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The Essence of Design
                      for startups
        — J Arun, Designer at SlideShare
Colour Theory
    Layouts


Photoshop
               Web Standards
 Ty p o g ra p hy
                  CSS
Colour Theory
       Layouts


Photoshop
  What this is not about
                  Web Standards
    Ty p o g ra p hy
                     CSS
What is design?
Colours
       Balance


    Simplify on design
Everybody has an opinion
                Whitespace
    Readability
                Fonts
The Essence of Design for Startups
“Creating order out of chaos”
                –Alexander White
Design is not decoration
“Do you want the people
 visiting this site to notice it?”
Tell a story or generate some sort of
action. But if the user notices the
site, not the story, you've lost.
Think like a designer?
NO
Think like a user
Two questions to ask...
Better experience?
Better communication?
The Essence of Design for Startups
Experience
Communication
Experience
Communication
The Essence of Design for Startups
Experience
Communication
Experience
Communication
Experience
Communication

    Needless to say
The Essence of Design for Startups
Experience
Communication
Experience
Communication
The Essence of Design for Startups
Experience
Communication
Experience
Communication
The Essence of Design for Startups
Experience
Communication
Experience
Communication
The Essence of Design for Startups
Experience
Communication
Experience
Communication
Communicating in
  tangible ways
The Essence of Design for Startups
The Essence of Design for Startups
The Essence of Design for Startups
Depicts 28,000 42-gallon barrels,
the amount of of oil consumed in the
United States every two minutes
(equal to the flow of a medium-sized river).



                       Running the Numbers
                         An American Self-Portrait
                                   — Chris Jordan
The Essence of Design for Startups
The Essence of Design for Startups
The Essence of Design for Startups
The number of dollars spent every hour by
the US government on the war in Iraq
(125,000 one-hundred dollar bills, that is,
$12.5 million).



                        Running the Numbers
                         An American Self-Portrait
                                   — Chris Jordan
Simplification
The Essence of Design for Startups
Thoughtfulness
The Essence of Design for Startups
The Essence of Design for Startups
The Essence of Design for Startups
The Essence of Design for Startups
The Essence of Design for Startups
Form vs Function?
Form vs Function
Form AND Function
Questions?
Shout outs
Pankaj Jain
Nikhil Ritesh
Gurudatta Bhobe
Startup Saturday Team
Presentation slides
slideshare.com/simplyarun
Elsewhere
twitter.com/simplyarun
simplyarun.deviantart.com
simplyarun.com
Photo Credits, Attribution
http://www.flickr.com/photos/seven13avenue/2080281038/
Seth Godin: http://sethgodin.typepad.com
http://www.craigslist.com
http://www.slideshare.com
http://news.google.com
http://video.google.com
http://www.basecamphq.com
http://www.vimeo.com
Chris Jordan: http://www.chrisjordan.com
Tube map: http://www.tfl.gov.uk
http://www.flickr.com
http://www.google.com/holidaylogos.html
http://www.wordpress.org
http://www.flickr.com/photos/declanjewell/3040249233/
http://www.istockphoto.com
http://www.flickr.com/photos/zest-pk/923931403/

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The Essence of Design for Startups