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Global game startups:
Do you need a US presence?




      Simon Newstead
         @simonhk
       simon@frenzoo.com IteratingFun.com @simonhk
Millions downloads in USA
     Developed in HK
   Biz dev in USA & HK
   simon@frenzoo.com IteratingFun.com @simonhk
Benefits of a US presence?
   Monetization                                                    Development



     Funding                                                        Live Ops

                            Studio
Appstore marketing                                                 Game design



       PR                           Key                             Publisher
                                 Large benefit

                                Moderate benefit

                                   No benefit



                     simon@frenzoo.com IteratingFun.com @simonhk
Close to partners




            simon@frenzoo.com IteratingFun.com @simonhk
Close to your market




            simon@frenzoo.com IteratingFun.com @simonhk
Development in Asia




           simon@frenzoo.com IteratingFun.com @simonhk
Some tips
Accelerators
  • 500 Startups, YC, Yetizen, Game Dojo etc

Networking
  • Conferences, Meetup.com, SV list, vendor events

Co-working spaces
  • Parisoma, YIL, Rocketspace, Hatchery, PlugnPlay etc

Living space
   • Startup Dorm, Factory 0, Airbnb etc

Company formation, accounting, immigration etc
  • Ping me…

                    simon@frenzoo.com IteratingFun.com @simonhk
Risks
• Visa situation
   •Varying level of difficulty
• Team collaboration can be hard (or worse)
• Social / love / family life
   •Prepare for sacrifices!
• Can get expensive




               simon@frenzoo.com IteratingFun.com @simonhk
Final note – US startups
• Can work in reverse
  •Overseas can be a great way to bootstrap
  •Relocate HQ back when ready

 •Example – 6Waves




               simon@frenzoo.com IteratingFun.com @simonhk
Thanks!

simon@frenzoo.com
@simonhk

Blog: IteratingFun.com

            simon@frenzoo.com IteratingFun.com @simonhk

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Does your startup need a US presence?

  • 1. Global game startups: Do you need a US presence? Simon Newstead @simonhk simon@frenzoo.com IteratingFun.com @simonhk
  • 2. Millions downloads in USA Developed in HK Biz dev in USA & HK simon@frenzoo.com IteratingFun.com @simonhk
  • 3. Benefits of a US presence? Monetization Development Funding Live Ops Studio Appstore marketing Game design PR Key Publisher Large benefit Moderate benefit No benefit simon@frenzoo.com IteratingFun.com @simonhk
  • 4. Close to partners simon@frenzoo.com IteratingFun.com @simonhk
  • 5. Close to your market simon@frenzoo.com IteratingFun.com @simonhk
  • 6. Development in Asia simon@frenzoo.com IteratingFun.com @simonhk
  • 7. Some tips Accelerators • 500 Startups, YC, Yetizen, Game Dojo etc Networking • Conferences, Meetup.com, SV list, vendor events Co-working spaces • Parisoma, YIL, Rocketspace, Hatchery, PlugnPlay etc Living space • Startup Dorm, Factory 0, Airbnb etc Company formation, accounting, immigration etc • Ping me… simon@frenzoo.com IteratingFun.com @simonhk
  • 8. Risks • Visa situation •Varying level of difficulty • Team collaboration can be hard (or worse) • Social / love / family life •Prepare for sacrifices! • Can get expensive simon@frenzoo.com IteratingFun.com @simonhk
  • 9. Final note – US startups • Can work in reverse •Overseas can be a great way to bootstrap •Relocate HQ back when ready •Example – 6Waves simon@frenzoo.com IteratingFun.com @simonhk
  • 10. Thanks! simon@frenzoo.com @simonhk Blog: IteratingFun.com simon@frenzoo.com IteratingFun.com @simonhk