SlideShare a Scribd company logo
1 of 31
A brand marketer looks
at what it means to be
Irish in business
2
I asked a sample of my LinkedIn connections –
located in New York, Ireland, London, Silicon Valley,
Los Angeles and Madrid – a simple question:
What does it mean to be Irish in business?
The answers are as engaging and refreshing as these
accomplished professionals themselves. As a global
Irish person - and brand marketer – I’m proud to
share them with you.
Margaret Molloy
Global CMO
Siegel+Gale
Margaret Molloy
Global CMO
Siegel+Gale
@MargaretMolloy
“To me being Irish in
business means a blend
of grit, global, grace and
gratitude.”
Stephen McIntyre
Head of EMEA Online Sales & MD
Twitter
@stephenpmc
“Many Irish people grow up
with their feet in Europe and
their heads in the US. Having
an understanding of both
sides is a great advantage for
Irish people, especially in the
tech industry.”
Kevin O’Sullivan
Editor
The Irish Times
@KOSullivanIT
“It means being able to meet
adversity and unpredictability
with resilience and creativity,
deploying our unique traits as
a people; the capacity to
think differently and yet to
display great teamwork.”
Ronan Dunne
CEO
O2 Telefónica UK
@ronandunneo2
“The digital revolution is the
greatest transformation of
business since the industrial
revolution. As an Irish person
in business, I am especially
excited about the
unprecedented opportunity of
this revolution to democratize
access to global markets for
small business and small
nations – business will never
be the same.”
Niall Gibbons
CEO
Tourism Ireland
@NiallGibbons
“Being Irish in business
means being part of a
global family that makes
an impact.”
Kieran Hannon
CMO
Belkin
@kieranhannon
“Being in Irish in business is
such a natural combination
bringing an inquisitive mind,
oratory prowess and
perseverance that is a
compelling force for success.
Oh, and a wit to match all
circumstances.”
Audrey Hendley
Senior Vice President
American Express
“It means doors can
open and I often get a
hundred thousand
welcomes.”
Connor Murphy
Founder
Datahug
@ConnorPM
“I believe that Irish people
excel at the soft skills. And
considering relationships are
at the heart of business –
especially at the early stages
when clients have to really
trust and believe in you –
being skilled in these areas
can be of huge benefit.”
“To be Irish in business
means you are connected to
a world wide network. If you
access this network
sensitively and with respect it
can yield you amazing
results.”
Willie McCarter
Consultant
Cooley Distillery and Beam
Barry O’Sullivan
CEO
Altocloud
@siliconbarry
“Being Irish in business
means being stubborn in
the face of adversity,
being absolutely
relentless, never giving
up.”
Jerry Kennelly
Founder & CEO
Tweak.com
@jerrykennelly
“Serendipity, location and
history have empowered Irish
entrepreneurs to enjoy
unique insights into the view
of European and US
customers.
Our can-do attitude, English
as a first language and native
cunning help us to punch
above our weight in global
business.”
Shane Naughton
Managing Partner
Inundata LLC
@inundata
“To be Irish in business means
to be able to stand on the
shoulders of the generations of
Irish workers who have built for
us a reputation for being hard,
smart and innovative workers
willing to face any challenges
placed in front of us.
The door for the modern Irish
business person is always
open.”
Una Fox
VP of Enterprise Data
The Walt Disney Company
@unafox
“To be Irish in business for me, is
to be authentic in all I do and draw
from three traits I see as
quintessentially Irish: passion,
courage, and faith.
Be passionate about what you do,
convey the passion with good
storytelling. Be courageous to
pursue the unknown, learn from
mistakes, and have faith that all will
come together in the end.”
Stephen Colvin
Executive in Residence
Lerer Ventures
“Being Irish in business
means working hard, not at
all taking success for
granted, maintaining a sense
of humility and showing a
deep respect for your
partners with the objective of
building long-term business
relationships.”
Kieran McLoughlin
President and CEO
The American Ireland Fund
“It means being able to
benefit from the
extraordinary support
and connections of
perhaps the most
widespread and
accepted diaspora
community globally.”
