Here is how I do audit digital products in terms of UX design.

1. Here’s a serie of questions I ask when
I start auditing the UX/UI of a digital
product.
It follow the chronological order of a
product discovery.
Introduction

2. How do I discover it?
2/24
Build upon an existing community :
Facebook page, side-projects, and
more.
Invite-based marketing is old
fashioned, but it worked
Virality owns you, not the reverse.

3. Do I understand the website?
Your website is your product, too.
Build each section with a clear
feature in mind.
Home
Pricing
How it works
Testimonials
User stories
Howdy explains what its chatbots does
with a mockup of Slack.
3/24

4. Find explicit use-cases for explicit
people. Create empathy.
Fields to be filed: When _ I’d like to _
so that _.
Webflow communicates directly to its
niche of freelance designers.
Do I know one potential user?
4/24

5. Don’t lie.
Be aware of your ‘public traction’ on
App Annie, Alexa, Angel List, etc.
App Annie is a public repository of ranks,
reviews and more—for iOS and Android apps.
What’s the traction like?
5/24

6. Have a clear statement.
Front public roadmap
Is the roadmap insightful?
6/24

7. Work on Screenshots, Ratings,
Copy, Reviews.
Every items you work on must clarify
what your product solves, and how.
Product marketing on the Slack
marketplace for bots.
Where do I download it?
7/24

8. Options for signups tell a lot about
the product:
- Email: pro, neutral
- Gmail: productivity
- Facebook: efficiency
- Twitter: social network
- Phone number: security
What does the signup reveals?
8/24
Feedly: pro and personal

9. Make it easier to fill forms. Work on
the placeholders.
Example: Add conditions for a
relevant password.
Improved forms
Are placeholders pre-filed?
9/24

10. Complexity is not the number of
dials or how many features it has.
It is whether the person using the
device has a good conceptual
model of how it operates.
— Don Norman
A cockpit is complex. And that’s
just fine.
Is complexity well handled?
10/24

11. What’s the overall amount of infos
you ask to a user before he’s even
tried the product?
Reduce the time it takes to
experience the value.
Baremetrics shows the value just
after signing up with Stripe
When do I see the value?
11/24

12. Be as clear as possible. Write stuff if
needed.
Users love learning by using the
product.
A simple but efficient tutorial
Is the tutorial useful?
12/24

13. Think completeness as something
linear, not binary.
Divide success in small bits.
Quick wins in Inbox for iOS
When is the first quick win?
13/24

14. Using a top menu bar and ‘cards’ as
design helps you get a clear overall
mapping.
Copy the best around.
Information architecture 101
Is the basic flow mainstream?
14/24

15. The opening screen embodies the
vision of what you sell.
For an ebook app: do you open the
library, or the last page read?
Snapchat opens a camera, not a feed
Why this screen appears first?
15/24

16. Before: going online where content
all looked the same for everyone.
Now: personalized informations
come to us.
Personalization in Uber for iOS
Is this personalized?
16/24

17. Integration with third party apps
enhances the experience.
– Dropbox, to retrieve content
– Clearbit, for B2B profiles
– Google Apps, for calendar
Integrations in Sunrise for iOS
Do you use shortcuts?
17/24

18. Retention loops are built-in features
in the product that are supposed to
re engage the user.
Write original copy.
Curiosity as a trigger
How smart notifications are?
18/24

19. Create incentives for users to refer
your products to their network.
Referral is the end of it all
Why would I recommend this?
19/24

20. Users should understand the use-
case once they manipulate the
product.
Instagram: a great afforance
Do I get the goal in 1 sec?
20/24

21. 1. Restrict yourself. It’s harder to
make many typefaces, sizes, and
colors match together.
2. Always use grids. Bigger margins
are better.
3. Delete whenever you can.
Swiss design
Are the UI rules respected?
21/24

22. Sometimes no UI is the best solution
to UI constraints.
Copy is the new UI in chat bots
Are the UI rules respected? #2
22/24

23. How do you know it’s a problem?
Who do you target first?
What’s your growth channels?
Why aren’t you live yet?
23/24
Business questions

24. Use the Jobs-to-be-done framework
Always be testing
Measure your funnels
Celebrate usage, not work
24/24
Final tips

25. Mailbox
Howdy
Webflow
App Annie [Yellow]
Trello [Front]
Slack [HBR]
Feedly
Baremetrics
Workflow
Index: References
Inbox
Snapchat
Uber
Sunrise
Hardbound
Product Hunt
Instagram
Statsbot