Matt Simpson

Greater Chicago Area United States

Chief Marketing Officer, Museum of Science and Industry, Chicago

Advertising / Marketing / PR

Throughout my 18-year career as a digital strategist and client partner, I have focused on architecting teams and solutions that help clients transform business strategies and marketing programs into smart, consumer-centric ideas that build brands. Using digital strategy informed by business and consumer insights, I created client programs that spanned many digital channels, including owned digital properties (web), social, mobile, in-store retail, and more. Today, I am particularly focused on the opportunities for brands at the intersection of data, emerging digital marketing channels, and rapidly evolving consumer behavior. My career has been split into two distinct but related phases....