50+ Social Media Tools and Sites: Beyond Facebook and Twitter

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Beyond Facebook, Twitter and YouTube, there are dozens of other social networks where communities gather and share. These slides accompanied a presentation on 50+ Social Media Sites and Tools.

Technology Business

Photo by Bob.Fornal

Lighting Sparks
New Tools to
Ignite Your Social Media Strategy
Beyond Facebook and Twitter

Social Media is EVERYWHERE
Opening Our Eyes and Ears to It

What is a Social Network?

It’s Where Your Community
Spends Time Online

Tools for Building Your
Social Media Dashboard

12 Ways to Search Social Media
Social Social Social
Primary
Network Search Intelligence
Portals Sites Sites Sites

Google
Facebook Topsy Quora
Realtime

Bing Live LinkedIn Pipl Vark

Yahoo!
Twitter Spezify Qwerly
Advanced

Track Your Time
Gain Awareness with Time Maps and Timers

Stay Focused
Set Limits. Simplify Concentration.

Additional Resources

bit.ly/tweetworkshop = Twitter Tips & Tools

bit.ly/searchsocial = Social Search Tools

bit.ly/smcasestudies = Social Media Cases

60+ Tools Handout

Questions?
jeremy@jeremycaplan.com

For New Tips & Tools,
Follow Me on Twitter:
@jeremycaplan

50+ Social Media Tools and Sites: Beyond Facebook and Twitter

What's hot

Social Media Audit Example

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This slide set explains what social media is, as well what a social media campaign is. It explores two of the most used social media tools and related third party apps. It identifies six BASIC steps to creating a social media campaign plan. These steps are addressed throughout the presentation. The formal steps are identified at the end as a natural segway to planning. This slide set was developed as part of a presentation to the Sonoma County Peer Outreach Coalition. The goal of this presentation was to share enough information to help the group formulate its own social media campaign, and to be knowledgeable in the tools used to support the campaign. This slide set includes: *slide notes *YouTube links to the videos used *Urls to tools mentioned *A link to a sample social media campaign plan

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Social Media SWOT Analysis Strengths • New cutting edge Technology • Quality and huge spectrum • Availability of cash, strong balance sheet • Superior execution skills • Whole country license • Respectable brand Weaknesses • New Team • Complex Launch • New Process • Dependence on Infrastructure partners • New untested 4G handsets • Churn of Customers • Customer Power • Under developed eco-system Opportunities • Big Market (1300 million population) • Low Internet penetration (11%) • Low broad band penetration (4%) • Higher % population below 25 years of age (55%) • Low social media penetration (6%) • Higher download speed • Low legacy effect • Lifestyle trends • New business applications Threats • Uncertain Foreign Direct Investment • Introduction of new/better technology • Retaliation from existing players • Government sanctions against social media • Negative environment factors • Unstable Government • Vertical Integration Integrated & Dynamically Consistent Strategy Business Strategy • To be number 1, market leader with 30% plus market share, 4G company in next 5 years Digital Marketing Strategy • To contribute 50% of company’s overall marketing contribution in the next 5 years (progressively from 20% in the 1st year) • To have positive ROI on Digital Marketing Expenditure Social Media Strategy • To be an innovative Social Media integrated marketing team enabling Company’s overall business plan, business strategy and digital marketing strategy. • To collaborate with all teams , functions and departments of the company • To be the dominant and market leader with more than 30% share in 4G Social Media Marketing. • To assist in all the phases of business and sales funnel towards conversion. Business planning should start with defining clear goals, and social media is no exception. Without a clear idea of what you want to accomplish with social media, you are unlikely to achieve anything at all because your efforts will be scattered or aimless. In addition, different social media goals require different sets of action. For example, if your goal is to gain consumer credibility, that looks very different than if your goal is to convert 30 percent of prospects to sales. Start by writing down at least three social media goals for your business. Make sure each goal is specific, realistic and measurable. It is vital to make your goals measurable so that you can track your business’ progress towards each goal. It’s also important that your goals for social media relate to your overall goals for your business. My Business Social Media Goals Are: 1. ___________________________________________________ 2. ___________________________________________________ 3. ___________________________________________________

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This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?

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Why Social Media Monitoring? The answer is simple: People trust the opinions of others more than brand advertisements, official websites or PR releases. In fact, people trust the opinion of others, especially their peers, more than almost anything. This means that online opinions on your brands and products really matter. Quite a lot, to be frank. So, let us list a number of reasons for you to keep a close eye on the online chatterbox: - Measuring Marketing effectiveness - Manage crisis pro-actively - Do effective online public relations - Benchmark your competition - Identify new market opportunities - Get market insights in the most cost effective manner Learn more about the @Midwest Social Media Conference by visiting atMidwest.com.

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Companies often jump into social media without proper preparation or planning. Developing a social media strategy requires situational analysis and that is where a comprehensive social media audit plays a role. It provides insights into the kind and quantity of content an organization already has and in what form, the size and vibrancy of the surrounding community and ongoing conversation, and, finally, the activities of competitors in relation to social media, community management, and content strategies. This presentation provides the key components of a social media audit and competitive analysis to inform the development of a social media strategy.

