How to leverage Google Analytics for Better Decision Making

1. www.omlogic.com Deeper Analysis, Higher ROI Shushant Jha April 24, 2009

2. www.omlogic.com Introduction to Web Analysis Web Analytics is the objective tracking, Collection, Measurement, reporting and analysis of quantitative internet data to optimize websites and web marketing initiative AvinashKaushik

4. Report- use the right tool

5. Analyze- distill the data you need

6. Decide- Take out inferences from the data

7. Act- adjust your approach based on results

9. www.omlogic.com Effective Analysis Other Opportunities Google Analytics Maximized

10. www.omlogic.com Rules of Web Analytics

11. www.omlogic.com “Always Be Testing” #1

12. www.omlogic.com #2 “Don’t get caught up in the numbers. Look at the TRENDS”

13. www.omlogic.com “Setup a reporting scheduleand track key metrics” #3

14. www.omlogic.com “Set Goals” #4

16. Be sure of what to measure and why to measure

17. Identify the type of your website. It may be any one of them

18. E-Commerce Site

19. Content Site

20. Lead Generation Site

21. Self service Site

22. Test and Implement improvement strategies

23. Competitive analysis should be done to get clear picture

24. Use other tools like ComScore and HitWise along with your traditional tools like Google Analytics

25. www.omlogic.com Thank You! Questions Please! Email: shushant.jha@omlogic.com| Phone: +91-11-47052803/ +919711789153