Darren Ryan
Head of Engagement
Social Entrepreneurs Ireland
Dublin Ambassador
Sandbox
@ryandarren
“Being Irish in business
means having access to a
global community of
incredible support. Whether
you are looking to change
Ireland or change the world,
there are millions of people
behind you who just want you
to succeed.”
Kim Knowles
Director & Co-Founder
Coldlillies Ltd.
@burleighk
“In business, as in life, being
Irish for me means being part
of a very special community.
One’s status or perceived
successes are secondary,
and support and mentorship
is given freely without a
second thought.”
Pat Phelan
Co-Founder & CEO
Trustev
@patphelan
“To be Irish in business
means I have a pre-built
network wherever I go.
The Irish diaspora are
everywhere, especially in the
Valley where we are
welcomed with open arms.”
Kevin Abosch
Co-Founder
Kwikdesk
@kevinabosch
“Today, especially with
respect to tech, people I deal
with around the globe
understand that I’m part of a
formidable ecosystem in
Ireland that not only exceeds
expectations, but with
increasing frequency, is
leading the way.”
Joe Haslam
Chairman
Hot Hotels
Executive Director
OEMP at IE Business School
@joehas
“The perception of the Irish
as likable and easy to get on
with does open a lot of doors.
I think the Irish are better
underdogs than top dogs. We
much prefer to be plucky
number two trying to
dethrone the established
leader. Or to be an exciting
new entrant into a long
neglected market space.”
Dr. Rory O’Shea
Visiting Assistant Professor
MIT Sloan School of Management
@ent_net
“Raised in a typical
household in Ireland, I was
taught the importance of hard
work and determination, the
value of family and friendship,
and the importance of
integrity and loyalty. Being
Irish has provided me with
that value system.”
John Hartnett
Founder & CEO
SVG Partners
Board Director
Aer Lingus
@cjhartnett
“They always quote the ‘luck
of the Irish’ but when it
comes to business, ‘we win
our luck’ on our competitive,
hardworking passion for what
we do.
Our heritage and history is
steeped in creativity and
today in the 21st
century our
creative minds are winning in
technology here in Silicon
Valley.”
Pauline Turley
Vice Chair
Irish Arts Center
@paulineturley
“Irish people are known for
their creativity and their
ability to communicate.
Incredibly thought-provoking,
soulful and innovative Irish
work is being developed,
both in the contemporary and
traditional areas.”
Colman Lydon
Vice President
Everwise
@ColmanLydon
“The Irish business identity in
a global economy is about
culture, personality, attitude
and integrity.
In business, one must
assimilate the best ideas
globally and innovate to
succeed – assimilation of
ideas and innovation has
existed in Ireland since the
Stone Age.”
Kealan Lennon
Founder & CEO
Cleverbug
@kealanlennon
“Maybe it’s the size of our small
country, maybe it’s all the years
of political and economic
oppression, maybe it’s our
ability to tell a story, but
everywhere I travel, the Irish are
the most hard working,
ambitious nation of fighters,
punching way above their
weight, with an ability to
befriend so many nationalities.”
Kingsley Aikins
Founder & CEO
Diaspora Matters
@kingsleyaikins
“A mixture of nous,
networking, cop-on, a nose
for the deal, perseverance,
hard work, decency, humor,
consideration for others, high
tech AND high touch, a keen
sense of the ridiculous –
topped off with the
occasional dose of total
insincerity – an unbeatable
global combo.”
Peter Ryan
Deputy Consul General
Consulate General of Ireland
“I am always conscious of the
wonderful phrase 'ar scáth a
chéile a mhairimid'— we all
live in one another's shadow
—which reminds me how
inter-connected we are, and
why we should bring the
same values to business as
to every aspect of our lives.”
I hope you enjoyed reading these
perspectives as much as I did compiling
them.
Made your smile? Inspired you to reflect
on your experience?
