How to start becoming data-driven. Where to look for quick wins, how to gather data, how to set up process and methodology, what to strive for and what mistakes to guard against.
2. • Low cost on demand transports
• Mainly to and from airports
• Two-sided marketplace
• Secret sauce:
packaging + smart routing + risk management
!
Comfort of a taxi for the price of a bus.
6. Quick wins
• Find something that is loosing money
• Find a conversion optimization
!
Quick wins should be obvious in hind site (and yet
nobody thought of them until you came along)
7. From reports to real-time
thinking support:
• 2 min
• 20 min
• fail
• project
Minimize
analysis
friction
26. Becoming data-driven:
a quick checklist
✓ Invest in data gathering
✓ Find quick wins
✓ Be methodological
✓ Focus on one KPI at a time, but change often
✓ Beware of dead salmons