

55. DISSEMINATION AND SHARING OF INFORMATION
AUTOMATION
Midhras - Flickr

56. DISSEMINATION AND SHARING OF INFORMATION
BUFFER
Buffer is a software application designed to manage social
networks, by providing the means for a user to schedule posts
to Twitter, Facebook and Linkedin.
Similar tools : HootSuite, SocialPilot
USER EXPERIENCE DESIGNER

57. WEB

58. Buffer

59. SCHEDULINGNETWORKSSHARING

60. TWITTER
STATS
LINKEDIN
STATS
SHARE QUEUE

61. IFTTT is a free web-based service that allows users to create chains
of simple conditional statements, called "recipes", which are triggered
based on changes to other web services such as Gmail, Facebook,
Instagram, and Pinterest. IFTTT is an abbreviation of "If This Then That"
The service offers triggers and conditional statements
for about 200 different channels.
DISSEMINATION AND SHARING OF INFORMATION
IFTTT « IF THIS THEN THAT »
Similar tools : Zapier, We Wired Web
USER EXPERIENCE DESIGNER

62. RECIPES

63. CHAIN
REACTION

64. BLOGGERTUMBLRBLOG

65. BEYOND
DIGITAL

66. Aggregation
Summary validation
Information sources
Process & analysis
Categorisation & archiving
Dissemination and sharing
BUSINESS, TECHNOLOGY INTELLIGENCE
Methodology and tools for searching, processing and sharing information

67. QUESTIONS ?
Derek Bridges - Flickr