This document summarizes internet usage statistics in India. It notes that India has over 200 million internet users, with 68 million in rural India. While internet penetration is growing, only around 30% of rural internet users are comfortable accessing the internet in English. Most Indian internet users prefer social media and messaging platforms like Facebook and WhatsApp to access the internet.

2. Welcome
to
India
The land of 1.21 billion population

3. With over 200,780,998 internet users

4. Total
Internet
users

5. people use internet in India

7. Growth in internet users in
over the past 12 months

8. access the internet via
mobile devices

9. …
The
Rural
India
…

10. 68 million claimed internet users and 46 million active users

11. growth in the number of active internet users

12. There were internet and
active users in India.

13. There were users in
rural India who had accessed internet at
least once in their lives.

14. Yet only
of the active
users transact online.

15. Nearly
of
the internet
users prefer
to access Internet
only
in
languages.

16. of the
rural
internet
population
is
comfortable
in
accessing
in English.

17. transactions is still in its stages.

18. According
to the
Internet and
Mobile
Association
of India (IAMAI)
only
of the
Total
Indians
use
internet

19. There
are still
issues
getting
in
remote
areas.

20. …
Online
Activity
…

21. Guess
the average time
an Indian internet
user spends on
social media?

22. of Indian
internet users
watch
online

23. Indian mobile users subscribed to data
packages access net via mobile phone.

24. Women
use
Instant
Messaging
times
as much
as men
and are
more active
on their
networks.

25. on the other hand install more apps than women
apps/ per
month as
compared to
by women

26. love
to
They spend hours more on calls every
month than men

27. love to They spend around
more time than
women in browsing.

28. key
online
activities
in India

29. of the
engagement
on a
post happens
in the first hours

30. of users on Twitter have
tweeted.

31. of the traffic comes
from mobile.

32. of all Indian netizens are
on , the highest
in the world.

33. Indians are on Twitter,
largest in the world

34. LinkedIn
YouTube

35. Monthly active users
Total users

36. Monthly active users
Total users

37. Monthly active users
Total users

38. has the world's
largest online
population....
with just
internet
penetration

39. http://www.business-standard.com/article/technology/rural-india-internet-penetration-still-hovers-low-at-6-7-113102200523_1.html
www.digitalstrategyconsulting.com
Nielsen Informate mobile insights
ComSource media metrix
DATA SOURCES
IMAGE CREDITS
http://pixabay.com/en/taj-mahal-india-agra-temple-tomb-368/
https://www.flickr.com/photos/indiaphotography/6152267296
https://www.flickr.com/photos/super_lapin/5046786768
https://www.flickr.com/photos/ahinsajain/6168581187
https://www.flickr.com/photos/accidentdesigns/5564370312
https://www.flickr.com/photos/webethere/517799652
https://www.flickr.com/photos/64235983@N08/6351826667
https://www.flickr.com/photos/64235983@N08/6352503018
https://www.flickr.com/photos/endymion120/4874896400
https://www.flickr.com/photos/43423301@N07/4124160245
https://www.flickr.com/photos/jpereira_net/2896910866
https://www.flickr.com/photos/ciat/6315319730
https://www.flickr.com/photos/ahron/151827800
https://www.flickr.com/photos/jpereira_net/2896067549
https://www.flickr.com/photos/mckaysavage/2244155874
https://www.flickr.com/photos/mckaysavage/3059483658
https://www.flickr.com/photos/mckaysavage/843126905
https://www.flickr.com/photos/mckaysavage/2279204706
https://www.flickr.com/photos/foxypar4/3350123606
https://www.flickr.com/photos/rolandslakis/3710498218
https://www.flickr.com/photos/mattpaish/5811814462
https://www.flickr.com/photos/mckaysavage/3920986198
https://www.flickr.com/photos/jpereira_net/2896068881
https://www.flickr.com/photos/flying_cloud/3991832761
https://www.flickr.com/photos/mckaysavage/2097592556
https://www.flickr.com/photos/43423301@N07/4187611239
https://www.flickr.com/photos/jpereira_net/2896065907
https://www.flickr.com/photos/mckaysavage/3016006648
https://www.flickr.com/photos/63173682@N04/7612856808
https://www.flickr.com/photos/nevilzaveri/8077239046
https://www.flickr.com/photos/meanestindian/2176627371
https://www.flickr.com/photos/1778/7171891201
https://www.flickr.com/photos/robphoto/2517791108
https://www.flickr.com/photos/agnihot/4924315824
https://www.flickr.com/photos/ramnath1971/11595825213
https://www.flickr.com/photos/mckaysavage/3059480968
https://www.flickr.com/photos/meanestindian/3135301548

40. DATA SOURCES
IMAGE CREDITS
www.flickr.com
Thanks to Flickr for the images without which the Slide
would be incomplete, thanks to all the photographers. Please
note we do not claim copyrights over any of the images that
have been used here.
Thanks to Nielsen, ComSource, Digital Strategy and
Business Standard for providing us with the data.
Hope you have found this ppt useful.
Cheers,
Rajashree Das
Social Media Analyst
Simplify360

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