28. A c q u i t y G r o u p ,
A u g u s t 2 0 1 4
of consumers cite ‘lack of
perceived value’ as the
main barrier to purchase
for in-home IoT devices.
36
29. The Internet of Things meets
the Sharing Economy. That
means smart devices and
digital services that help users
share physical resources.
INTERNET OF
SHARED THINGS
53. In a consumer arena in which
status is ever-more about ‘who I
am’ rather than ‘what I have’,
customers will embrace services
that remove all barriers to
producing amazing output.
INSTANT SKILLS
62. E n d e a v o u r
P a r t n e r s ,
J a n u a r y 2 0 1 4
of people who buy a
wearable device for
self-tracking give up on
the device within six
months.
33
68. P W C ,
O c t o b e r 2 0 1 4
of Millennials would be strongly
motivated to use a wearable
device if it ‘rewarded those who
frequently use it with loyalty
points’.
37