This is my keynote presentation delivered at the ReMIX conference in Vienna, Austria on Oct 1st 2009. The goal of the presentation is to explore the software development lifecycle through the eyes of a designer, developer, and architect.

1. {Welcome} See the light
Life Through the Eyes of a
Designer, Developer, and Architect
Simon Guest
http://simonguest.com
October 1, 2009
Vienna

2. A Story About Hats SEE THE LIGHT
• Asked to “Wear Many Hats” in my Career
• Infrastructure
• Network
• Security
• Developer
• Architect
• Consultant
• …

3. A Story About Hats SEE THE LIGHT
• Project and Organization Size
• Smaller tend to have multiple hats
• Larger tend to have single responsibilities
• How about Austria?
• 28,000 small and medium organizations in ICT*
* Source: ITB Europe (http://www.itbeurope.org/86.html)

4. A Story About Hats SEE THE LIGHT
• One of Three “Hats”
• Designer
• Developer
• Architect
• Audience Poll

5. A Story About Hats SEE THE LIGHT
• Roles Coming Closer Together
• Technology and Tools
• Economic Climate
• Race to Market

6. Goal of this Talk SEE THE LIGHT
• Development Lifecycle
• Designer, Developer, and Architect
• Investments in Each Area
• Current and new products
• Set the Scene for Today
• Introduce the breakout sessions

7. Goal of this Talk SEE THE LIGHT
• A “Vision from the CIO”
• A new customer management system in the cloud
• The Designer, Developer, and Architect
• What role is each going to play?
• What does each role care about the most?
• What technology exists to help each role?

8. The Role of the Designer SEE THE LIGHT
• What Does a Designer Care About?
• Being part of the team, and the development process
• Having a set of tools specific to their skill set, without
exclusively relying on a developer
• Being able to design and prototype conceptual ideas

9. The Role of the Designer SEE THE LIGHT
• We Don’t Do Enough Prototyping!
• Static presentations, shown to management
• Few re-usable design assets
• Often very different to what gets delivered

10. The Role of the Designer SEE THE LIGHT
• High Fidelity Prototype
– Great for board reviews
– Looks close to finished
product
• But…
– User’s won’t give you
much feedback

11. The Role of the Designer SEE THE LIGHT
• Low Fidelity Prototype
– Great for user feedback
– Users feel much more
comfortable in sharing
ideas
• But…
– Handing this off to
developers is likely to
cause communication
issues

12. The Role of the Designer SEE THE LIGHT
• What If…?
– Emulate a low fidelity style…
– Collect user feedback…
– And make transition to developers a breeze…

13. SEE THE LIGHT
Demo: SketchFlow

14. The Role of the Designer SEE THE LIGHT
• The Expression Family
– Blend: RIA design for WPF and Silverlight
– Web: Standards based web design and editing
– Encoder: Video workflow encoder
– Design: Vector graphics design for blend and web

15. The Role of the Designer SEE THE LIGHT
• Today’s Sessions
– SketchFlow (From Concept to Production)
• Arturo Toledo, 10:45 in the Web Design and UX Track
– Discovering Expression Blend 3
• Arturo Toledo, 14:00 in the Web Design and UX Track
– Expression Blend 3 for Developers
• Adam Kinney, 14:00 in the Web Developer Track
– Surface and NUI
• August de los Reyes, 12:45 in the Web Design and UX Track
– Future of UX
• August de los Reyes, 15:30 in the Web Design and UX Track

16. The Role of the Developer SEE THE LIGHT
• What Does a Developer Care About?
• Working with the designer, having equal ownership
• Using the full potential of the technology
• Being as productive as possible, and not having to write/re-
write plumbing code

17. The Role of the Developer SEE THE LIGHT
• Plumbing Code Today
Presentation
Application
Web Tier
Model
Database

18. The Role of the Developer SEE THE LIGHT
• Plumbing Code Today
Presentation
Application
“Plumbing”
Proxy Generation
Data Validation
Authentication
Web Tier “Plumbing”
Model
Database

19. The Role of the Developer SEE THE LIGHT
• What If…?
– Remove this effort for Rich Internet Applications…
– Handle proxy generation, data validation,
authentication…
– Integrate with the tools developers use today…

20. SEE THE LIGHT
Demo: .NET RIA Services

21. The Role of the Developer SEE THE LIGHT
• New Silverlight 3.0 Features
• Support for High Quality Audio and Video, including H.264
• Improved Fundamentals, including Perspective 3D
• Out of Browser experience, for both PC and Mac

22. The Role of the Developer SEE THE LIGHT
• Today’s Sessions
– What’s new in Silverlight 3.0
• 10:45 – 11:45, Brad Abrams in the Web Developer Track
– Building Amazing Business Centric Applications
• 12:45 – 13:45, Brad Abrams in the Web Developer Track
– ASP.NET MVC
• 15:30 – 16:30, Mario Szpuszta in the Web Developer Track

23. The Role of the Architect SEE THE LIGHT
• What Does an Architect Care About?
• Being connected with business needs
• Working with designers and developers, without being in an
ivory tower
• Staying ahead of the technology curve

24. The Role of the Architect SEE THE LIGHT
• Moving Applications and Data to the Cloud
• At MIX 2008 we announced SSDS
– SQL Server Data Services
• Highly scalable, using key/value pairs, abstracted underlying
scalable SQL Server implementation
• …but it’s not what people wanted!

25. The Role of the Architect SEE THE LIGHT
• “This is how we access data on premises…”
Data
TDS (Tabular Data Stream)
Client SQL Server

26. The Role of the Architect SEE THE LIGHT
• “…this is what I want to do in the cloud!”
Data
TDS (Tabular Data Stream)
Client SQL Server

27. SEE THE LIGHT
Demo: SQL Azure

28. The Role of the Architect SEE THE LIGHT
• Cloud Offers Different Types of Services
• “Custom” applications and services
• “Finished” applications and services

29. The Role of the Architect SEE THE LIGHT
• Today’s Sessions
– Developing with Bing Maps for Enterprise
• 10:45 – 11:45, Johannes Kebeck in the Bing Maps Track
– Partner Showcases
• 12:45 – 13:45 and 15:30 – 16:30 in the Bing Maps Track

30. What Did We See? SEE THE LIGHT
• Designer
– Building a Conceptual Design using Expression
Blend/SketchFlow
• Developer
– Being more productive using .NET RIA Services
• Architect
– Moving data to the cloud using SQL Azure
• All Roles Working Together
– Delivering to the CIO in less than 60 minutes!

31. What Did We See? SEE THE LIGHT
• Microsoft WebsiteSpark
– Professional Web Developers and Designers
• Software
• Hosting offer
• Support and training
• Visibility
– More info
• Today @ Microsoft booth
• www.microsoft.com/austria/websitespark
• katja.piwerka@microsoft.com

32. What Did We See? SEE THE LIGHT
• Takeaways
– Ask yourself, “What hat am I wearing?”
– Learn how new wave of technology can help each role
– Enjoy the rest of the day!

33. SEE THE LIGHT
simon.guest@microsoft.com
http://simonguest.com
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