Vivimos en un mundo que no funciona: crisis financiera, crisis ecológica, pobreza, consumismo… A nivel personal intentamos contribuir comprando productos locales, biológicos, reciclando, dando soporte a entidades sociales o dando parte de nuestro tiempo a “buenas causas”. En cambio, nos olvidamos de nuestra conciencia social cuando cruzamos la puerta de a oficina. Nosotros, como diseñadores, desarrolladores, innovadores… como profesionales que buscamos y desarrollamos soluciones deberíamos hacer más. Necesitamos introducir el factor de ‘Innovación social’ como un elemento más a considerar en nuestro trabajo, en nuestros proyectos. En esta presentación compartiré ideas y tendencias en innovación social, así como ejemplos de soluciones y productos. Te invito a cambiar tu punto de vista. Introduce más valor a tu producto añadiendo una capa de humana/social/ética, te sentirás mejor mientras trabajas, contribuirás a un mundo mejor, y crearás mejores productos para tus clientes.

1. Más allá de buenos productos
Productos
que hacen del
mundo un sitio mejor
@silviacalvet

2. ►http://www.youtube.com/watch?v=q8LKaASRGYQ
This talk is a call to action ♥ ≋ ⚇

5. We are
innovators.
We are
changing
the world.

6. Really?

7. We are doing... But not enough
IFRC
El blog de apa
mermaid99
Ethan.K
nyealumniadvisor

8. World Wide Wild Crisis, Pain, Stress...
Guillermo Montojo daniel_littlewood
Martin Gommel
xplan303ex
ccorantioquia

9. How others feel
about Good

10. Germany ♀
What stops you from doing more? ‟ Time.”
7am 12pm 16pm 20pm
Yummy
bio meal
Letter
from
ethical
bank
services
Volunteer
@ work work
Getting ready.
Dressed with
organic
cotton stuff
Recycling
@ work
Emotional intensity about Good
Actions for a real good

11. ‟My job isn't focused on solving societal problems. I would
prefer a job like that, but not enough opportunities are
around, or I couldn't afford the poor salary to do them.”
United Kingdom ♂
7am 12pm 16pm 20pm
Yummy
bio meal
Letter from
his ethical
bank services
Recycle @ work
@ work
Emotional intensity about Good
Actions for a real good

12. France ♀
‟Not as many opportunities as I would like, especially
because the clients I work for are not involved in addressing
such issues.”
7am 12pm 16pm 20pm
Yummy
bio meal
Donation to
Children
charity
@ work
Getting ready.
Dressed with
organic stuff
Recycling
@ work Quarterly
Newsletter
Emotional intensity about Good
Actions for a real good

13. ‟I try to do projects that are respectful and transparent to
7am 12pm 16pm 20pm
Getting @ work Lunch
ready
Quarterly
Newsletter
the people.”
@ work
Spain ♀
Recycle
Emotional intensity about Good
Actions for a real good

14. ‟I feel that as ux designers we have a chance to make
people worry less about, and spend less time on, work-related
things and spend more time together.”
The Netherlands ♂
7am 12pm 16pm 20pm
Yummy
bio meal
Letter from
his ethical
bank services
@ work
Getting ready.
Dressed with
organic
cotton stuff
News
@ work from
Emotional intensity about Good
Actions for a real good

15. Who do you think will
change the world to
be a better place?
...exactly!
☐ The government
☐ The non-profits
☐ I, you, we

16. It’s the time

17. http://zurb.com/article/1355/we-ve-lost-the-guts-to-think
The Stupidfication of
Design
Solving 'user experience'
problems won't be solved by
narrowly focusing designers
around production work.

18. Creative Economy report 2008
The UN’ Conference on Trade and Development defines emerging ‘creative economy’ as
• An evolving concept based on creative assets
• Potentially generating economic growth and development
•Holding the potential to foster income generation, job creation
and export earnings while promoting social inclusion, cultural
diversity and human development
• Embracing economic, cultural and social aspects interacting with technology,
intellectual property and tourism
•A set of knowledge-based economic activities with a
development dimension and cross-cutting linkages at a
macro and micro levels to overall economy
the potential to foster income generation, job creation and export earnings
while promoting social inclusion, cultural diversity and human developement
• Embracing economic, cultural and social aspects interacting with technology,
intellectual property and tourism
•A set of knowledge-based economic activities with a development dimension and
cross-cutting linkages at amacro and micro levels to overall economy
The Creative Economy Revenues come for intangible

19. “Consumers don't want to make the world
a better place.
They want brands to do that for them ;)”
http://trendwatching.com/trends/brand-sacrifice/
Brand Sacrifice

20. “Consumers don't want to make the world
a better place.
They want brands to do that for them ;)”
http://trendwatching.com/trends/brand-sacrifice/
Brand Sacrifice
while some consumers are actively making
SACRIFICES of their own, many more crave a
new kind of consumption: one that allows
continued indulgence without guilt over negative
impacts on SELF, SOCIETY or the PLANET.

21. Look how they care

22. Look how they care

23. Are you waiting for a
Social innovation project?
Green Company, A Social
responsibility project...
Why?

24. Is our DNA

26. WHAT...? Don’t Panic. Relax,

27. ♥ ≋ ⚇
WHAT...? Don’t Panic. Relax,

28. ♥ ≋ ⚇
WHAT...? Don’t Panic. Relax,

29. http://www.thepeoplessupermarket.org ► http://youtu.be/pKISELngWj0
The People’s
Supermarket Social innovators

31. Inspired by the positive energy of
Dreams vs compulsive
consumerism.
Rational & Planned shopping
vs Impulsive & Irrational.
Focused on satisfaction of saving
vs credit stress.
Business with heart Accidental Social innovators

32. http://www.blueeconomy.eu/ ► http://www.blueeconomy.eu/m/videos/home/
Science & Business Human production and
consumption patterns are no
longer sustainable

33. https://www.ecogood.org/en
Common Welfare Economy Market values & Social values no
longer oppose each other
Text

34. R&D Understanding the problem
http://designthatmatters.org/portfolio/projects/incubator/

35. Buddhist Approach Compassion & empathy
leehowellphotography
Today, more than ever before, life
must be characterized by a sense
of Universal responsibility, not
only nation to nation and human to
human, but also human to
other forms of life.

36. Warning!

37. http://www.flickr.com/photos/cameliatwu/4060966995

38. http://www.flickr.com/photos/11818909@N06/4146580031

39. Warning!
You
leave an imprint
anyway

40. http://www.flickr.com/photos/dharma_for_one/4246981612

41. START
some day is today
NOW
@silviacalvet
#ONGood
Thank you

43. https://www.flickr.com/photos/f-l-e-x/849664265/

46. Tip #6
Not only MICRO
but
MACRO
too

47. Conscious capitalism