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23/7/2012
23/7/2012
Topics to Be Covered
            • Father of Advertising
            • Advertisement
            • Pros and cons of Advertisement
            • Types of Advertising
            • Impact of Advertisement
            • Impact of Advertisement on
              children
            • Impact of Advertisement on
              youngster
            • Conclusion


23/7/2012
Father of Advertising
                -David Ogilvy




23/7/2012
ADVERTISEMENT
            • Advertising    is    a   way   of
              communication.
            • Persuade customers to purchase a
              particular brand of product.
            • The       main      purpose    of
              advertisement is to popular their
              name and become a good status in
              the world.
            • They know more people will eager
              to by the product after watching
              advertisement. So that they will
              get more profit.

23/7/2012
PROS OF ADVERTISEMENT
            • Advertisements help to increase
              the sale of goods, so producers
              can sell goods at reasonable
              prices.
            • They raise the standards of living
              of people by drawing attention to
              new products and ideas.
            • Advertisement can be found in
              magazines, radio programs , in the
              newspaper, in the streets, or in
              kiosks.
            • It can be easily understand by
              every persons.


23/7/2012
Cons of Advertisement
   • It make us to buy things whether we
     need or not.
   • They make us believe that our dreams
     will come true if we use their products.
   • A lot of advertisements are their that
     make people feel depressed with their
     ordinary lives, especially those people
     who have only a small amount of money
     to spend on luxuries.
   • But this is obviously not so. we cannot
     buy personal good
     looks, intelligence, good friendships or a
     happy family.
23/7/2012
TYPES OF ADVERTISING

                 •   Outdoor advertising
                 •   Broadcast advertising
                 •   Covert advertising
                 •   Surrogate advertising
                 •   Celebrity advertising




23/7/2012
IMPACT OF ADVERTISEMENT




 23/7/2012
IMPACT OF ADVERTISEMENT
• Science has given us a lot and one of the gifts of science is
  mass-media which includes television, radio etc.
• Nowadays, we find that children pay more attention
  towards television than to study
• Today, advertisement has become a media for making a
  product popular in a short period of time and this is the
  only reason for the impact of new products in the mind of
  children.
• Today, when parents go to market with their children they
  ask for those products which have not even reached the
  market.
• This shows how eager they are in catching the words of the
  people who are advertising the product on T.V.

          23/7/2012
IMPACT OF ADVERTISEMENT
• Previously, whenever any movie was running there
  was a news break in between but now there are
  several breaks for the advertisement.
• Today, if any advertisement is shown, then even
  before the actor or actress speaks, the child starts
  pronouncing the lines of the advertisement much
  before the advertises.
• Thus we can see that children know all the names
  of the performers, color of their dresses and the
  product they advertise.




        23/7/2012
IMPACT OF ADVERTISEMENT
• Even five years child memory was so sharp to
  remember the television programmes. But it
  doubtful whether it was the same in regard to
  his studies.
• Seven months babies is also interested for
  watching T.V that if T.V is switched off, then
  they starts crying.
• Today's, the children have developed too
  expensive tastes. They always ask their parents
  for new products.



       23/7/2012
23/7/2012
CHILDREN BELOW 5
           YEARS




23/7/2012
23/7/2012
23/7/2012
23/7/2012
NEGATIVE EFFECTS OF
   ADVERTISEMENT ON KIDS




23/7/2012
ATTRACTED BY CHILDREN




23/7/2012
23/7/2012
IMPACT OF ADVERTISEMENT
   ON YOUNGSTER




23/7/2012
YOUNGSTERS

            • Every advertisement makes
              the adults to attract the
              opposite sex.
            • Some advertisement makes
              people to try the product if it
              is bad also.
            • Every         face      cream
              advertisement      says  about
              changing the black skin tone
              color to white.




23/7/2012
ADD SAYS




23/7/2012
AXE

            • The concept of body spay
              is, it will give good smell.
            • But, AXE advertisement
              shows it is used by the
              boy and number of girls is
              following that boy.




