Personal Information
Organization / Workplace
The Hague Area, Netherlands Netherlands
Occupation
PhD Researcher at UAntwerpen - Native Advertising
Website
www.simonekrouwer.com
About
Passionate about media and advertising – especially a mix of both.
I graduated in 2015 with highest honor as Master Strategic Communication at the University of Antwerp. Currently, I’m part of MIOS, a research group within the Department of Communication Studies at University of Antwerp. I am very interested in native advertising, a spectrum of online advertising formats that are designed to blend in with the surrounded context. For example, a sponsored news article, or sponsored posts in Facebook’s news feed.
My research focuses on consumers' processing and evaluations of these advertisements, as well as the consequences for the platforms on which they are published.
Tags
native advertising
branded content
research
nieuwsmedia
content marketing
onderzoek
news media
simone krouwer
communicatie
sponsored news
branded content news media
gesponsorde content
health narratives
message sidedness
narrative persuasion
behavioural science
gezondheidscommunicatie
corona
gedragswetenschappen
digital participation
e-participation
digitale participatie
onderzoek native advertising
sponsored content
disclosure labels
labels
thesis
scriptie
masterproef
university of antwerp
paid content distribution
mobile news apps
university
narratives
advertising
science
study
sponsored ads
persuasive health campaigns
advertiser credibility
narrative persuasion study - health narratives - c
vaccinatietwijfel
gedragswetenschap
communicatiewetenschap
storytelling
gedragsinterventies
coronatijd
gedragsverandering
behaviour club
communicatiewetenschappen
reactance
goal gradient effect
nudging
framing
behavioral science
citizen participation
science podcast
science in press
public outreach
science communication
scicomm
online participation
employerbranding
universiteit antwerpen
vub
publireportage
online advertising onderzoek
wetgeving native advertising
labelling
native advertising study
mobile native advertising
case study
content studio's
online vragenlijsten
qualtrics
spss training
data analytics
statistiek
big data
data-analyse
ancova
anova
spss
wetenschappelijk onderzoek
universtiteit antwerpen
de persgroep
de persgroep advertising
content distribution
content distributie
journalistiek
personal branding
medium.com
researchgate
academia.edu
grad school
phd
academics
academia
social media
branded content mobile
branded content nieuwsmedia
facebook marketing
healthnar
advertorials
chlamydia
marketing
inforgraphic
nativeadvertising
See more
Presentations
(34)Documents
(3)Infographics
(2)Likes
(5)Behavioral change
Pir Qasim Shah
•
7 years ago
De effectiviteit van influencers - Influencer Marketing Event 2018
Suzanne de Bakker
•
5 years ago
Ten Things Your Competitors Can Teach You About Native Advertising
Jacquie Chakirelis
•
8 years ago
Brand Journalism at the PreCommerce Summit
Holly Potter
•
10 years ago
Personal Information
Organization / Workplace
The Hague Area, Netherlands Netherlands
Occupation
PhD Researcher at UAntwerpen - Native Advertising
Website
www.simonekrouwer.com
About
Passionate about media and advertising – especially a mix of both.
I graduated in 2015 with highest honor as Master Strategic Communication at the University of Antwerp. Currently, I’m part of MIOS, a research group within the Department of Communication Studies at University of Antwerp. I am very interested in native advertising, a spectrum of online advertising formats that are designed to blend in with the surrounded context. For example, a sponsored news article, or sponsored posts in Facebook’s news feed.
My research focuses on consumers' processing and evaluations of these advertisements, as well as the consequences for the platforms on which they are published.
Tags
native advertising
branded content
research
nieuwsmedia
content marketing
onderzoek
news media
simone krouwer
communicatie
sponsored news
branded content news media
gesponsorde content
health narratives
message sidedness
narrative persuasion
behavioural science
gezondheidscommunicatie
corona
gedragswetenschappen
digital participation
e-participation
digitale participatie
onderzoek native advertising
sponsored content
disclosure labels
labels
thesis
scriptie
masterproef
university of antwerp
paid content distribution
mobile news apps
university
narratives
advertising
science
study
sponsored ads
persuasive health campaigns
advertiser credibility
narrative persuasion study - health narratives - c
vaccinatietwijfel
gedragswetenschap
communicatiewetenschap
storytelling
gedragsinterventies
coronatijd
gedragsverandering
behaviour club
communicatiewetenschappen
reactance
goal gradient effect
nudging
framing
behavioral science
citizen participation
science podcast
science in press
public outreach
science communication
scicomm
online participation
employerbranding
universiteit antwerpen
vub
publireportage
online advertising onderzoek
wetgeving native advertising
labelling
native advertising study
mobile native advertising
case study
content studio's
online vragenlijsten
qualtrics
spss training
data analytics
statistiek
big data
data-analyse
ancova
anova
spss
wetenschappelijk onderzoek
universtiteit antwerpen
de persgroep
de persgroep advertising
content distribution
content distributie
journalistiek
personal branding
medium.com
researchgate
academia.edu
grad school
phd
academics
academia
social media
branded content mobile
branded content nieuwsmedia
facebook marketing
healthnar
advertorials
chlamydia
marketing
inforgraphic
nativeadvertising
See more