Flipkart has the Highest Share of Fans on Social Media
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Over the past few years, the E-commerce industry has increased its visibility through persistent and intelligent use of social media. Considering the online business they run, platforms like Facebook and Twitter are almost inevitable platforms to spread their word. Here's a look at which company's strategy worked best on social media.
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Flipkart has the Highest Share of Fans on Social Media
- 1. www.simplify360.comwww.simplify360.com A social media analysis of e-commerce industry April, 2015
- 2. www.simplify360.comwww.simplify360.com Top 20 e-commerce companies Brand Name Facebook Twitter SSI ScoreTotal Fans No. of fans engaged Follower Mentions (30 days) Buzz 1 Flipkart 4,496,715 243,861 289,615 55,100 121,588 98.1 2 Snapdeal 3,146,558 57,444 128,671 45,201 77,964 95.1 3 Myntra 2,676,234 151,927 95,836 38,404 44,430 93.4 4 Amazonin 4,617,784 45,967 96,960 17,802 22,935 92.7 5 Ebayindia 3,269,379 30,509 85,086 22,582 23,874 91.2 6 Jabongindia 3,596,695 40,480 102,898 6,097 10,025 87.9 7 Bookmyshow 4,108,839 64,028 70,915 5,336 7,382 86.2 8 Homeshop18 1,527,281 9,076 57,617 12,608 13,103 84.0 9 Olx_india 5,283,681 9,720 28,837 4,800 4,831 82.4 10 Paytm 756,485 19,831 35,575 15,222 33,093 81.9 11 Shopclues 2,342,330 131,783 12,500 5,332 8,119 80.5 12 Freecharge 943,780 6,930 17,747 9,557 17,467 79.6 13 Jungleecom 5,399,383 3,812 15,626 1,796 1,934 75.3 14 Goibibodotcom 1,436,469 1,791 13,792 1,632 16,371 73.4 15 Firstcryindia 475,758 12,089 1,665 185 779 72.8 16 Infibeam 938,025 1,717 13,683 4,088 5,152 69.2 17 Cleartrip 938,556 1,189 10,454 2,516 4,247 67.1 18 Bewakoof 1,680,953 299,644 3,593 1,718 1,800 66.9 19 Yepmedotcom 6,070,919 654,207 3,987 353 536 64.4 20 Fashionandyou 1,341,619 13,796 13,640 212 1,253 63.2
- 3. www.simplify360.comwww.simplify360.com Flipkart has highest share of voice followed by Snapdeal Flipkart 20.9% Snapdeal 17.2% Myntra 14.6% eBay India 8.6% Amazon India 6.8% PayTM 5.8% Homeshop18 4.8% PolicyBazaar 4.2% Freecharge 3.6% Jabong 2.3% BookMyShowIn 2.0% OLX India 1.8% Infibeam 1.6% Cleartrip 1.0% Flipkart overtook Snapdeal with the highest share of voice compared to last month where Snapdeal has the highest share of voice Share of voice among top 20 e-commerce players Source: Simplify360, April 2015
- 4. www.simplify360.comwww.simplify360.com flipkart Snapdeal myntra AmazonINebaydotin myjabong BookMyShowIN homeshop18 olxindia Paytm ShopClues freecharge jungleecomGoibibo FirstCryIndia infibeam cleartrip bewakoofcom YepmeShopping fashionandyou -100 99,900 199,900 299,900 399,900 499,900 599,900 699,900 1,000 1,001,000 2,001,000 3,001,000 4,001,000 5,001,000 6,001,000 7,001,000 No.ofpeopleengagedonFacebook No. of fans on Facebook Yepme is the clear leader on Facebook • Yepme leads both in the no. of fans engaged on Facebook and the total no. of fans on Facebook. • Other e-commerce companies have low engagement compared to the leader Facebook performance comparison Size of the bubble represents the %ge of fans engaged
- 5. www.simplify360.comwww.simplify360.com YepmeShopping 10% Junglee.com 9% OLX India 9% Amazon India 8% Flipkart 7% BookMyShowIn 7% Jabong 6% eBay India 5% Snapdeal 5% Myntra 4% Shopclues 4% Wego India 3% bewakoof.com 3% Homeshop18 2% Yebhi 2% Goibibo 2% FashionandYou 2% LensKart 2% Yatra.com 2% Share of Facebook Fans Yepme with 6 Million fans has the highest share of fans. E-commerce players Fans YepmeShopping 6,070,919 Junglee.com 5,399,383 OLX India 5,283,681 Expedia 5,076,628 Amazon India 4,617,784 Flipkart 4,496,715 BookMyShowIn 4,108,839 Jabong 3,596,695 eBay India 3,269,379 Snapdeal 3,146,558 Myntra 2,676,234 Shopclues 2,342,330 Wego India 1,716,409 bewakoof.com 1,680,953 Homeshop18 1,527,281 Yebhi 1,472,570 Goibibo 1,436,469 FashionandYou 1,341,619 LensKart 1,174,088 Yatra.com 1,059,821 Facebook Fan Size Total Facebook fans of the top 20 e-commerce companies, Data as on April, 2015
