Positioning of Coffee Chains in India with details about number of stores and approx cost for two. The positioning is based on Number of stores i.e penetration and cost variables.

1. More number of
Outlets / Shops
Less number of
Outlets / Shops
ExpensiveReasonable
Café Coffee
Day(300, 1500)
Barista Lavazza
(400,225)
Tata
StarBucks(1000,20)
Gloria Jean’s Coffee (500,40 )
The Coffee Bean(600,30)
Cuppa
(350,40)
Costa Café (700,150)
(cost for two, number of outlets in India)