23/7/2012
YOU ADD HERE




23/7/2012
T-shirts




23/7/2012
BAGES AND CAPS




23/7/2012
23/7/2012
CONCLUSION
             Children are more get impact
              of advertisement than the
              adults.
             We      should  judge     the
              product, correct captions.
             Without knowing our pocket
              will get empty by the impact
              of advertisement.
             I      don't   mean      that
              advertisements should be
              totally banned, but their
              impact should be minimized.



23/7/2012
23/7/2012
23/7/2012
23/7/2012

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Impact of advertisement

  • 3. Topics to Be Covered • Father of Advertising • Advertisement • Pros and cons of Advertisement • Types of Advertising • Impact of Advertisement • Impact of Advertisement on children • Impact of Advertisement on youngster • Conclusion 23/7/2012
  • 4. Father of Advertising -David Ogilvy 23/7/2012
  • 5. ADVERTISEMENT • Advertising is a way of communication. • Persuade customers to purchase a particular brand of product. • The main purpose of advertisement is to popular their name and become a good status in the world. • They know more people will eager to by the product after watching advertisement. So that they will get more profit. 23/7/2012
  • 6. PROS OF ADVERTISEMENT • Advertisements help to increase the sale of goods, so producers can sell goods at reasonable prices. • They raise the standards of living of people by drawing attention to new products and ideas. • Advertisement can be found in magazines, radio programs , in the newspaper, in the streets, or in kiosks. • It can be easily understand by every persons. 23/7/2012
  • 7. Cons of Advertisement • It make us to buy things whether we need or not. • They make us believe that our dreams will come true if we use their products. • A lot of advertisements are their that make people feel depressed with their ordinary lives, especially those people who have only a small amount of money to spend on luxuries. • But this is obviously not so. we cannot buy personal good looks, intelligence, good friendships or a happy family. 23/7/2012
  • 8. TYPES OF ADVERTISING • Outdoor advertising • Broadcast advertising • Covert advertising • Surrogate advertising • Celebrity advertising 23/7/2012
  • 10. IMPACT OF ADVERTISEMENT • Science has given us a lot and one of the gifts of science is mass-media which includes television, radio etc. • Nowadays, we find that children pay more attention towards television than to study • Today, advertisement has become a media for making a product popular in a short period of time and this is the only reason for the impact of new products in the mind of children. • Today, when parents go to market with their children they ask for those products which have not even reached the market. • This shows how eager they are in catching the words of the people who are advertising the product on T.V. 23/7/2012
  • 11. IMPACT OF ADVERTISEMENT • Previously, whenever any movie was running there was a news break in between but now there are several breaks for the advertisement. • Today, if any advertisement is shown, then even before the actor or actress speaks, the child starts pronouncing the lines of the advertisement much before the advertises. • Thus we can see that children know all the names of the performers, color of their dresses and the product they advertise. 23/7/2012
  • 12. IMPACT OF ADVERTISEMENT • Even five years child memory was so sharp to remember the television programmes. But it doubtful whether it was the same in regard to his studies. • Seven months babies is also interested for watching T.V that if T.V is switched off, then they starts crying. • Today's, the children have developed too expensive tastes. They always ask their parents for new products. 23/7/2012
  • 14. CHILDREN BELOW 5 YEARS 23/7/2012
  • 18. NEGATIVE EFFECTS OF ADVERTISEMENT ON KIDS 23/7/2012
  • 21. IMPACT OF ADVERTISEMENT ON YOUNGSTER 23/7/2012
  • 22. YOUNGSTERS • Every advertisement makes the adults to attract the opposite sex. • Some advertisement makes people to try the product if it is bad also. • Every face cream advertisement says about changing the black skin tone color to white. 23/7/2012
  • 24. AXE • The concept of body spay is, it will give good smell. • But, AXE advertisement shows it is used by the boy and number of girls is following that boy. 23/7/2012
  • 29. CONCLUSION  Children are more get impact of advertisement than the adults.  We should judge the product, correct captions.  Without knowing our pocket will get empty by the impact of advertisement.  I don't mean that advertisements should be totally banned, but their impact should be minimized. 23/7/2012