Please share your take on what it
means to be Irish in business – we’d
love to hear from you.
er to
Tweet me @MargaretMolloy
Margaret Molloy
Global CMO
Siegel+Gale
31
Simple
is smart.
www.siegelgale.com

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A brand marketer looks at what it means to be Irish in business

  • 1. A brand marketer looks at what it means to be Irish in business
  • 2. 2 I asked a sample of my LinkedIn connections – located in New York, Ireland, London, Silicon Valley, Los Angeles and Madrid – a simple question: What does it mean to be Irish in business? The answers are as engaging and refreshing as these accomplished professionals themselves. As a global Irish person - and brand marketer – I’m proud to share them with you. Margaret Molloy Global CMO Siegel+Gale
  • 3. Margaret Molloy Global CMO Siegel+Gale @MargaretMolloy “To me being Irish in business means a blend of grit, global, grace and gratitude.”
  • 4. Stephen McIntyre Head of EMEA Online Sales & MD Twitter @stephenpmc “Many Irish people grow up with their feet in Europe and their heads in the US. Having an understanding of both sides is a great advantage for Irish people, especially in the tech industry.”
  • 5. Kevin O’Sullivan Editor The Irish Times @KOSullivanIT “It means being able to meet adversity and unpredictability with resilience and creativity, deploying our unique traits as a people; the capacity to think differently and yet to display great teamwork.”
  • 6. Ronan Dunne CEO O2 Telefónica UK @ronandunneo2 “The digital revolution is the greatest transformation of business since the industrial revolution. As an Irish person in business, I am especially excited about the unprecedented opportunity of this revolution to democratize access to global markets for small business and small nations – business will never be the same.”
  • 7. Niall Gibbons CEO Tourism Ireland @NiallGibbons “Being Irish in business means being part of a global family that makes an impact.”
  • 8. Kieran Hannon CMO Belkin @kieranhannon “Being in Irish in business is such a natural combination bringing an inquisitive mind, oratory prowess and perseverance that is a compelling force for success. Oh, and a wit to match all circumstances.”
  • 9. Audrey Hendley Senior Vice President American Express “It means doors can open and I often get a hundred thousand welcomes.”
  • 10. Connor Murphy Founder Datahug @ConnorPM “I believe that Irish people excel at the soft skills. And considering relationships are at the heart of business – especially at the early stages when clients have to really trust and believe in you – being skilled in these areas can be of huge benefit.”
  • 11. “To be Irish in business means you are connected to a world wide network. If you access this network sensitively and with respect it can yield you amazing results.” Willie McCarter Consultant Cooley Distillery and Beam
  • 12. Barry O’Sullivan CEO Altocloud @siliconbarry “Being Irish in business means being stubborn in the face of adversity, being absolutely relentless, never giving up.”
  • 13. Jerry Kennelly Founder & CEO Tweak.com @jerrykennelly “Serendipity, location and history have empowered Irish entrepreneurs to enjoy unique insights into the view of European and US customers. Our can-do attitude, English as a first language and native cunning help us to punch above our weight in global business.”
  • 14. Shane Naughton Managing Partner Inundata LLC @inundata “To be Irish in business means to be able to stand on the shoulders of the generations of Irish workers who have built for us a reputation for being hard, smart and innovative workers willing to face any challenges placed in front of us. The door for the modern Irish business person is always open.”
  • 15. Una Fox VP of Enterprise Data The Walt Disney Company @unafox “To be Irish in business for me, is to be authentic in all I do and draw from three traits I see as quintessentially Irish: passion, courage, and faith. Be passionate about what you do, convey the passion with good storytelling. Be courageous to pursue the unknown, learn from mistakes, and have faith that all will come together in the end.”
  • 16. Stephen Colvin Executive in Residence Lerer Ventures “Being Irish in business means working hard, not at all taking success for granted, maintaining a sense of humility and showing a deep respect for your partners with the objective of building long-term business relationships.”
  • 17. Kieran McLoughlin President and CEO The American Ireland Fund “It means being able to benefit from the extraordinary support and connections of perhaps the most widespread and accepted diaspora community globally.”
