Transmedia 101 toronto june 12 2012
•
15 likes•4,144 views
One of the slide shows shared on June 12 2012, in Toronto for the Transmedia 101 meet up. The Hunger Games slides are in my Transmedia Engagement slide show.
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (20)
Similar to Transmedia 101 toronto june 12 2012
Similar to Transmedia 101 toronto june 12 2012 (20)
More from Siobhan O'Flynn
More from Siobhan O'Flynn (12)
Recently uploaded
Recently uploaded (20)
Transmedia 101 toronto june 12 2012
- 1. TRANSMEDIAstorytelling Transmedia & Multiplatform Creation in a Web 2.0 World... GO Wednesday, 13 June, 12
- 2. How To Transmediastories Transmedia stories are those which ‘unfold across multiple media platforms with each new text making a distinctive and valuable contribution the whole.’ Henry Jenkins, Convergence Culture 2006 Wednesday, 13 June, 12
- 4. How To TransmediaWorlds ‘Each part of the story is unique and plays to the strengths of each medium, and the audience is often invited to participate and somehow interact with the narrative.’ ‘Simply put, transmedia is the art of conveying a rich message, theme or storyline to a mass audience using multiple media platforms in concert.’ jeff gomez Wednesday, 13 June, 12
- 5. How To TransmediaWorlds ‘Branded entertainment comes and goes in a flash, but transmedia storylines are timeless because they are built on a foundation of classic narrative structure. They’re good stories.’ ‘Transmedia bibles build on archetypal patterns & identifying the core theme & values of a story.’ Jeff Gomez Wednesday, 13 June, 12
- 6. AThinkLab.com How To Transmediaproduction Dr. Pamela Rutledge Dr. Pamela Rutledge http://athinklab.com/transmedia-storytelling/case-study-example-the-three-little-pigs/ Wednesday, 13 June, 12
- 8. Wednesday, 13 June, 12
- 9. Designing for multiplescreens • consider context of use • design for one or many • design for distinct affordances Wednesday, 13 June, 12
- 12. facebooktraffic http://visual.ly/facebook-vs-google-plus-features Wednesday, 13 June, 12
- 13. http://www.pamorama.net/wp-content/uploads/2010/12/facebook-games-statistics.gif Wednesday, 13 June, 12
- 15. Apps for everything! (a dangerous idea) Beware the shiny thing! Weeds Facebook Game Wednesday, 13 June, 12
- 17. Web 2.0 M2mdiwo • networked intelligence • communities of interest • sharing vs. commercial economies • participatory media Wednesday, 13 June, 12
- 18. 5D Design transmediadesign story/ integrated experience engagement storyworld platforms design strategy Wednesday, 13 June, 12
- 19. Transmedia experiencemapping entice enter engage exit extend http://innovationcreation.us/ideas/2010/05/29/experience-maps/ Wednesday, 13 June, 12
- 20. design for what people do... Wednesday, 13 June, 12
- 21. Strong Character Transmediastory Wednesday, 13 June, 12
- 22. make it social 2009 twitter & facebook game User-Defined Footer Text Wednesday, 13 June, 12
- 23. 221B integrated immersive social game 8 cases to solve connected to mystery in film clues in videos, ar4cles, flash games, virtual searches of rooms character introduc4ons “Easter Eggs” reveal info that connects to film a mul4player op4on: invite a Facebook Friend to play as Watson or Holmes personality quiz determines role two players work together to assemble clues that when looked at together lead to the solu4on of each case Caitlin Burns hHp://thesocialrobot.com/2010/01/221b-‐social-‐media-‐and-‐storytelling-‐at-‐their-‐finest/ Wednesday, 13 June, 12
- 24. BBC 2011-12 sherlockholmes Wednesday, 13 June, 12
- 25. Alternative Distribution Channels in-timeblogging Science of deduction Dr. John watson the whip hand Wednesday, 13 June, 12
- 26. Integrated transmediaStorytelling integrated content across platforms Wednesday, 13 June, 12
- 27. The content storynode • contained plot point • dramatic tension • narrative space Wednesday, 13 June, 12
- 28. Break the4thwall Wednesday, 13 June, 12
- 29. key... transmediadesign • Strong living characters (villains too!) • Immersive worldbuilding = rules, values, conflicts • Entice: gaps, mysteries, narrative spaces • Engage: design for participation • Technology is a tool, not a goal • Respect your fans • Your audience is global • Extend - hope - no pray! - for sharing • Start a movement Wednesday, 13 June, 12
- 31. thank you Siobhan O’Flynn, PhD CFC Media Lab University of Toronto sioflynn@me.com @Sioflynn on Twitter website: siobhanoflynn.com User-Defined Footer Text Wednesday, 13 June, 12