Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to Create a Growth Framework

30,534 views

Published on

In this presentation I breakdown growth into 4 parts, understanding your funnel (top 3 acquisition channels & bottle necks), defining your customer personas & metrics and lastly a walkthrough of my simple growth process.

Here's a link to my growth framework google spreadsheet: http://bit.ly/growthframework

For more information on growth hacking visit my blog http://sujanpatel.com or download my book: http://100daysofgrowth.com

Published in: Marketing
  • Hello! I can recommend a site that has helped me. It's called ⇒ www.HelpWriting.net ⇐ They helped me for writing my quality research paper.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Pull Him Back ➢➢➢ https://dwz1.cc/C0LOhFpr
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • To get professional research papers you must go for experts like ⇒ www.HelpWriting.net ⇐
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Sie können Hilfe bekommen bei ⇒ www.WritersHilfe.com ⇐. Erfolg und Grüße!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hi there! I just wanted to share a list of sites that helped me a lot during my studies: .................................................................................................................................... www.EssayWrite.best - Write an essay .................................................................................................................................... www.LitReview.xyz - Summary of books .................................................................................................................................... www.Coursework.best - Online coursework .................................................................................................................................... www.Dissertations.me - proquest dissertations .................................................................................................................................... www.ReMovie.club - Movies reviews .................................................................................................................................... www.WebSlides.vip - Best powerpoint presentations .................................................................................................................................... www.WritePaper.info - Write a research paper .................................................................................................................................... www.EddyHelp.com - Homework help online .................................................................................................................................... www.MyResumeHelp.net - Professional resume writing service .................................................................................................................................. www.HelpWriting.net - Help with writing any papers ......................................................................................................................................... Save so as not to lose
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

How to Create a Growth Framework

  1. 1. Hi, I’m Sujan Patel I run Web Profits, a marketing agency that help companies leverage growth marketing I'm a regular contributor at Inc., Forbes, WSJ & Entrepreneur I'm the author of Content Marketing Playbook & 100 Days of Growth
  2. 2. ➔ 15,000+ Customers ➔ 5000+ Customers ➔ 1,000+ Customers ➔ 15,000 Users USING THIS FRAMEWORK I’VE HELPED:
  3. 3. AGENDA 1. Understanding Your Funnel 2. Customer Persona 3. Defining Metrics 4. Growth Process 5. Questions!
  4. 4. DISCLAIMER: NO MAGIC
  5. 5. 1. UNDERSTANDING YOUR FUNNEL
  6. 6. A TYPICAL FUNNEL
  7. 7. FIGURE OUT YOUR TOP 3 ACQUISITION CHANNELS
  8. 8. FIGURE OUT YOUR BOTTLE NECKS Most common bottle necks
  9. 9. THE BULLSEYE FRAMEWORK tractionbook.com
  10. 10. ➔ Social Advertising, Advocacy & Inbound Marketing ➔ Inbound Marketing, Advocacy & Community ➔ Advocacy, Influencers Marketing & Community ➔ Advocacy, Influencers Marketing & Community MY TOP 3 CHANNELS
  11. 11. Marketing is
  12. 12. 2. CUSTOMER PERSONA
  13. 13. CUSTMER PERSONA TEMPLATES Download Templates: http://offers.hubspot.com/free-template-creating-buyer-personas
  14. 14. 3. DEFINING YOUR METRICS
  15. 15. PIRATE METRICS = AARRR http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version
  16. 16. •Traffic •Qualified Leads •QL to SQL Rate (or trial to paid customer conversion rate) •Conversion Rate •Cost to Acquire Customer (CAC) •LTV •Average Order Value (or Average Contract Value) •Repeat Customer Rate •Churn Rate •Month over Month (MoM) Growth OTHER IMPORTANT METRICS
  17. 17. 4. GROWTH PROCESS
  18. 18. GROWTH FRAMEWORK: ONDECK Example of my framework: http://bit.ly/growthframework
  19. 19. GROWTH FRAMEWORK: IDEAS
  20. 20. DON’T PRIORTIZE & IDEATE AT THE SAME TIME
  21. 21. GROWTH FRAMEWORK: KPIs
  22. 22. 1. Focus 40% of your efforts on increasing traffic 2. Focus 40% on bottle necks 3. Focus 20% on on short term opportunities & throwing shit at the wall HOW TO GET STARTED
  23. 23. IT’S OKAY TO THROW SHIT AT THE WALL (20% OF THE TIME)
  24. 24. 1. Define your goals (be specific!) 2. Brainstorm ideas (based on bottle necks) 3. Identify resources 4. Prioritize 5. Execute 6. Measure 7. Rinse & repeat MY SIMPLE GROWTH PROCESS
  25. 25. Startups: Prioritize based on highest impact, least effort Everyone Else: Prioritize based on highest potential gain, least time to implement HOW TO PRIORITIZE
  26. 26. IT’S OKAY TO FAIL (70% of my growth ideas fail)
  27. 27. SujanPatel.com @SujanPatel Snapat.me QUESTIONS?

×