The 4 C’s of a Social Media Audit

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Every marketer understand the importance of social media marketing; not only is it an inexpensive way to build a following and promote your brand’s content, but participation in social media could also become a major factor in the ranking algorithm for search engines like Google. There are countless platforms, with hundreds of millions of users between them, that most marketers aren’t taking advantage of yet. Let’s take a look at some of the powerful social media platforms that every marketer should know and use.

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A resource to help with your social media tools audit featuring a comprehensive list of the leading social media tools, highlighting some of the more recommended ones. This guide divides social media tools into 10 major categories: Employee Advocacy, Influencer Marketing, Content Marketing, Visual Social, Engagement Marketing, Analytics, Listening, Social Media Dashboard, Social Selling, and Social Media for Customer Service.

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In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them. People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust. This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step. Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).

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In this presentation, we take a look at some of the best (and free) tools to help you stay ahead of your competitors and make social media management easy. This presentation was delivered by Michal Nemcok and Matej Kukucka of Marketing Player in September of 2016 in Prague. Special thanks to Denisa Zidekova for helping organize the event. A good article about Social Media Management tool Hootsuite: https://www.marketingplayer.com/social-media/social-media-management-pick-month-hootsuite/ For more, visit www.marketingplayer.com.

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Bitly is a URL shortening service popular on microblogging websites. It helps user to trim down long meaningless links into short and easy to remember ones. This tool is essential in social media marketing with limited quantity of characters per post such as twitter. Aside from URL trimming, Bitly also offers tool to view statistics related to users that clicks on the link. It can provide you information on how many viewed your particular link and from what region in the world viewed it. This online tool is very helpful in analyzing business popularity and better internet marketing strategy. I have created a simple online tutorial on how to use Bitly. Feel free to view it below

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50+ Social Media Tools and Sites: Beyond Facebook and Twitter

1. Photo by Bob.Fornal Lighting Sparks New Tools to Ignite Your Social Media Strategy Beyond Facebook and Twitter

2. Social Media is EVERYWHERE Opening Our Eyes and Ears to It

3. Beyond the Big 3 The Next 20

9. What is a Social Network? It’s Where Your Community Spends Time Online

10. 5 Bigger Than They Seem

11.

12.

13.

14.

15.

16. meetup.com

17.

18. 2 Micro-Blogging Networks

19.

20. tumblr.com

21.

22. posterous.com

23.

24. 2 Personal Page Networks

25. ﬂavors.me

26.

27. about.me

28.

29. 4 Video Networks

30. Vimeo.com

31.

32.

33.

34. 4 Photo Sharing Networks

35.

36.

37.

38.

39.

40. 4 Q&A Social Networks

41.

42. Answers from Your Network

43.

44.

45.

46. formspring.me

47.

48.

49.

50. EVERYTHING is SOCIAL

51. EXERCISE is SOCIAL

52. Philips Directlife: Social Exercise

53. TRAVEL is SOCIAL

54.

55. CALENDARS are SOCIAL

56.

57. GOING OUT is SOCIAL

58.

59. WALKING AROUND is SOCIAL

60. LifeMapping

61. DRINKING is SOCIAL

62.

63. CRAFTS are SOCIAL

64. Etsy.com

65.

66. SHOPPING is SOCIAL

67. Blippy: Social Buying

68. BEING A MOM is SOCIAL

69.

70. PICKING YOUR CLOTHES is SOCIAL

71.

72. Svpply.com Crowd Curation

73. Supermarkethq.com

74.

75. Lookbook.nu

76. ...and SOCIAL is VISUAL

77.

78. Social Curation Tools

79. Trunk.ly

80. Memolane organizing memories

81. Memolane automating the past

82. Intersect mapping your life

83. Storify Keeping Track of Your Life

84. Keepstream

85. Keepstream

86. Projeqt mapping your life #2

87. Tools for Building Your Social Media Dashboard

88. 12 Ways to Search Social Media Social Social Social Primary Network Search Intelligence Portals Sites Sites Sites Google Facebook Topsy Quora Realtime Bing Live LinkedIn Pipl Vark Yahoo! Twitter Spezify Qwerly Advanced

89.

90.

91. Social Media via EMail

92.

93.

94.

95.

96.

97.

98.

99.

100. Sharpening Your Toolkit

101.

102.

103.

104.

105.

106. So How Do You Convince Colleagues?

107.

108. Why Does Social Culture Matter?

109. Social Culture Isn’t Going Away

110. Facebook Obsession

111.

112.

113. Evolving Social Culture

114.

115.

116.

117.

118. Final Tips for Staying Sane...

119.

120.

121. Track Your Time Gain Awareness with Time Maps and Timers

122.

123.

124. Stay Focused Set Limits. Simplify Concentration.

125.

126.

127. Additional Resources bit.ly/tweetworkshop = Twitter Tips & Tools bit.ly/searchsocial = Social Search Tools bit.ly/smcasestudies = Social Media Cases 60+ Tools Handout

128. Questions? jeremy@jeremycaplan.com For New Tips & Tools, Follow Me on Twitter: @jeremycaplan

129. P.S. An Experiment

130. Backing Up & Sharing

50+ Social Media Tools and Sites: Beyond Facebook and Twitter

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