Enjoy this sneak peek of our upcoming executive briefing on digital maturity for associations and nonprofits. Learn how to boost member growth, retention, giving and revenue with today's leading digital marketing tools and technologies. Wednesday, Nov. 9th @ 11:00 AM PST, 1:00 PM CST, 2:00 PM EST https://simplea.clickfunnels.com/webinar-registration-10510913 Limited Access Events do fill up - save your spot now! Presented By: Cruce Saunders Presenter, 2016 Top 25 Content Strategy Influencer, Author & Founder of [A] Eric Webb Market Watch Webinar Host VP, Kentico North America

1. @mrcruce • ce@simplea.com
FREE WEBINAR SNEAK PEEK
Digital Maturity for Associations:
Attend the Executive Briefing Nov. 9
Cruce Saunders
Founder, [A]
Author of Content Engineering for a Multichannel World
@mrcruce

2. @mrcruce • ce@simplea.com

3. @mrcruce • ce@simplea.com
Attendees can expect to:
● Understand the stages of digital
maturity for associations.
● Learn how to connect with and
retain members and build loyal
relationships.
● Learn to deliver relevant,
personalized member experiences.
● Learn how to increase engagement,
and internal operations and
processes.
● Explore advances in digital
marketing technologies and
platforms for associations.
● Understand the value of integrating
the AMS or CRM with an EMS or
CMS solution.

4. @mrcruce • ce@simplea.com
● What associations need today
● Key stages of digital maturity for associations
● Common association marketing challenges
● The digital data gold mine
● AMS & Kentico EMS integration
We will cover:

5. @mrcruce • ce@simplea.com
We’ll Review Top Revenue Influencing Initiatives
How do we engage
members?
Retain them?
Get them to
conferences and
events?
Membership acquisition
Member engagement
Membership retention and renewal
Listening and responding to members
Improved dues collection and reminders
Increase member diversity

6. @mrcruce • ce@simplea.com
• How well does our online experience deliver value to our members?
• How many channels do we use to engage with our members?
• Does our content resonate with members?
• Do members feel known and recognized when they return to our site?
• Do members know about or exercise the full benefits of membership?
• Are our email campaigns and newsletters fully integrated with our CMS or
CEM?
• How can operations be improved and streamlined with digital process?
Questions to Ask

7. @mrcruce • ce@simplea.com
To learn more before the webinar,
score your Digital Maturity.
Visit: simplea.com/associations
Follow: @simpleAteam & @mrcruce

8. @mrcruce • ce@simplea.com
● 15+ years leading solution firms focused on content delivery
technology. ​
● Director of > 300 digital, application development, & content
engineering engagements.
● Author of “Content Engineering for a Multi-Channel World.”
● Advocate for the practice of content engineering being integrated
into all digital initiatives.
● Founder and principal at Simple [A] (simplea.com)
[A]: leads large-scale content engineering engagements in partnership with global agencies; and
delivers content engineering, content technology implementation, content management, and
personalization for complex digital properties in associations and other institutions. National association
clients include sporting bodies, advocacy groups, trade groups, accrediting bodies representing millions
of members.
Meet Your Presenter - Cruce Saunders:

9. @mrcruce • ce@simplea.com
We hope you enjoyed this preview.
For the full webinar experience and to learn
more about Digital Maturity for Associations,
sign up to attend the executive briefing.
One day only, Nov. 9 - Sign up here!