There are several talks happening in the Media, and several speculations going on about what happens to the World of Social Media Platforms. We, at Simplify360, are excited about this acquisition, and are looking forward to have more open WhatsApp. More on the presentation.

1. WhatsApp Acquisition:
What it means to Simplify360

2. Short Answer
World do not change overnight.
The deal has to pass the regulatory bodies.

3. In Detail
It means a lot !!

4. For any Social Media
Applications and Platforms
…
This means more power
coming to YOU.

5. Facebook has always been developer
friendly and we have just secured our future.
Both Instagram and WhatsApp going to Facebook
means our application’s future is secured.

6. Future Secured!
Till the time we start hearing about a new
challenger in town.
…
Obviously, Facebook cannot or may not buy all
of them. But I want to ignore that for now.

7. Why I am so convinced?
That Mark Zuckerberg will safeguard
Social Media Platform’s interest

8. Here are my 10 Reasons!

9. API and
Developers are in
Facebook’s DNA
They started it,
and they will keep
it too.

10. Facebook is fairly new
company in town.
They need the
ecosystem to fight
Google, Apple and
Microsoft.
They win if we win.

11. Facebook has not
killed Instagram.
They have not made it
closed too.
We can expect the
same with WhatsApp.

12. Facebook depends on
Marketing and Media
Agencies for the
revenue.
They will have to keep
the ecosystem happy.
No choice is our good.

13. Facebook has
mastered the skill of
opening up the
ecosystem & grow.
They will reuse it to
grow WhatsApp.

14. Already WhatsApp and
WeChat are used as
Marketing Channels for
Mobile.
The Chinese Competition
will keep Facebook on its
toes, and Zuck will not
want to lose by closing the
ecosystem.

15. Zuck has earned money
from being lovable.
He wont do anything to
invite the public wrath.
He will walk an extra
mile to please the users
and the ecosystem.

16. Zuck is a guy who is
hard on investors from
day one.
He will open up the
ecosystem to amass
users, and not bother of
quick investor returns.

17. Zuck knows better than anyone
else how a Social Network can be
replaced.
He has replaced the giants like
Orkut and MySpace.
He will not do anything that will
give a way for SnapChat or WeChat
to over-take Facebook and
WhatsApp.

18. Number of users
is the only metric
Zuck understands
and uses.
That ensures an
open Ecosystem.

19. So, what do we do now?
Don’t know what you are going to do.
We, at Simplify360, are preparing for
integration of WhatsApp.
Stay Tuned. Enjoy.

20. Leaders use Simplify360
Global Clients
Resellers / Partners

21. Key Implementations – Client Categories
Enterprise
Agency & Research


Brand, Competition and Intelligence Reporting time
decreased from months to real-time

Helped ITC Foods to better the Social Media
Marketing efforts

 Set-up Social Media Analytics and Research Practices
Implemented a Market Intelligence Practice for ITC
Foods
The company now responds to every customer query
happing from anywhere.
 The agency cut delivery cost in half
 Lowered reporting time from days to hours;
increased client conversion rate by over 50%
OEM
Combination
 Using Simplify360 as Social Media Contact Centre

In-premise installation of Social Media Contact
Centre for TOP global Telecom company.

Happened first time in the World; platform running in
complete security set-up within client’s firewall

 Successfully serving global clients through partners.
Effectively managed the customer queries; response
time lowered by 80%
 Highly successful in serving Customer Service via
Social Media
 Reduced Response time by more than 80%
 Reduced the cost per response by more than 80%.

22. Key Implementations - Use Cases
USE CASE - Customer Service Contact Centre
SOLUTION
PURPOSE
BENEFITS
Social Media Customer Contact
Centre
Address Enterprise’s increasing
requirement to respond to online
complaints and feedback in real-time
Reduces
•Customer response time to resolve new complaints
•Risk of losing brand image due to online complaint escalation
Increases
•Customer Satisfaction
In-premise Social Media
Command Center
Provide:
•Secure response management and
tracking
•Seamless integration with the
existing Enterprise Systems
Advantages:
•Complete control over the system and opportunity for future
customization
•Complete ownership to the data and control over conversation flow
USE CASE – Marketing Research
SOLUTION
PURPOSE
Social Media Analytical Report
on Media Channel
Provide:
•In-depth analysis on the
conversations happening around TV
shows
Insights delivered
•Audience insights on what drive online conversations
•Competitive analysis on what TV shows were being talked most
•Audience sentiment towards the TV shows and its actors
Provide:
•Comprehensive study on all the
product lines of FMCG brands
•Tracks their online presence. along
with their respective competition.
Insights delivered
•Complete landscape of the FMCG’s brand presence v/s it’s competitors
•Key insights on most talked campaigns and why
•Insights on how consumers respond to FMCG brands and their
sentiments
Social Media Analytical Report
on FMCG Brand
BENEFITS

23. THANK YOU
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