1. y Engaging Indian Youth: A Social Me Approach

2. The context…

3. The Networked Youth 85% of Indian youth are hooked to one or more social networking sites. The Web 2.0 Generation Survey 2010

4. The Online Youth of the Indian youth spend more than 30 minutes every day on the internet. The Web 2.0 Generation Survey 2010 70%

5. The Population Nearly 50% of India’s total population is under the age of 20 and classified under the youth category creating a group of over 459 million …

6. That means your youth population alone is more that our total population!!! Homer’s Dilemma

7. So, that gives us…

8. The Math 390 million social networking users

9. The Math 321.3 million users who are on the net for at least 30 minutes.

10. And we have even not started with mobile phones…

11. The Math The spend on mobile Internet by the young population in India will cross $9 bnby2012… MobileYouth Report 2010

12. Connections…

13. So what are they doing online?

14. Chatting Uploading Online Activities Discussing Debating Buying Blogging Searching Creating Selling Playing Reading Viewing Networking Tagging Listening Vodcasting Downloading Podcasting Talking Writing

15. Social Networks Tata Consultancy Services,2010

16. Access Pattern Tata Consultancy Services,2010

17. Information Sources Tata Consultancy Services,2010

18. Chatting Uploading Discussing Understanding Connections Debating Buying Blogging Searching Creating Selling And it’s all connected somewhere. Understanding these connections is the key to understanding them. Playing Reading Viewing Networking Tagging Listening Vodcasting Downloading Podcasting Talking Writing

19. But it all appears to be random…

20. A Framework RETAIN CONVERT Original framework by Ben Cooper

21. Radar Original framework by Ben Cooper

22. Engagement Channels YOU Enrollments Apps Original framework by Ben Cooper

23. Power of Recommendations L 1 L 2 L 3 L 4

24. How Opinions are Formed

25. A Case Study http://on.fb.me/c1Xbld

26. Engagement Strategy…

27. Content Lifecycle Most of the companies are good at generating content But fumbles with Publishing it.

28. Engagement Model Use Conversion Evaluation Engagement Awareness

29. Awareness Making your presence felt

30. Activity Landscape

31. Evaluation Pique their Interest…

32. Activity Landscape Merrill and Reid

33. Use Let them use it…

34. Activity Landscape

35. Engage Give them a reason to come back

36. Engagement Landscape

38. Development Partners

39. Budgeting

40. Resourcing

41. Marketing Plan

42. There are a number of solutions available that allows you to create a social network easily for a nominal charge.

43. Some of them are Ning, JomSocial, Elggand grou.ps

44. Most of them has a free option as well so that you can try it out before taking the plunge This illustration is a part of ”Flowchart Visual”. See the whole presentation at slideshop.com/PowerPoint-Flowchart-Visual

45. Team You’ll need people to support the momentum Technology experts: Outsourced or cloud based Content editors : People who will go through the content to maintain quality Social Media Analysts : People who will interact with the platform on a daily basis Community Champions: Trainers/Faculties who will be in charge of creating the initial momentum.

46. Thank You… Shyamanta (Sam) Baruah shyamantab@gmail.com http://twitter.com/#!/Shyamantab http://elearnology.wordpress.com/ http://www.flickr.com/photos/shyamantab