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key... transmediadesign • Strong living characters (villains too!) • Immersive worldbuilding = rules, values, conflicts • Entice: gaps, mysteries, narrative spaces • Engage: design for participation • Technology is a tool, not a goal • Respect your fans • Your audience is global • Extend - hope - no pray! - for sharing • Start a movementWednesday, 1 August, 12

Published in: Design, Business, Technology