A presentation on how to create a facebook ad.

1. Facebook Ads Made Easy

2. Your client asks…. Why should I
care about
Facebook
Ads?

3. Well!
Here are a few
reasons…

4. 1 More than 800 million active users
People 2 More than 50% of our active users
log on to Facebook in any given day
3 Average user has 130 friends
4

5. 1 More than 900 million objects that
people interact with
Average user is connected to 80
Activity
2 community pages, groups and
events
3 On average,uploaded per day
photos are
more than 250 million
5

6. 1 More than 70 languages available
on the site
Approximately 80% of users are
Reach
2 outside of the United States
3 Over 300,000 users helped translate
the site through the translations
application 6

7. On average, people on Facebook
1 install apps more than 20 million
times every day
Every month, more than 500 million
Platform
2 people use an app on Facebook or
experience Facebook Platform on
other websites
3 More than 7 million apps and
websites are integrated with
Facebook 7

8. More than 350 million active users
1 currently access Facebook through
their mobile devices
More than 475 mobile operators
Mobile
2 globally work to deploy and
promote Facebook mobile products
8

9. That’s
awesome!
Can you set
up some ads
for us in
Facebook?

10. Awesome…
Looks like you
have just
secured a client!

11. So go ahead and
set up your first
ad!

12. Step 1…
Designing your ad

13. Go to: https://www.facebook.com/advertising/
Click the “Create an Ad” button

14. Lets understand these fields
first.

15. Destination: Where will
people go after clicking on
your ad:
• An external URL like your
website
• A Facebook Page
• A Facebook Application
• An Event
Select Facebook Ads
Type in a catchy title here
(Max 25 characters including
spaces )
Type in your ad copy here
(Max 135 characters including
spaces )
Upload an image that
represents your ad.

16. Once you complete
the steps your page
should look like this
Preview of your ad
Click “ Continue” to proceed

17. Step 2…
Targeting

18. UnderstandingTargeting
Targeting allows you to decide
who should view your ads
You can target your ad based
on:
• Geography
• Demography
• Interests
• Education
• Connections

19. Specify the
geographic locations
THIS IS THE
Specify the desired REACH OF YOUR
demographics AD
Specify interest of the targeted group, e.g
computer games
Specify if you want to target users connected
to some network
Specify if you want further filter your
demographics
Specify the education level of your target
group
Click “Continue” to proceed.

20. Step 3…
Campaigns, Pricing
and Scheduling

21. Specify the currency
Specify the time-zone
Name your campaign and specify
how much you want to spend in a
day (min USD 1)
Specify the start and end
date of your ad
Leave the bidding to auto if you are new on
ads. You can also customize the bidding.
Review your ad

22. Your ad
Ad info
• From here you can edit the ad or place
your order
• Keep a valid credit card ready to place
an order

23. That's it…

24. www.shyamantab.com
Shyamanta (Sam) Baruah
conversations@shyamantab.bom
http://twitter.com/#!/Shyamantab
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