Getting your first 10,000 users - Ideas for Startups - Barcamp 2010

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Simon Newstead

Getting your first 10,000 users - thoughts and ideas from our experience with Frenzoo.com

Technology

Getting your first 10,000 users [email_address]

About us Virtual World - Download Frenzoo – Web Based ,[object Object],[object Object],[object Object]

You made it beyond family & friends Enough to get accurate metrics & feedback Can do A/B testing and iterate faster First network effect & community So, why 10,000?

Amazing product at launch Tell a few friends … few days later… 10,000 users! Ideal world

Assume a 33% conversion rate How to drive 30,000 visitors to your site/app? 1/ SEO and organic search 2/ Press coverage 3/ Paid acquisition 4/ Word of mouth, user viral Real World

Research your keywords & competition Check total search volume (eg Google Adwords tool) Develop “share worthy” content & links Start in advance of launch eg- expert blog Do you have the time? 1/ SEO and Organic Search

Tech Crunch!?! Dangerous – are you ready for that traffic? Is that traffic relevant to you? Is effort worth it? Pros – great kickstart when you’re ready, great for SEO Note - Smallers bloggers can be early adopters, give great feedback 2/ Press Coverage

Test keywords and call to action Excellent way to research market & get users Efficient use of time Targeted traffic, validate your app is useful Can start cheap eg 0.5 HKD a click (long tail) 3/ Paid Acquisition

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4/ Word of Mouth / Viral

How they got to the site? What they are expecting? (entry poll) What was their behaviour on the site? (metrics, real time tracking, a/b test) Why are they leaving? (exit poll) Final note Once they are on your site, gather all you can

[object Object],[object Object],[object Object],[object Object],[object Object],Go for it! Thanks!

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Getting your first 10,000 users - Ideas for Startups - Barcamp 2010

1. Getting your first 10,000 users [email_address]

3. You made it beyond family & friends Enough to get accurate metrics & feedback Can do A/B testing and iterate faster First network effect & community So, why 10,000?

4. Amazing product at launch Tell a few friends … few days later… 10,000 users! Ideal world

5. Assume a 33% conversion rate How to drive 30,000 visitors to your site/app? 1/ SEO and organic search 2/ Press coverage 3/ Paid acquisition 4/ Word of mouth, user viral Real World

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7. Tech Crunch!?! Dangerous – are you ready for that traffic? Is that traffic relevant to you? Is effort worth it? Pros – great kickstart when you’re ready, great for SEO Note - Smallers bloggers can be early adopters, give great feedback 2/ Press Coverage

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10. How they got to the site? What they are expecting? (entry poll) What was their behaviour on the site? (metrics, real time tracking, a/b test) Why are they leaving? (exit poll) Final note Once they are on your site, gather all you can

11.

Getting your first 10,000 users - Ideas for Startups - Barcamp 2010

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