A Presentation On TATA Group, with SWOT Analysis And Hierarchy. PDF

1. A Business Organisation And Its
Analysis
A Case Study
Presented By:
Juhi Singh
Ankur Kumar

3. •Background
•Hierarchy
•Products & Services
•Marketing Strategies
• Current Position

4. LEADERSHIP WITH TRUST

5. Background

6. Established By:
Jamsetji Nusserwanji
Tata

7. Year Established:
1868
Place:
Bombay (Mumbai)

8. First Chairman:
Jamsetji Tata
Present Chairman:
Ratan Tata

10. Hierarchy

11. TATA
TATA STEEL TATA MOTORS TATA TEA
VP MARKETING VP FINANCE
GM MAR. North GM MAR. South

13. Products &
Services

14. Materials Energy
Tata Power
Tata Steel
Tata BP Solar
Advance Materials
Services
Taj Hotels Chemicals
Tata AIG Life &
General Insurance Tata Chemicals
Companies Rallis
Consumer Products IT and Communications Engineering
Tata Teleservices Tata Motors
Tata Tea VSNL
Titan TACO Group
Tata Consultancy Voltas
Trent
Services
114 Companies & Subsidiaries ; 3,96,517 employees

15. Some Famous
Products

16. Coffee Photon +
Coffee Mobile Web Access Modem

17. Nano
Himalayan
Small Car Mineral Water

18. Sky
Tea
DTH Service Tea Products

19. DoCoMo
Swach
GSM Mobile Network Provider Water Purifier

20. Jaguar
Salt
Luxury Car Salt Products

21. Indica
Taj Hotels
Mid Size Car Luxury Hotel

22. Marketing Case
Study: Nano

24. There Are Two Types Of Marketing
Strategies Used For The Marketing Of
TATA Nano:
 Online Marketing
 Offline Marketing

25. Online
Website Booking Games
Social Media Advertising

26. Offline
Collaboration Television
Mall Promotions Leveraging Existing Infrastructure

27. SWOT Analysis

28. It is a useful analysis that takes into
consideration not only your own
business but your competitors’ activities
and current industry happenings as well.

29. •Strengths
•Weakness
•Opportunities
•Threats

34. Comparative
Study

35. Year
(Rs million)

36. Year
(Rs million)

37. Year
(Rs million)

44. Year

45. Conclusion

46. From Our Analysis Of Tata Group We Can Conclude That Tata Is
A Very Strong Contender In Indian As Well As International
Market.
It Has Built A Very Strong Brand Of Its Own And With All The
Ups And Down It Has Maintained Its Status And So It Will Do In
Coming Future. It’s A Company To Watch In The Coming Years.

47. Wikipedia
www.wikipedia.org
Tata Group Official Website
www.tata.com
Blogger
www.blogger.com
Mayank Dhingra, Business Writer
http://mayank.name
The Economist
Fortune 500
www.cnnmoney.com
And Many More…

48. Questions?

50. The major sections of the site are:
Gallary
Game Community
Why Nano?
Booking Details
BACK

51. The various social networking sites used:
Blog
Orkut
Facebook
YouTube

53. •Orkut is one of the most popular social networking platforms
in India.
•There's a user profile for Nano which has a few pics and videos
•Has around 350 friends.
•A group dedicated to the care which has around 11,000
members, started back in May, 08.

54. •Facebook is a top networking site amongst Indians.
•There's a fan page for the car with about 6000 fans, a few
videos and picture albums.

55. •There's also a YouTube channel for Tata Nano where you can
subscribe to videos.
•Has managed to generated more than 10,000 views on videos
of the car.
BACK

56. The online booking of TATA Nano has given boost to the sales
as now due to online registration it became easier to buy Nano.
It did definitely generate a lot of excitement on the web in
general.
BACK

57. The blogosphere and
indian media sites were
full with ads for Tata
Nano.
The ads came in all
shapes and sizes and were
definitely noticed.
BACK

58. The game by Zapak was a
great move to spread word
about the car.
There are a lot of claims that
the game has been played
millions of times since its
launch.
It's a simple and easily
accessible game, which
anyone with a browser and
internet connection can play.
BACK

59. Tata partnered with a few banks for releasing application
forms.
ICICI bank for example initiated a whole campaign to get
noticed and spread the word.
BACK

60. As is the case with most automobile companies, Tata too ran a
series of promotional
activites on Malls to get Nano in front of perspective buyers.
BACK

61. Tata, a giant brand that it is has leveraged it's umbrella groups
to market Nano.
You can find Nano merchandise, application forms and demo
cars in Tata Indicom, Titan, Croma and Westside stores.
Tata Indicom had also offered a money-back
offer with every application form.
BACK

62. Though Tata didn't invest heavily into TV
commercials; they did get a few channels
to use the word ‘NANO’ instead of small
wherever possible.
The ads generally showed the buying of
first car and it was cherished like a big
dream come true by the Indian middle
class.
BACK