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TRANSMEDIAforesighting
                          Transmedia as a Foresighting Practice in a Web 2.0 World...




                                         Siobhan O’Flynn, PhD
                                        Interactive Storytelling c. 2001
                                                NarrativeNow

                                      Transmedia Futures. sLab OCADU
                                               July 31, 2012

Wednesday, 1 August, 12
How To


                          Transmediastories


           Transmedia stories are those which
           ‘unfold across multiple media
           platforms with each new text
           making a distinctive and valuable
           contribution the whole.’

           Henry Jenkins, Convergence Culture
           2006



Wednesday, 1 August, 12
How To


                          TransmediaWorlds




Wednesday, 1 August, 12
How To


                          TransmediaWorlds

           ‘Branded entertainment comes and
           goes in a flash, but transmedia
           storylines are timeless because they
           are built on a foundation of classic
           narrative structure. They’re good
           stories.’
           ‘Transmedia bibles build on
           archetypal patterns & identifying the
           core theme & values of a story.
           Jeff Gomez



Wednesday, 1 August, 12
AThinkLab.com How To


                          Transmediaproduction



                                                         Dr. Pamela Rutledge


           Dr. Pamela Rutledge

                                 http://athinklab.com/transmedia-storytelling/case-study-example-the-three-little-pigs/

Wednesday, 1 August, 12
Strong Character...Clear Genre

                          Transmediastory




Wednesday, 1 August, 12
make it social 2009




                           twitter & facebook game




                                   User-Defined Footer Text


Wednesday, 1 August, 12
BBC 2011-12

                          sherlockholmes




Wednesday, 1 August, 12
Alternative Distribution Channels

                                   in-timeblogging



                      Science of deduction         Dr. John watson          the whip hand




Wednesday, 1 August, 12
Integrated

               transmediaStorytelling



   integrated             content        across   platforms


Wednesday, 1 August, 12
Break

                          the4thwall




Wednesday, 1 August, 12
key...

                                       transmediadesign
               •          Strong living characters (villains too!)

               •          Immersive worldbuilding = rules, values, conflicts

               •          Entice: gaps, mysteries, narrative spaces

               •          Engage: design for participation

               •          Technology is a tool, not a goal

               •          Respect your fans

               •          Your audience is global

               •          Extend - hope - no pray! - for sharing

               •          Start a movement


Wednesday, 1 August, 12
Designing for

                          multiplescreens
           • consider context of use
           • design for one or many
           • design for distinct affordances




Wednesday, 1 August, 12
Wednesday, 1 August, 12
facebooktraffic




                           http://visual.ly/facebook-vs-google-plus-features
Wednesday, 1 August, 12
Web 2.0


                                   M2mdiwo

           • networked intelligence
           • communities of interest
           • sharing vs. commercial
                economies
           • participatory media



Wednesday, 1 August, 12
5D Design


                          transmediadesign

            story/           integrated               experience   engagement
          storyworld         platforms                  design      strategy




Wednesday, 1 August, 12
Transmedia


                          experiencemapping
           entice           enter    engage      exit   extend




Wednesday, 1 August, 12
planning for human behaviour


                                                         future
                                                         unpredictability




    past
    predictability

Wednesday, 1 August, 12
planning for human behaviour
                          transmedia & foresighting
    experience design: variables                              future
                                                              unpredictability




    past
    predictability

Wednesday, 1 August, 12
Greek Tragedy

                          systemofwarnings
          Tragedy
          genre as structure
          genre as a contract
          For Greeks, Oedipus REX is
          affective because they knew
          the story




                            grazie Byron Lavoilette for ‘system of warnings‘
Wednesday, 1 August, 12
Greek Tragedy

                          systemofwarnings
                                          Oedipus rex
                                          not original story
                                          sophocles’ version one of many
                                          task of the poet...
                                          leverage the known
                                          surprise, Delight, Move audience by
                                          innovating within known form




Wednesday, 1 August, 12
Strong Static Character

                           closedsystem




                          structureofinevitability
Wednesday, 1 August, 12
Transmedia

                          systemofinvitations




                               http://www.youtube.com/watch?v=EJpSqeQbh4

Wednesday, 1 August, 12
Transmedia
             designedforparticipation




                          http://www.youtube.com/watch?v=EJpSqeQbh4

Wednesday, 1 August, 12
design for what people do...
                          & what you think they may do...




