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A presentation I gave to a General Assembly UX class about how to talk about Human Centred Design.

Freelance Service Designer Lead, Capability Specialist, and Executive and Design Coach

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- 1. What I talk about when I talk about Human Centred Design Dr. Simon Lawry
- 2. Dr. Simon Lawry BApSci. PhD. Microsoft Huddle Gooroo Telstra Now Personal Development
- 3. I’m here to deliver a few gems from 10 years of education, teaching, working and researching design.
- 4. One of the hardest things about design is explaining it to others.
- 5. Design is not about you. never
- 6. How might we help others understand what we do and why it is valuable?
- 7. Designer as translatortranslator
- 8. This is a real problem that I faced with an early client.
- 9. “Why do you need to do research?”
- 10. 3 Phase Design Model
- 11. Kolb (1984) Beckman and Barry (2007) Beckman and Barry (2009) The D*School
- 12. Problem Solution PROBLEM SPACE SOLUTION SPACE
- 13. Solution PROBLEM SPACE SOLUTION SPACE Problem
- 14. PROBLEM SPACE SOLUTION SPACE Problem
- 15. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT
- 16. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT Insight
- 17. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT Insight
- 18. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT Insight
- 19. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT Insight Opportunity
- 20. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT Insight Opportunity Concepts
- 21. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT Insight Opportunity Concepts
- 22. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT Insight Opportunity Concepts Solution
- 23. So what’s different about what we do then?
- 24. PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Opportunity Concepts Problem SolutionSolution Fixing
- 25. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts Take Advantage SolutionSolution Opportunity
- 26. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts SolutionSolution OpportunityRESEARCH
- 27. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts SolutionSolution Opportunity DESIGN
- 28. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts SolutionSolution OpportunityEXISTING
- 29. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts SolutionSolution Opportunity NEW
- 30. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts SolutionSolution Opportunity
- 31. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts SolutionSolution Opportunity
- 32. This model has been used to explain design to companies both locally and internationally.
- 33. I’d encourage you to practice drawing and explaining it, so you can clearly communicate the value of human centred design.
- 34. Think about how to talk about design.
- 35. simon@simonlawry.com au.linkedin.com/in/simonlawry

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