  • 18. Darren Ryan Head of Engagement Social Entrepreneurs Ireland Dublin Ambassador Sandbox @ryandarren “Being Irish in business means having access to a global community of incredible support. Whether you are looking to change Ireland or change the world, there are millions of people behind you who just want you to succeed.”
  • 19. Kim Knowles Director & Co-Founder Coldlillies Ltd. @burleighk “In business, as in life, being Irish for me means being part of a very special community. One’s status or perceived successes are secondary, and support and mentorship is given freely without a second thought.”
  • 20. Pat Phelan Co-Founder & CEO Trustev @patphelan “To be Irish in business means I have a pre-built network wherever I go. The Irish diaspora are everywhere, especially in the Valley where we are welcomed with open arms.”
  • 21. Kevin Abosch Co-Founder Kwikdesk @kevinabosch “Today, especially with respect to tech, people I deal with around the globe understand that I’m part of a formidable ecosystem in Ireland that not only exceeds expectations, but with increasing frequency, is leading the way.”
  • 22. Joe Haslam Chairman Hot Hotels Executive Director OEMP at IE Business School @joehas “The perception of the Irish as likable and easy to get on with does open a lot of doors. I think the Irish are better underdogs than top dogs. We much prefer to be plucky number two trying to dethrone the established leader. Or to be an exciting new entrant into a long neglected market space.”
  • 23. Dr. Rory O’Shea Visiting Assistant Professor MIT Sloan School of Management @ent_net “Raised in a typical household in Ireland, I was taught the importance of hard work and determination, the value of family and friendship, and the importance of integrity and loyalty. Being Irish has provided me with that value system.”
  • 24. John Hartnett Founder & CEO SVG Partners Board Director Aer Lingus @cjhartnett “They always quote the ‘luck of the Irish’ but when it comes to business, ‘we win our luck’ on our competitive, hardworking passion for what we do. Our heritage and history is steeped in creativity and today in the 21st century our creative minds are winning in technology here in Silicon Valley.”
  • 25. Pauline Turley Vice Chair Irish Arts Center @paulineturley “Irish people are known for their creativity and their ability to communicate. Incredibly thought-provoking, soulful and innovative Irish work is being developed, both in the contemporary and traditional areas.”
  • 26. Colman Lydon Vice President Everwise @ColmanLydon “The Irish business identity in a global economy is about culture, personality, attitude and integrity. In business, one must assimilate the best ideas globally and innovate to succeed – assimilation of ideas and innovation has existed in Ireland since the Stone Age.”
  • 27. Kealan Lennon Founder & CEO Cleverbug @kealanlennon “Maybe it’s the size of our small country, maybe it’s all the years of political and economic oppression, maybe it’s our ability to tell a story, but everywhere I travel, the Irish are the most hard working, ambitious nation of fighters, punching way above their weight, with an ability to befriend so many nationalities.”
  • 28. Kingsley Aikins Founder & CEO Diaspora Matters @kingsleyaikins “A mixture of nous, networking, cop-on, a nose for the deal, perseverance, hard work, decency, humor, consideration for others, high tech AND high touch, a keen sense of the ridiculous – topped off with the occasional dose of total insincerity – an unbeatable global combo.”
  • 29. Peter Ryan Deputy Consul General Consulate General of Ireland “I am always conscious of the wonderful phrase 'ar scáth a chéile a mhairimid'— we all live in one another's shadow —which reminds me how inter-connected we are, and why we should bring the same values to business as to every aspect of our lives.”
  • 30. I hope you enjoyed reading these perspectives as much as I did compiling them. Made your smile? Inspired you to reflect on your experience? Please share your take on what it means to be Irish in business – we’d love to hear from you. er to Tweet me @MargaretMolloy Margaret Molloy Global CMO Siegel+Gale

Editor's Notes

  1. We’re the simplicity company. We unlock the power of simplicity to deliver brand experiences that are unexpectedly fresh and remarkably clear. Simple is more than a philosophy—it’s an obsession. It’s our obsession. And even more than that, it’s at the heart of the brands we build. Brands that help organizations realize their true potential.