This presentation is about understanding what a brand means and how one can create a brand.

1. WHAT IS A BRAND?_

2. IT IS A STORY … _

3. IT IS A STORY ABOUT A LITTLE GIRL WHO
LIVED WITH HER EVIL STEP-MOTHER, BUT
THROUGH A MAGICAL EXPERIENCE LIVES
HAPPILY EVER AFTER.
- CINDERELLA

4. IT IS A STORY ABOUT A PERSON WHO WAS
FIRED FROM HIS OWN COMPANY, BUT
RETURNED TO MAKE IT THE WORLD’S MOST
VALUABLE COMPANY.
- STEVE JOBS

5. IT IS A STORY ABOUT A PERSON WHO WAS
TOLD THAT HE LACKED CREATIVE IDEAS,
BUT HE WENT ON TO CREATE THE
FOUNDATION OF CREATIVITY.
- WALT DISNEY

6. SO BRAND IS NOT A LOGO OR A COLOUR OR
A NAME, IT IS A STORY WHICH INSPIRES
PEOPLE TO PERSEVERE IN LIFE . _

7. BRAND IS THE PROTAGONIST WHO
OVERCOMES THE CHALLENGE AND PROVES
THE PROVEN WRONG . _

8. IT A STORY THAT GETS TOLD ACROSS THE
GENERATIONS . _

9. BRAND IS A RESULT OF DECISIONS ONE
TAKES BY STANDING ON ITS OWN
CONVICTION AND PASSION, EVEN IF ITS
NOT THE POPULAR CHOICE. _

10. BRAND IS THE BREAKING OF RULES AND
FREEING PEOPLE FROM THE STATUS QUO. _

11. HENCE, BRAND IS SOMETHING THAT STANDS
ON ITS OWN CONVICTION AND PASSION. _

12. SO WHAT IS YOUR STORY… _

13. THANK YOU
WWW.SIMPLIFY360.COM

14. References and Credits
• https://www.flickr.com/photos/seeveeaar/2287676400
• http://imageserver.moviepilot.com/jobs-steve-sony-drops-steve-jobs-biopic-but-who-ll-take-over.
jpeg
• https://www.flickr.com/photos/flavia_bossolan/4256295169/
• Tabatha Coffey Quotes