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Playing for Keeps
10 Trends in Game Design
& Monetization
Simon Newstead
Game Designer, CEO
About Frenzoo
● Hong Kong studio
● 3D lifestyle games
● 30 million downloads
● Profitable & growing
1/ Money for nothing...
● Rise of idle tap games
● Remind you of anything?
● Low barrier “gameplay” & light meta strategy
...
2/ Won’t you play for me?
● Auto-play is increasingly important
● Grinding with less “grind”
● Opportunity for monetizatio...
3/ Feed the fame monster...
● eSports on mobile is breaking out
● Games as spectator sport, as TMZ
● How to recreate the I...
4/ The computers take over…
● Adaptive pricing is a reality
● Challenge is in balancing
● We’ll see an evolution from none...
5/ I got what you need...
● Deeper linking of live-ops & monetization
● Content & increasingly gameplay
Star Wars Galaxy o...
6/ Bring it back!
● Classic / genres being adapted to mobile
● If you don’t someone else will
Supertribes Robocide Lifeline
7/ We need to go… deeper
● Layer gameplay from minutes to multi-years
● Community is enabler…
...AND the result
Heroes Cha...
8/ Gift You Tomorrow!
● Subscription models are more accepted
● Increasing retention is the key
Clash of KingsMarvel Futur...
9/ Give them what they want
● Earlier and faster player input
● Save time and increase monetization
10/ Life beyond RPG?
● New lifestyle genre
○ Make friends, entertain, flirt, tell stories, compete,
gossip, help, console,...
Thanks!
It’s a great time for mobile games!
simon@frenzoo.com
iteratingfun.com
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10 Mobile Game Design & Monetization Trends into 2017

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This presentation at the Mobile Game Forum Asia looks at 10 evolving and emerging game design trends from Asia through to the West. They are:
1/ the rise of idle tap clicker games
2/ auto-play and where it goes
3/ games as spectator sport - esports
4/ adaptive pricing and balancing
5/ smarter live ops tied to monetization
6/ classic genres adapted smarter to mobile
7/ extending meta gameplay
8/ subscription and VIP programs
9/ faster player feedback and art a/b testing
10/ life beyond the RPG bloodbath

For any questions or feedback - simon@frenzoo.com

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10 Mobile Game Design & Monetization Trends into 2017

  1. 1. Playing for Keeps 10 Trends in Game Design & Monetization Simon Newstead Game Designer, CEO
  2. 2. About Frenzoo ● Hong Kong studio ● 3D lifestyle games ● 30 million downloads ● Profitable & growing
  3. 3. 1/ Money for nothing... ● Rise of idle tap games ● Remind you of anything? ● Low barrier “gameplay” & light meta strategy Adventure Capitalist Tap Titans Tap Tap Trillionaire
  4. 4. 2/ Won’t you play for me? ● Auto-play is increasingly important ● Grinding with less “grind” ● Opportunity for monetization & strategy… ● Parallels to classic pc games Game of Dice Pokemon ComastersSummoners War
  5. 5. 3/ Feed the fame monster... ● eSports on mobile is breaking out ● Games as spectator sport, as TMZ ● How to recreate the Instagram like / reply engagement model? Clash Royale Gods of Olympus
  6. 6. 4/ The computers take over… ● Adaptive pricing is a reality ● Challenge is in balancing ● We’ll see an evolution from none -> manual -> A/B test -> machine learning / AI Zynga / Natural Motion GLUZeptolab
  7. 7. 5/ I got what you need... ● Deeper linking of live-ops & monetization ● Content & increasingly gameplay Star Wars Galaxy of Heroes
  8. 8. 6/ Bring it back! ● Classic / genres being adapted to mobile ● If you don’t someone else will Supertribes Robocide Lifeline
  9. 9. 7/ We need to go… deeper ● Layer gameplay from minutes to multi-years ● Community is enabler… ...AND the result Heroes Charge Credit - Tony Sala
  10. 10. 8/ Gift You Tomorrow! ● Subscription models are more accepted ● Increasing retention is the key Clash of KingsMarvel Future Fight
  11. 11. 9/ Give them what they want ● Earlier and faster player input ● Save time and increase monetization
  12. 12. 10/ Life beyond RPG? ● New lifestyle genre ○ Make friends, entertain, flirt, tell stories, compete, gossip, help, console, trick, honor, express self, create...
  13. 13. Thanks! It’s a great time for mobile games! simon@frenzoo.com iteratingfun.com

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