Today’s patients are active stakeholders in their healthcare journey and more digitally-aware than ever. Their decision making is not linear - it’s complex, irrational and subject to bias. Even prior to diagnosis, patients are utilizing social media, online communities, blogs, forums and mobile apps to help them understand, diagnose and manage their illness. Join us as we explore the Modern Patient Treatment Journey, expose the stage-by-stage multitudes of influences that impact how patients experience disease progression and uncover the many “whys” surrounding choice and behavior. http://hubs.ly/H07hSWk0

1. CONSIDERATION
& UNDERSTANDING
PRESENTATION
& DIAGNOSIS
TREATMENT
SELECTION
DISEASE
MANAGEMENT
20%
52%
of patients
don’t take the
medicine they
are prescribed
$637Bin lost worldwide industry
revenue due to patient
non-adherence
START
What motivators and emotions are driving
individuals to seek diagnosis and care before
they become a patient? What sources of support,
treatment or referral mechanisms are patients
exploring prior to clinical diagnosis?
Which features are most prominent in
determining treatment compliance and
noncompliance? What engagement
approaches do patients and caregivers
really desire?
Which external forces drive treatment
and provider selection? How do
patients learn, monitor, evaluate and
select potential substitutes or
alternatives?
OUTCOMES
86%
of patients expect
integrated
healthcare from the
life sciences industry
GO
How can I assure clinical, economic and QOL value of
my therapy? What are the motivators of adherence?
Which habits can I influence to promote compliance?
What are the significant patterns regarding treatment
usage and health care choice?
5%
of all Google
searches are for
health-related
information
AWARENESS &
RECOGNITION
64%
of patients are
willing to provide
personal data in
exchange for free
information and
support services
Which information sources are patients
consulting to self-diagnosis? What is their
experience? How do emotions play a role
in decision making and actions prior to
seeking care?
of drug marketing budgets
are allocated to
after-launch patient
engagement
Which factors and forces
most matter in shaping
choices of care, providers,
therapies, technologies and
services?
EMBRACING THE MODERN
PATIENT TREATMENT JOURNEY
Today’s patients are proactive members in their healthcare journey. And their decision making is
not linear - it’s complex, irrational and subject to bias. Even prior to diagnosis, patients are
utilizing social media, online communities, blogs, forums and mobile apps to help them
understand, diagnose and manage their illness. The age of the digitally-aware patient has
arrived, but with it comes a deluge of unconnected and unstructured data, events and records
against which conventional “big data” analytics approaches stand little chance towards revealing
the many “whys” surrounding choice and behavior. Instead, the military-proven concepts of
signals intelligence uncovers a deeper understanding of the patient treatment journey, as well as
the relative opportunity within each critical stage, to drive increased outcomes.
Signals Analytics (www.signals-analytics.com) transforms the world’s unconnected
data into real time actionable insights to enhance therapeutic effectiveness, drive
peak revenue and propel patient-centered innovation. By utilizing our augmented
intelligence and decision science platform, future achievement is no longer purely
within the realm of science and technology, but extends to "beyond the pill" services
and integrated care models that drive adherence.