A quick review of likely digital marketing trends, including; The Multi-screen Consumer, Mobile First, User-Centric Experiences, Augmented Reality & Voice Search | Grant Simmons - Homes.com
Hampton Roads AMA - 2017 Trends in Digital Marketing
1. 2017 Digital Marketing Trends You Really Need To Know
Digital Marketing Trends
You Really Need To Know
2017 Edition
2. 2017 Digital Marketing Trends You Really Need To Know
Who is this guy?
•I run marketing at Homes.com
•9 -16M organic visits / mth
•Agency background
•Entrepreneur
•And sailor
3. 2017 Digital Marketing Trends You Really Need To Know
Who is this guy?
•I run marketing at Homes.com
•9 -16M organic visits / mth
•Agency background
•Entrepreneur
•And sailor
•Not the GEICO gecko
56. 2017 Digital Marketing Trends You Really Need To Know
Answer
Whatever makes the user happy (satisfied)
Paper or Plastic?
57. 2017 Digital Marketing Trends You Really Need To Know
Your Supermarket Experience
•What are your expectations?
•What would satisfy you?
•What would inspire you to return?
63. 2017 Digital Marketing Trends You Really Need To Know
Expectations
•Fast
•Friendly
•Faultless
64. 2017 Digital Marketing Trends You Really Need To Know
Expectations
•Fast
•Friendly
•Faultless
https://developers.google.com/speed/pagespeed/insights/
76. 2017 Digital Marketing Trends You Really Need To Know
Page Load Time: This element has a direct
impact on the satisfaction a user has when they
visit your website.
77. 2017 Digital Marketing Trends You Really Need To Know
Page Load Time: This element has a direct
impact on the satisfaction a user has when they
visit your website. Slow load times can lead to
a visitor simply leaving your website, seeking
their information elsewhere.
78. 2017 Digital Marketing Trends You Really Need To Know
Page Load Time: This element has a direct
impact on the satisfaction a user has when they
visit your website. Slow load times can lead to
a visitor simply leaving your website, seeking
their information elsewhere. If they came from
our search results that may appear to us to be
an unsatisfactory result that we showed.
79. 2017 Digital Marketing Trends You Really Need To Know
Page Load Time: This element has a direct
impact on the satisfaction a user has when they
visit your website. Slow load times can lead to
a visitor simply leaving your website, seeking
their information elsewhere. If they came from
our search results that may appear to us to be
an unsatisfactory result that we showed.
80. 2017 Digital Marketing Trends You Really Need To Know
Faster is better, but take care to
balance absolute page load
speed with a positive, useful
user experience.
81. 2017 Digital Marketing Trends You Really Need To Know
Expectations
•Fast
•Friendly
•Faultless
86. 2017 Digital Marketing Trends You Really Need To Know
Websites Just For Search Engines
Building a site *Just* for search engines is
shortsighted
Man with long arm
Short-sighted
87. 2017 Digital Marketing Trends You Really Need To Know
Websites Just For Search Engines
Building a site *Just* for search engines is
shortsighted
Man with long arm
Would be like building
a supermarket just for
checkout cashiers
Short-sighted
88. 2017 Digital Marketing Trends You Really Need To Know
Are You Unique & Engaging?
How’s your:
•Copy?
•Images?
•Media?
•Experience?
89. 2017 Digital Marketing Trends You Really Need To Know
User Experience Is Massively Important
The goal of many of our ranking changes is
to help searchers find sites that provide a
great user experience and fulfill their
information needs. We also want the “good
guys” making great sites for users, not just
algorithms, to see their effort rewarded.
101. 2017 Digital Marketing Trends You Really Need To Know
Great User Experience
•Mobile first
•Site speed
•Satisfaction
• Intent to Content
•No issues
• Server errors
• “Not found”
NOT
User
first
102. 2017 Digital Marketing Trends You Really Need To Know
Your Web Experience
•Fast
•Friendly
•Faultless (or fun)
115. 2017 Digital Marketing Trends You Really Need To Know
AR in the News Today!
“The goal is to make VR and AR what we all
want it to be: glasses small enough to take
anywhere, software that lets you experience
anything, and technology that lets you
interact with the virtual world just like you do
with the physical one.”
116. 2017 Digital Marketing Trends You Really Need To Know
AR in the News Today!
“The goal is to make VR and AR what we all
want it to be: glasses small enough to take
anywhere, software that lets you experience
anything, and technology that lets you
interact with the virtual world just like you do
with the physical one.”
Mark Zuckerberg
135. 2017 Digital Marketing Trends You Really Need To Know
The Best Answer
Appearing in
the answer box
136. 2017 Digital Marketing Trends You Really Need To Know
The Best Answer
•Understand the question
•Lists / steps
•Proper markup (geek)
•Page layout
• TL:DR summary
• Answer the question
Your
Brand
Here
138. 2017 Digital Marketing Trends You Really Need To Know
The Perfect Assistant
• Knows me well
• Anticipates my needs
• Adaptable & flexible
• Knows everything
139. 2017 Digital Marketing Trends You Really Need To Know
The Perfect Assistant
• Knows me well
• Anticipates my needs
• Adaptable & flexible
• Knows everything
Understands my accent
146. 2017 Digital Marketing Trends You Really Need To Know
Answers are the answer
www.slideshare.net/simmonet/why-answers-are-the-answer
147. 2017 Digital Marketing Trends You Really Need To Know
Answers are the answer
www.slideshare.net/simmonet/why-answers-are-the-answer
Understand your users
Answer their questions
Be the best answer
148. 2017 Digital Marketing Trends You Really Need To Know
Answers are the answer
Do you have questions?
Thank you
149. 2017 Digital Marketing Trends You Really Need To Know
Thank you
1. Multi-Screen Consumers
2. Mobile-First
3. User-Centric Experiences
4. Augmented Everything
5. Voice Search
150. 2017 Digital Marketing Trends You Really Need To Know
Digital Marketing Trends
You Really Need To Know
2017 Edition