1. Social Media Mirror
20 Reasons Why Your Social
Media Strategy is Doomed

2. #1
Your social media manager doesn‟t know what is going on!
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3. #2
You do not respond on time!
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4. #3
Your content reflects the “Me.. Me.. Me..” ideology.
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5. #4
Your posts are hollow i.e., they don‟t have images!
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6. #5
You engage in excessive automation.
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7. #6
Your content is asking too many questions – „questions‟
can‟t build a strong relationship with your audience.
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8. #7
Overwhelming your followers with too much information,
too frequently.
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9. #8
You often indulge in #Hashtag abuse.
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10. #9
Your official website doesn‟t have links to your social media
profiles.
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11. #10
You tweet very less on normal days and you expect a
massive response out of your twitter contest.
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12. #11
Your social media manager doesn‟t have a personal
twitter account but s/he talks of promoting the brand on
twitter.
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13. #12
When you bury your head in the sand. When angry customers
turn to social channels to cyber-bash your brand, and you don‟t
answer in real time.
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14. #13
You treat Twitter as a megaphone instead of a
telephone.
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15. #14
When you don‟t have a full proof strategy for your target
audience.
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16. #15
You are not prepared for the worst case scenario and think
that your campaign will be successful without any backlash.
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17. #16
When you use too many caps/exclamation marks in your
communication.
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18. #17
When you believe that the sole purpose of social media is
to sell!
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19. #18
You believe it‟s all about your influence score; however it
may not necessarily mean so!
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20. #19
When you think that one common content is fit for
all social media platforms.
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21. #20
When you tweet without thinking. Remember that
everything you say online lives forever.
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22. Advice
Hope you would have learnt by now what not works on
social media. Wishing you a successful social journey ahead!
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23. THANK YOU
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