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SearchLove 2014 > A Guide to Laser Targeted Content Strategy

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Simon Penson
Simon Penson

In this presentation for Searchlove San Diego 2014 I dive into the content strategy creation process, starting with data mining and audience insight through to the ideation process and creation of the editorial calendar. The guide should help those looking to create digital content-led strategies for their brands or clients. Get the transcript here - http://www.zazzlemedia.co.uk/blog/laser-targeted-content-strategy/

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BY @SIMONPENSON
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy
SearchLove 2014 > A Guide to Laser Targeted Content Strategy

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