This deck is about how Simplify360 can make a community manager's life easier by providing meaningful insights from the twitter activity. It will provide everyone with 16 must track KPIs for measuring your twitter strategy and improvising it further. In 2013, Twitter emerged out to be the fastest growing social media platform and with its easy to use features and viral factor, the importance of twitter is sure to touch new heights in the eyes of social media marketers. Let us know, if we have missed out on something in the comments section.

1. 16 Twitter KPIs
Every Community
Manager should track

2. Objectives
 To showcase the strength of Simplify360 as the one stop
access point for addressing your twitter Analytics
Requirements.
 To illustrate how you can use Simplify360 to optimize your
twitter strategy
 To show how you can optimize your twitter channel using
advanced insights.

3. List of metrics for Twitter
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4. There 3 different types of metrics
Account Statistics
• You can view the trend in the followers and identify
your loyal followers.
Tweet Statistics
• You can view the trends in the activity on your
account.
Tweet Analytics
• View the details of the individual tweets.
Slide No. 4

5. Twitter Analytics Dashboard
Twitter analytics have 4 separate
analytical dashboards;
•
•
•
•
Account Statistics
Tweet Statistics
Tweet Analytics
Compare
Note: You can saves graphs/charts as image or
download in excel sheets. You can also filter the
information by dates.
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6. #1. Know your influence and engagement
score in your community.
Engagement Score measures the activity of the profile.
Influence Score measures the reach of the profile.
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7. #2. Keep a check on your followers trend
Trend in the growth and change of the Twitter Community.
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8. #3. Know the percentage change in
followers growth day by day
Percentile change in the community and the Ratio of Follower
to Following.
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9. #4. Know the gender demographics of
people interacting with you
Demographic analysis of people Re-tweeting and mentioning
you on Twitter.
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10. #5. Know the gender and age
distribution of your community
Age Distribution of people Re-tweeting and mentioning you
on Twitter.
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11. #6. Know Your Top Followers
List of people who are engaging with you most, on Twitter.
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12. #7. Know the activity trend of your
twitter profile
Trend of daily activities on your twitter profile
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13. #8. Know when your community is
most active
Day wise and Hour wise distribution of activities.
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14. #9. Know how your community is
accessing twitter
List of apps/devices used by people mentioning you on
Twitter. And user profile for RTs/Mentions in terms of
Follower Counts.
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15. #10. Keep a check on various engagement
metrics and sentiment trend.
Distribution of reactions from Followers and sentiment of the
mentions.
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16. #11. Check effectiveness of your tweets as
per the time span
Virality of the tweets measure in the Time span for RTs and
Replies.
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17. #12. Know the pattern of retweets and
mentions received as per time span
Distribution of Re-tweets and replies happening with respect
to hours.
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18. #13. Check the geographies from where
your community belongs
Regional distribution of people mentioning and Re-tweeting
your Tweets.
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19. #14. Know which are your most re-tweeted
tweets
List of Top Re-tweeted Tweets
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20. #15. Measure your tweet’s performance
Detail analytics for each Tweets. (RT Count, Tweet Reach and
Impressions)
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21. #16. Analyze how competitors are doing and
where you need to improve.
The dashboard
allows you to
compare multiple
Twitter Accounts
and view the
complete
comparison of
metrics.
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22. ARE YOU LOOKING FOR A WORLD CLASS SOLUTION TO YOUR
TWITTER ANALYTICS NEEDS..???

23. Get in touch with us…
contact@simplify360.com
http://www.linkedin.com/in/iprashantjain

24. ABOUT SIMPLIFY360
SIMPLIFY360 IS THE WORLD’S FIRST INTEGRATED
ENTERPRISE SOCIAL MEDIA PLATFORM.
OFFERINGS INCLUDE:
•SOCIAL MARKETING SUITE FOR AGENCIES
•SOCIAL CONTACT CENTRE FOR BPOS
•SOCIAL COMMAND CENTRE FOR ENTERPRISES.
www.simplify360.com

25. Leaders use Simplify360
Clients
Partners
World
wide
Brazil and LatAM
Malaysia
Qatar
USA
India
Singapore & India
Saudi Arabia
Worldwide
Korea

26. THANK YOU
CONNECT WITH US