MOTIVATION AND IT TYPES By :- VIVEK SHUKLA HEAD OF VS MEDIA 1st slide WHAT IS MOTIVATION? Motivation is a need that is pressing enough to drive a person to act. A mechanism to arouse bodily energy A force that provides direction to that bodily energy For e.g., when we are thirsty, we are directed toward some liquid, preferably water 2nd slide Arousal of Motives: Physiological Arousal  Bodily needs at any one specific moment in time are based on the individual physiological condition at the moment. Ex. .A drop in blood sugar level or stomach contractions will trigger awareness of a hunger need. Emotional Arousal  People who are frustrated in trying to achieve their goals or often engage in daydreaming, in which they imagine themselves in all sorts of desirable situations. Ex.. A young woman who may spend her free time in internet single chat room. 3rd slide Cognitive arousal Sometime random thoughts can lead to a cognitive awareness of needs. An advertisement that provides reminders of home might trigger instant yearning to speak with ones parents. Environment arousal  The set of needs an individual experiences at particular time are often activated by specific cues in the environment. Without these cues the needs might remain dormant. ex. The 8’o clock news, the sight or smell of bakery goods, fast food commercials on television, all these may arouse the need for food 4th slide Types of motives Physiological v/s Psychogenic: Physiological motives are directed to the satisfaction of biological needs of an individual, such as hunger, trust. Psychogenic motives focus on satisfaction psychological desire e.g. seeking achievements, or status. Conscious v/s unconscious: Conscious motives are those of which consumer are quite aware with Whereas motives which are left unaware to consumers are to be known as unconscious motives. 5th slide Positive v/s Negative Motives can be positive or negative in direction. Positive drive are those which are needs, wants or desires, While negative drives are refer to fear. Rational v/s Emotional: Rational motives are conscious, factual, and logical reasons for a purchase.  Emotional motives are feelings experienced by a customer through association with a product. Love, guilt, fear, and social approval often prompt us to buy. thank you

1. MOTIVATION AND IT TYPES
NAME: VIVEK SHUKLA
HEAD OF VS MEDIA

2. WHAT IS MOTIVATION?
 Motivation is a need that is pressing enough to drive a person to act.
 A mechanism to arouse bodily energy
 A force that provides direction to that bodily energy
 For e.g., when we are thirsty, we are directed toward some liquid, preferably water.

3. Arousal of Motives:
1.Physiological Arousal
Bodily needs at any one specific moment in time are based on the individual physiological
condition at the moment.
Ex. .A drop in blood sugar level or stomach contractions will trigger awareness of a hunger need.
2.Emotional Arousal
People who are frustrated in trying to achieve their goals or often engage in daydreaming, in which
they imagine themselves in all sorts of desirable situations.
Ex.. A young woman who may spend her free time in internet single chat room.

4. 3.Cognitive arousal
Sometime random thoughts can lead to a cognitive awareness of needs. An advertisement
that provides reminders of home might trigger instant yearning to speak with ones parents.
4.Environment arousal
The set of needs an individual experiences at particular time are often activated by specific
cues in the environment. Without these cues the needs might remain dormant.
ex. The 8’o clock news, the sight or smell of bakery goods, fast food commercials on
television, all these may arouse the need for food

5. Types of motives
 Physiological v/s Psychogenic:
Physiological motives are directed to the satisfaction of biological needs of an individual, such as
hunger, trust.
Psychogenic motives focus on satisfaction psychological desire e.g. seeking achievements, or status.
 Conscious v/s unconscious:
Conscious motives are those of which consumer are quite aware with
Whereas motives which are left unaware to consumers are to be known as unconscious motives.

6.  Positive v/s Negative
Motives can be positive or negative in direction.
Positive drive are those which are needs, wants or desires,
While negative drives are refer to fear.
 Rational v/s Emotional:
Rational motives are conscious, factual, and logical reasons for a purchase.
Emotional motives are feelings experienced by a customer through association with a product.
Love, guilt, fear, and social approval often prompt us to buy.

7. THANK YOU