The slides from the talk I gave at Melbourne Geek Nights.

1. When I talk about
Human Centred Design
Dr. Simon Lawry
What I talk about

2. I’m here to talk to you about
talking about design.

3. So…. design hey…
You design tables?
Posters?
Random Person:

4. Uh…. No…
I’m a human
centred designer
Me:

5. …Random Person:

6. One of the hardest things about
design is explaining it to others.

7. Business Design
Strategic Design
Strategic Service Design
Service Design
Customer Experience Design
User Experience Design

8. Human Centred Design
Business Design
Strategic Design
Strategic Service Design
Service Design
Customer Experience Design
User Experience Design

9. Human Centred Design
Business Design
Strategic Design
Strategic Service Design
Service Design
Customer Experience Design
User Experience Design

10. How might we help others
understand what we do
and why it is valuable?
How might we help others
understand what we do
and why it is valuable?

11. Designer as translatortranslator

12. This is a real problem that I faced with an early client.

13. “Why do you need to do research?”

14. 3 Phase Design Model

15. Kolb (1984)
Beckman and Barry (2007)
Beckman and Barry (2009)
The D*School

16. Problem Solution
PROBLEM SPACE SOLUTION SPACE

17. PROBLEM SPACE SOLUTION SPACE
Problem

18. PROBLEM SPACE SOLUTION SPACE
Problem

19. PROBLEM SPACE SOLUTION SPACE
Problem

20. PROBLEM SPACE SOLUTION SPACE
Problem

21. PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACT

22. PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACT

23. PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACT
Insight

24. PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACT
Insight

25. PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACT
Insight
Opportunity

26. PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACT
Insight
Opportunity
Concepts

27. PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACT
Insight
Opportunity
Concepts

28. PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACT
Insight
Opportunity
Concepts
Solution

29. So what’s different
about what we do then?

30. PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACT
Insight
Opportunity
Concepts
Problem SolutionSolution

31. PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACT
Insight
Opportunity
Concepts
Problem SolutionSolution
Fixing

32. Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACT
Insight Concepts
Take
Advantage
SolutionSolution
Opportunity

33. Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACT
Insight Concepts
SolutionSolution
Opportunity

34. Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACT
Insight Concepts
SolutionSolution
OpportunityRESEARCH

35. Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACT
Insight Concepts
SolutionSolution
Opportunity DESIGN

36. Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACT
Insight Concepts
SolutionSolution
OpportunityEXISTING

37. Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACT
Insight Concepts
SolutionSolution
Opportunity NEW

38. Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACT
Insight Concepts
SolutionSolution
Opportunity

39. Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACT
Insight Concepts
SolutionSolution
Opportunity

40. Communicating clearly about design,
is as important as the design itself.

41. How do you talk
about what you do?

42. @simonlawry
simon@simonlawry.com
au.linkedin.com/in/simonlawry