Booking open Available Pune Call Girls Nanded City 6297143586 Call Hot India...
ย
Transmedia as foresighting. transmedia futures event s lab ocadu
1. TRANSMEDIAforesighting
Transmedia as a Foresighting Practice in a Web 2.0 World...
Siobhan OโFlynn, PhD
Interactive Storytelling c. 2001
NarrativeNow
Transmedia Futures. sLab OCADU
July 31, 2012
Wednesday, 1 August, 12
2. How To
Transmediastories
Transmedia stories are those which
โunfold across multiple media
platforms with each new text
making a distinctive and valuable
contribution the whole.โ
Henry Jenkins, Convergence Culture
2006
Wednesday, 1 August, 12
3. How To
TransmediaWorlds
Wednesday, 1 August, 12
4. How To
TransmediaWorlds
โBranded entertainment comes and
goes in a ๏ฌash, but transmedia
storylines are timeless because they
are built on a foundation of classic
narrative structure. Theyโre good
stories.โ
โTransmedia bibles build on
archetypal patterns & identifying the
core theme & values of a story.
Jeff Gomez
Wednesday, 1 August, 12
5. AThinkLab.com How To
Transmediaproduction
Dr. Pamela Rutledge
Dr. Pamela Rutledge
http://athinklab.com/transmedia-storytelling/case-study-example-the-three-little-pigs/
Wednesday, 1 August, 12
12. key...
transmediadesign
โข Strong living characters (villains too!)
โข Immersive worldbuilding = rules, values, con๏ฌicts
โข Entice: gaps, mysteries, narrative spaces
โข Engage: design for participation
โข Technology is a tool, not a goal
โข Respect your fans
โข Your audience is global
โข Extend - hope - no pray! - for sharing
โข Start a movement
Wednesday, 1 August, 12
13. Designing for
multiplescreens
โข consider context of use
โข design for one or many
โข design for distinct affordances
Wednesday, 1 August, 12
19. planning for human behaviour
future
unpredictability
past
predictability
Wednesday, 1 August, 12
20. planning for human behaviour
transmedia & foresighting
experience design: variables future
unpredictability
past
predictability
Wednesday, 1 August, 12
21. Greek Tragedy
systemofwarnings
Tragedy
genre as structure
genre as a contract
For Greeks, Oedipus REX is
affective because they knew
the story
grazie Byron Lavoilette for โsystem of warningsโ
Wednesday, 1 August, 12
22. Greek Tragedy
systemofwarnings
Oedipus rex
not original story
sophoclesโ version one of many
task of the poet...
leverage the known
surprise, Delight, Move audience by
innovating within known form
Wednesday, 1 August, 12
26. design for what people do...
& what you think they may do...
Wednesday, 1 August, 12
27. Transmedia
Designed as a System of Possibilities based on Assumptions of
Projected Human Behaviour
http://www.youtube.com/watch?v=EJpSqeQbh4
Wednesday, 1 August, 12
28. thank you
Siobhan OโFlynn, PhD
NarrativeNow
University of Toronto
sio๏ฌynn@me.com
@Sio๏ฌynn on Twitter
website: siobhano๏ฌynn.com
Wednesday, 1 August, 12