- 6. www.simplify360.comwww.simplify360.com 4,393 3,002 3,379 2,705 3,532 5,487 3,979 4,543 1,567 5,642 2,323 1,503 1,383 1,037 5,909 845 963 1,110 840 4,497 3,147 3,269 2,676 3,597 5,284 4,109 4,618 1,527 5,399 2,342 1,436 1,342 938 6,071 846 939 1,060 828 - 1,000 2,000 3,000 4,000 5,000 6,000 7,000 March April Growth of Facebook fans compared to last year Most of the brands saw decline in the fan count as compared to february. Flipkart, Jabong, BookMyShow, Amazon and YepMe managed to get slight rise in the Fan base. Data of 2014 not available for Goibibo and Expedia, 2014 data as on Jan 2014 Thousands
- 7. www.simplify360.comwww.simplify360.com Flipkart Snapdeal Myntra Amazon India eBay India Jabong BookMyShowIn Homeshop18 OLX India PayTM Freecharge Goibibo FirstCry YepmeShopping -10,000 0 10,000 20,000 30,000 40,000 50,000 60,000 -1,000 49,000 99,000 149,000 199,000 249,000 299,000 MentionsonTwitter Followers Flipkart is the clear leader in terms of followers and engagement.
- 8. www.simplify360.comwww.simplify360.com Methodology Brands considered for the analysis: A total of 65 e-commerce company is considered for the analysis. Following is the list of companies considered: 100bestbuy, almamaterstore, AmazonIN, babyoye, bewakoofcom, BookMyShowIN, centralandme, cleartrip, ebaydotin, fashionandyou, ShopFashionara, FirstCryIndia, flipkart, Goibibo, GrabmoreIndia, healthkart, homeshop18, indiatimesshopping, infibeam, inkfruit, ixigo, myjabong, jungleecom, Kidloo, koovs, KyaZoonga, landmarkstores, Lenskartindia, Limeroadcom, LootoRe, Metroshoes, mahindraretail.momandme, mybabycartstore, myntra, ShopRight, olxindia, Pepperfry, ShopClues, Snapdeal, sunglassesonline, themobilestore.in, tradus, UniverCellConnect, urbanladder, wego.india, Yatra, YebhiIndia, YepmeShopping, zovi, fnp.fernsnpetals, bookchums, redbus.in, expedia.co.in, ezeego1, caratlane, bluestonejewels, Paytm, freecharge, Bigbasketcom, ZopNow, Jiffstore, bankbazaar, ShopFashionara, PolicyBazaarIndia, policyboss For ranking the top e-commerce players, the total number of organic and inorganic mentions, the fan size on Facebook, the number of people engaged, the number of followers and mentions in the last 30 days were taken into account. Simplify360 Social Index is a weighted average score of all the above parameters. Numbers and figures in the report is as on April, 2015.
- 9. www.simplify360.comwww.simplify360.com Simplify360, is a leading social business intelligence firm. Simplify360 is the world’s first integrated enterprise solutions provider; our latest offerings are Social Marketing Suite for agencies, Social Contact Center for BPOs and Social Command Center for Enterprises. We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis. We have already provided solutions through their tool for industry leaders like Wipro, Coffee Day, Star TV, Mahindra Retail and ITC Foods. Simplify360 is also the only company to work with the top media agency groups in the world like WPP and Publicis. Simplify360 operates directly or through partners in the US, Malaysia, Korea, South Africa, Saudi Arabia and the Netherlands to name a few. The company’s products and services are sold in over 100 countries. If you are interested to know more about Simplify360 and its offering, you can contact us at contact@simplify360.com About Simplify360 US Headquarter: 1330, Capital Parkway, Carrollton, TX 75006 Phone : 347-468-7251 India: 3rd Floor, 7/1 Binnamangala, 100 Feet Road, Indiranagar, Bangalore 560038. Phone : +91 80 40971130 Address CONNECT WITH US (click on the icons)