The document discusses content marketing strategies. It notes that in 2016, the author created over 300 articles, guides, and videos that drove over 8.5 million pageviews, thousands of backlinks and consulting leads, and trial users for his businesses. It then outlines the author's content marketing team and costs. The rest of the document provides tips for creating "epic content" to build an audience and engage customers throughout the buyer journey, including content circles, repurposing content, guest posting, and training sales and support staff.