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Effective Visual Communication

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Sinoj Mullangath

Principles of Visual Communication explained in a simple manner. Was presented at a workshop organized by STC, used as reference material by some design schools.

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Effective Visual Communication Sinoj Mullangath
Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Visual Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Visible Language ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Arts versus Design ,[object Object],[object Object]
Communication & Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interface Design Principles ,[object Object],[object Object],[object Object]
Organize ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organize ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organize ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Economize ,[object Object],[object Object],[object Object],[object Object],[object Object]
Communicate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Legibility & Readability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Symbolism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Typography ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Typography ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Color (Plus) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Color (Minus) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Color ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Color ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Color ,[object Object],[object Object],[object Object],[object Object]
Color ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Color ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Color ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Print vs Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Print OR Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
God is in the details [email_address]

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Effective Visual Communication

Editor's Notes

  1. Intro? Not telling CSS, JS, HTML, ASP or writing tools
  2. Spatial layout. Visible language elements
  3. Principles of …. Clear, consistent, concept
  4. 1. Radio buttons, check boxes 2. Text tool 3. Stop signs in real world
  5. Design the spread visual not the page.
  6. Catch attention, eye movement, learning curve
  7. Simple -- unless your objective is to confuse, entertain, or beautify, in which cases, overindulgence may be justified.
  8. Legible fonts, in readable format
  9. Character of type faces. Letters, words, sentence, grouped sentences, message For fixed-width fonts, justified lines of text can slow reading speed by 12 percent.
  10. Spacing, smoothness, contrast, height, style, thickness
  11. Color is one of the most complex elements in achieving successful visual communication. Used correctly, it can be a powerful tool for communication When color is used correctly, people will often learn more. Memory for color information seems to be much better than information presented in black-and-white
  12. idea is to use color to augment black-and-white information Attention to the most important things
  13. Red or green should not be used in the periphery of the visual field, but in the center. If used in the periphery, you need a way to capture the attention of the viewer, size change or blinking for example. Blue, black, white, and yellow should be used near the periphery of the visual field, where the retina remains sensitive to these colors. Mail box in US = blue, UK = red, greece = yellow
  14. Book vs Dictionary on LOVE
  15. Questions… discussions