Wednesday, 1 August, 12
Transmedia
     Designed as a System of Possibilities based on Assumptions of
                    Projected Human Behaviour




                          http://www.youtube.com/watch?v=EJpSqeQbh4

Wednesday, 1 August, 12
thank you


                            Siobhan O’Flynn, PhD
                            NarrativeNow
                          University of Toronto

                              sioflynn@me.com
                            @Sioflynn on Twitter
                          website: siobhanoflynn.com




Wednesday, 1 August, 12

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Transmedia as foresighting. transmedia futures event s lab ocadu

  • 1. TRANSMEDIAforesighting Transmedia as a Foresighting Practice in a Web 2.0 World... Siobhan O’Flynn, PhD Interactive Storytelling c. 2001 NarrativeNow Transmedia Futures. sLab OCADU July 31, 2012 Wednesday, 1 August, 12
  • 2. How To Transmediastories Transmedia stories are those which ‘unfold across multiple media platforms with each new text making a distinctive and valuable contribution the whole.’ Henry Jenkins, Convergence Culture 2006 Wednesday, 1 August, 12
  • 3. How To TransmediaWorlds Wednesday, 1 August, 12
  • 4. How To TransmediaWorlds ‘Branded entertainment comes and goes in a flash, but transmedia storylines are timeless because they are built on a foundation of classic narrative structure. They’re good stories.’ ‘Transmedia bibles build on archetypal patterns & identifying the core theme & values of a story. Jeff Gomez Wednesday, 1 August, 12
  • 5. AThinkLab.com How To Transmediaproduction Dr. Pamela Rutledge Dr. Pamela Rutledge http://athinklab.com/transmedia-storytelling/case-study-example-the-three-little-pigs/ Wednesday, 1 August, 12
  • 6. Strong Character...Clear Genre Transmediastory Wednesday, 1 August, 12
  • 7. make it social 2009 twitter & facebook game User-Defined Footer Text Wednesday, 1 August, 12
  • 8. BBC 2011-12 sherlockholmes Wednesday, 1 August, 12
  • 9. Alternative Distribution Channels in-timeblogging Science of deduction Dr. John watson the whip hand Wednesday, 1 August, 12
  • 10. Integrated transmediaStorytelling integrated content across platforms Wednesday, 1 August, 12
  • 11. Break the4thwall Wednesday, 1 August, 12
  • 12. key... transmediadesign • Strong living characters (villains too!) • Immersive worldbuilding = rules, values, conflicts • Entice: gaps, mysteries, narrative spaces • Engage: design for participation • Technology is a tool, not a goal • Respect your fans • Your audience is global • Extend - hope - no pray! - for sharing • Start a movement Wednesday, 1 August, 12
  • 13. Designing for multiplescreens • consider context of use • design for one or many • design for distinct affordances Wednesday, 1 August, 12
  • 15. facebooktraffic http://visual.ly/facebook-vs-google-plus-features Wednesday, 1 August, 12
  • 16. Web 2.0 M2mdiwo • networked intelligence • communities of interest • sharing vs. commercial economies • participatory media Wednesday, 1 August, 12
  • 17. 5D Design transmediadesign story/ integrated experience engagement storyworld platforms design strategy Wednesday, 1 August, 12
  • 18. Transmedia experiencemapping entice enter engage exit extend Wednesday, 1 August, 12
  • 19. planning for human behaviour future unpredictability past predictability Wednesday, 1 August, 12
  • 20. planning for human behaviour transmedia & foresighting experience design: variables future unpredictability past predictability Wednesday, 1 August, 12
  • 21. Greek Tragedy systemofwarnings Tragedy genre as structure genre as a contract For Greeks, Oedipus REX is affective because they knew the story grazie Byron Lavoilette for ‘system of warnings‘ Wednesday, 1 August, 12
  • 22. Greek Tragedy systemofwarnings Oedipus rex not original story sophocles’ version one of many task of the poet... leverage the known surprise, Delight, Move audience by innovating within known form Wednesday, 1 August, 12
  • 23. Strong Static Character closedsystem structureofinevitability Wednesday, 1 August, 12
  • 24. Transmedia systemofinvitations http://www.youtube.com/watch?v=EJpSqeQbh4 Wednesday, 1 August, 12
  • 25. Transmedia designedforparticipation http://www.youtube.com/watch?v=EJpSqeQbh4 Wednesday, 1 August, 12
  • 26. design for what people do... & what you think they may do... Wednesday, 1 August, 12
  • 27. Transmedia Designed as a System of Possibilities based on Assumptions of Projected Human Behaviour http://www.youtube.com/watch?v=EJpSqeQbh4 Wednesday, 1 August, 12
  • 28. thank you Siobhan O’Flynn, PhD NarrativeNow University of Toronto sioflynn@me.com @Sioflynn on Twitter website: siobhanoflynn.com Wednesday, 1 August, 12