5. 4 P’s Marketing Mix
Product “Pop Art” brushes set comes in a semi-round
palette that allows individual 5 brush head to be stored
around the single brush stem that each head could be
placed when in use.
PriceThe suggested retail price of $75.00 to be able to
reach those who can’t afford to purchase multiple
single brushes at one time.
Promotion In purchasing the “Pop Art” brush set
consumer who purchase two colors from the Modern
“Glam” Art collection would only have to pay $60.00
when purchased at the same time. In overseeing the
product’s success M.A.C. will offer as a limited edition
set before integrating it into normal inventory.
PlaceAt all local M.A.C. distributors
6. Goal: Reach target audience resulting in a 5%
increase in units sold in six months.
Strategy: Temporary websites
dedicated to a particular new launch
like http://www.barbielovesmac.com/
7. Optical “Op” Art brushes
A style of visual art that makes use of optical illusions
8. Target Markets
Young women between 18-25 who are students or recent
graduates. They are energetic, like going out with friends,
follow movies theaters as well as concerts.
Women with successful career. They make up almost
every day when going to work. They are single or
newly married. They are open minded, pay attention to
self development.
Women who need professional make-up to cover flaws on
their body. They are from medium, upper medium income
and their make-up share of valet is greater than the other
segments.
Makeup professionals such as makeup artists,
aestheticians, cosmetologists, hairstylists, models,
photographers. Make-up and brushes determines the
quality of their business. They follow up latest trends and
new launched products
9. GLAMOU
EDGY GIRL
R GIRL
“GIRL Ethnic
Beauty
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DOOR”
