1. Best Practices on Optimizing, Securing and Scaling WordPress By: Simon Lim WordPress Consultant Twitter: @simonlim88 Email: simon.lim@wpdesignstudio.com

2. Content WordPress Optimization – hacks and how to WordPress Security – best practices, tricks Scaling WordPress – tips

3. WordPress Optimization:How to make WordPress perform faster?

4. Why is it important? Speed - Improve user experience / interaction Marketing - Improve search engine optimization Revenue - Increase income

5. Basic Web Optimization Tips Static (CSS/JSS) Files – Top: CSS, Bottom: JS Minify – CSS / JS Reduce number of HTTP request – combine Image Optimization – remove bytes Reduce/remove rich media – i.e Flash Offload static files to Content Deliver Network Choosing the right web hosting provider

6. WordPress Hacks - Optimization Update WordPress to its latest version Remove unused/inactive third party plugins/themes Optimize DB occasionally (via plugin/phpMyAdmin) Caching WordPress Choosing right WordPress theme / framework Disable WordPress post revision Load jQuery from big boys

7. WordPress Security:Is WordPress Secure?

8. What if my WordPress site got hacked Check with web host Restore WordPress to latest copy (personal / web host backup) Lock down WordPress – refer to best practices Important Note: Backup, backup, backup (Schedule)

9. Lock Down WordPress - Best Practices Check file and folder permission Change default WordPress prefix – “wp_” Disabled “admin” account or set “admin” to subscriber Disabled third party WordPress plugin Upgrade WordPress to latest version Don’t install many/multiple security plugin

10. Scaling WordPress:Is WordPress scalable?

11. How? Don’t put everything in one basket

12. General Tips Choosing the right Web Hosting Provider/Platform DNS – Host externally (Anycast DNS) Server – LAMP stack optimization Media/Static Files – content delivery network (CDN)

13. Web Hosting Provider Conventional : Adding more physical server as u grow Cloud based hosting: Scale up/down resources based on supply and demand

14. DNS Hosting Host DNS Externaly Anycast DNS – recommended Reason: load balance, redundancy and high availability Lower TTLs is needed for HA setup

15. LAMP Stack Optimization OS – Linux (Free and fast) Web Server – optimize apache.conf Database – optimize mysql.conf PHP – compilation Caching – APC / Memcache Exploring and tried out on several methods is best way for optimization.

16. Content Delivery Network (CDN) Free CDN – limited resources, no SLA Commercial CDN – can be costly depends traffic of origins, bandwidth usage and content served Custom CDN – build from zero, complex setup but managed cost

17. Advice Be open and generous in exploring options Be gratitude to your system admins Willing to spend money on server infrastructure

18. Questions & Answers

19. Thank You! By: Simon Lim WordPress Consultant Twitter: @simonlim88 Email: simon.lim@wpdesignstudio.com