BYB influence to life preso (Mossman Media)
- 6. What is PR?
• Credible exposure
• Earned
• Influence-building, trust-building
- 7. Why PR?
• Credibility … Respect … Trust
• Create a PRESENCE
• Attract customers, buyers, suppliers, investors
• Doesn’t cost the earth (espesh not DIY PR)
- 8. What? How?
• Online & offline
• P.I.M.P. your purpose
• Niche business? Niche your comms!
• Stories
• Knowledge, Expertise, Thought
leadership
- 9. Your PR …
(Not a two-minute
microwave muffin)
Well-planned, prepared slow bake …
! Original ingredients
! Steadily rising
- 13. Questions?
• Find out more
• Subscribe & connect
• Download your DIY PR Kit:
mossmanmedia.com/diy-pr-kits/
E simon@mossmanmedia.com
M 0451 660 980
All images © 2015 Simon Mossman and/or sourced via Flickr/Hamdan Amimi/Creative Commons
licencing or relevant media outlet. If you think differently or believe any image has been
misappropriated, do the right thing and let Mossman Media know so we can do something about it.