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How we bootstrapped Lanyrd using Twitter's social graph

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Simon Willison
Simon Willison

A talk presented at the London Web meetup on 21st July 2011.

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Lanyrd.com How we bootstrapped Lanyrd using Twitter’s social graph Simon Willison @simonw
Lanyrd.com Definitive database of professional events and speakers
Lanyrd.com Definitive database Social event recommendation of professional events Comprehensive speaker profiles and speakers Archive of slides, notes and video
Lanyrd.com Demo
Lanyrd.com Why does it work? •The right crowdsourcing incentives •Wiki-style shared ownership •The parts support the whole •Twitter!
Lanyrd.com Why Twitter? •It’s where the event discussion happens •Speakers promote their Twitter accounts •Follow beats Friend for recommendations •Culturally amenable to public profiles
Lanyrd.com Bootstrapping •Classic social software challenge •Our secret weapon: the speakers! •Twitter accounts are public identifiers •(and speakers have lots of followers) •500 profiles before launching our beta
Lanyrd.com More demos
Lanyrd.com Key Twitter APIs
Lanyrd.com friends/ids.json [43593, 19972629, 778518, 1249881, 70478255, 3829151, 350373, 12161, 13141, 751953, 22785347, 2633711, 14835908, 143883, 14159138, 11963132, 14917418, 15732699, 756475, ...]
Lanyrd.com friendships/create
Lanyrd.com users/search.json
Lanyrd.com Under the hood
Lanyrd.com
Lanyrd.com Secret weapon #1: Redis
Lanyrd.com Secret weapon #2: Solr
Lanyrd.com Redis set intersection
Lanyrd.com Calendar •Pull user’s friends/ids.json •Cache for ten hours •Store in Redis •Solr search: attendees:(34722 OR 1312313 OR...
Lanyrd.com Pros and cons
Lanyrd.com Pros •One-click signup •Naturally viral •Instant personalisation •Pre-created profiles, ready to be claimed •APIs are pleasant to work with
Lanyrd.com Cons •One big, scary dependency •No namespace control •Hard to optimise, as no local graph copy •Some users follow/are-followed a LOT •OAuth permissions...
Lanyrd.com Permissions hell
Lanyrd.com Tweet this: @lanyrd attending #londonweb lanyrd.com/adthp

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