here are a few successful Facebook campaigns on how and what brands did in oder to increase their fan base using Facebook as their platform.

2. PROJECT ON – FACEBOOK SUCCESS TIPS AND STORIES
Submitted To Prof. Yogesh Udgire
Presented By – Siddheshwar Bhagunde
1. B.C.A (Bachelors in computer application)
2. MBA from MET (Digital business management)
3. Intern At PEHLAJOB – Online Job Portal

8. Grey Poupon: Society of Good Taste
Grey Poupon Is A Brand Of Dijon Mustard That’s Particularly Popular In
The US
Campaign Name- Society Of Good Taste
Strategy
Their Strategy Wasn’t So Much About Quantity Of ‘Likes’, But The ‘Quality’,
Referring To Itself As The “…Most Discerning Page On Facebook.”
•Searching a user’s profile and timeline, Grey Coupon would deliver a
refinement score based on things like number of friends, checkins, likes, and even their use of grammar.
• Access was granted only to the top percentile who were given exclusive
content and rewards.
•Those who weren’t deemed to be worthy, had their ‘like’ rescinded and
were asked to work on improving their profile before applying again.

9. REWARDS OFFERED – ACESS TO THIER CONTENT ,
CHAUFFEUR DRIVEN CAR FOR THE WEEKEND.
ALMOST 35000 WERE DENIED TO LIKE THE PAGE
AND ASKED TO WORK ON THEIR PROFILES
100,000,000 IMPRESSION WERE CREATED
BRANDS FAN BASE ROSE BY OVER 3000%

12. The Pepsi ‘Like’ machine
“The Like machine – a vending machine that won’t accept
money, only ‘Likes’.”
• They Built A Vending Machine That Dispatches A Free Can Of The Carbonated
Cola Beverage Whenever You Show Your Affection For The Brand On Facebook.
• It was first used at the Beyonce concert in Antwerp, Belgium.
• You can Like the brand via your Smartphone and a can will appear from the
machine as if by magic. Or, you can use the touch screen on the front of the
vending machine to log-in to your account.
This perhaps leans less towards a Facebook campaign , but used facebook to
sample its product.

15. Obermutten: A little village goes global
“In Switzerland’ , there are several tiny, beautiful villages.
Unfortunately, no-one’s ever heard of them.”
GOAL
With A Population Of Less Than A Hundred, The Town Of Obermutten In Switzerland Was
Looking For A Way To Put Itself More Prominently On The World Map
CAMPAIGN
•Launched A Facebook Page
•After Launching A Facebook Page, It Invited People To ‘Like’ The Page To Have
Their Photos Posted To The Physical Bulletin Board In The Village
•Things Went Pretty Viral, Gleaning Media Coverage Around The World And
The Pictures Became Too Much For The Little Bulletin Board To Cope With

18. Adam Tensta: One Copy Song
“One Copy Song is a Facebook app that allows only one
person to listen at a time, before it has to be passed on to
someone else.”
•It was the times when because of the availability of iTunes etc emerging artists
were kind off getting lost in the noise.
•It was then that Swedish rapper Adam Tensta wanted to create something a
little…different.
•He created a facebook app. Once you installed the Facebook app, you could
listen to the song only if it’s available, meaning nobody else was listening to it at
that time.
•If someone else was listening, you could sign up, wait in line and get a message
when it was your turn.
•If you wanted to jump up 15 people you had to create a buzz about it through
twitter or other social platforms.

21. C&A: Fashion Like
According to those in the know about fashion, women like to get advice when
shopping for new outfits.
So what more advice would you need than the Facebook masses?
CAMPAIGN
The Brazilian arm of C&A put clothes from its new collection on Facebook,
encouraging people to click ‘Like’ for the items they preferred.
These were then counted in real time on the physical hangers of the actual
clothing in the store, thus revealing the popularity of each item.
Thus helping thousands of women find the ideal outfits