SlideShare a Scribd company logo
1 of 28
TRANSMEDIAforesighting
                          Transmedia as a Foresighting Practice in a Web 2.0 World...




                                         Siobhan Oโ€™Flynn, PhD
                                        Interactive Storytelling c. 2001
                                                NarrativeNow

                                      Transmedia Futures. sLab OCADU
                                               July 31, 2012

Wednesday, 1 August, 12
How To


                          Transmediastories


           Transmedia stories are those which
           โ€˜unfold across multiple media
           platforms with each new text
           making a distinctive and valuable
           contribution the whole.โ€™

           Henry Jenkins, Convergence Culture
           2006



Wednesday, 1 August, 12
How To


                          TransmediaWorlds




Wednesday, 1 August, 12
How To


                          TransmediaWorlds

           โ€˜Branded entertainment comes and
           goes in a ๏ฌ‚ash, but transmedia
           storylines are timeless because they
           are built on a foundation of classic
           narrative structure. Theyโ€™re good
           stories.โ€™
           โ€˜Transmedia bibles build on
           archetypal patterns & identifying the
           core theme & values of a story.
           Jeff Gomez



Wednesday, 1 August, 12
AThinkLab.com How To


                          Transmediaproduction



                                                         Dr. Pamela Rutledge


           Dr. Pamela Rutledge

                                 http://athinklab.com/transmedia-storytelling/case-study-example-the-three-little-pigs/

Wednesday, 1 August, 12
Strong Character...Clear Genre

                          Transmediastory




Wednesday, 1 August, 12
make it social 2009




                           twitter & facebook game




                                   User-Defined Footer Text


Wednesday, 1 August, 12
BBC 2011-12

                          sherlockholmes




Wednesday, 1 August, 12
Alternative Distribution Channels

                                   in-timeblogging



                      Science of deduction         Dr. John watson          the whip hand




Wednesday, 1 August, 12
Integrated

               transmediaStorytelling



   integrated             content        across   platforms


Wednesday, 1 August, 12
Break

                          the4thwall




Wednesday, 1 August, 12
key...

                                       transmediadesign
               โ€ข          Strong living characters (villains too!)

               โ€ข          Immersive worldbuilding = rules, values, con๏ฌ‚icts

               โ€ข          Entice: gaps, mysteries, narrative spaces

               โ€ข          Engage: design for participation

               โ€ข          Technology is a tool, not a goal

               โ€ข          Respect your fans

               โ€ข          Your audience is global

               โ€ข          Extend - hope - no pray! - for sharing

               โ€ข          Start a movement


Wednesday, 1 August, 12
Designing for

                          multiplescreens
           โ€ข consider context of use
           โ€ข design for one or many
           โ€ข design for distinct affordances




Wednesday, 1 August, 12
Wednesday, 1 August, 12
facebooktraffic




                           http://visual.ly/facebook-vs-google-plus-features
Wednesday, 1 August, 12
Web 2.0


                                   M2mdiwo

           โ€ข networked intelligence
           โ€ข communities of interest
           โ€ข sharing vs. commercial
                economies
           โ€ข participatory media



Wednesday, 1 August, 12
5D Design


                          transmediadesign

            story/           integrated               experience   engagement
          storyworld         platforms                  design      strategy




Wednesday, 1 August, 12
Transmedia


                          experiencemapping
           entice           enter    engage      exit   extend




Wednesday, 1 August, 12
planning for human behaviour


                                                         future
                                                         unpredictability




    past
    predictability

Wednesday, 1 August, 12
planning for human behaviour
                          transmedia & foresighting
    experience design: variables                              future
                                                              unpredictability




    past
    predictability

Wednesday, 1 August, 12
Greek Tragedy

                          systemofwarnings
          Tragedy
          genre as structure
          genre as a contract
          For Greeks, Oedipus REX is
          affective because they knew
          the story




                            grazie Byron Lavoilette for โ€˜system of warningsโ€˜
Wednesday, 1 August, 12
Greek Tragedy

                          systemofwarnings
                                          Oedipus rex
                                          not original story
                                          sophoclesโ€™ version one of many
                                          task of the poet...
                                          leverage the known
                                          surprise, Delight, Move audience by
                                          innovating within known form




Wednesday, 1 August, 12
Strong Static Character

                           closedsystem




                          structureofinevitability
Wednesday, 1 August, 12
Transmedia

                          systemofinvitations




                               http://www.youtube.com/watch?v=EJpSqeQbh4

Wednesday, 1 August, 12
Transmedia
             designedforparticipation




                          http://www.youtube.com/watch?v=EJpSqeQbh4

Wednesday, 1 August, 12
design for what people do...
                          & what you think they may do...




Wednesday, 1 August, 12
Transmedia
     Designed as a System of Possibilities based on Assumptions of
                    Projected Human Behaviour




                          http://www.youtube.com/watch?v=EJpSqeQbh4

Wednesday, 1 August, 12
thank you


                            Siobhan Oโ€™Flynn, PhD
                            NarrativeNow
                          University of Toronto

                              sio๏ฌ‚ynn@me.com
                            @Sio๏ฌ‚ynn on Twitter
                          website: siobhano๏ฌ‚ynn.com




Wednesday, 1 August, 12

More Related Content

Similar to Transmedia as foresighting. transmedia futures event s lab ocadu

DevOps Days Tel Aviv 2013: How not to do Devops: Confessions of a Thought Lea...
DevOps Days Tel Aviv 2013: How not to do Devops: Confessions of a Thought Lea...DevOps Days Tel Aviv 2013: How not to do Devops: Confessions of a Thought Lea...
DevOps Days Tel Aviv 2013: How not to do Devops: Confessions of a Thought Lea...
DevOpsDays Tel Aviv
ย 
Action storming
Action stormingAction storming
Action storming
Viv McWaters
ย 
Presentation for mFest'09 by Jackie Calderwood
Presentation for mFest'09 by Jackie CalderwoodPresentation for mFest'09 by Jackie Calderwood
Presentation for mFest'09 by Jackie Calderwood
Jackie Calderwood
ย 
Crowd control merging media 2012
Crowd control merging media 2012Crowd control merging media 2012
Crowd control merging media 2012
Anthea Foyer
ย 
Then our buildings shape us 10 minutes
Then our buildings shape us   10 minutesThen our buildings shape us   10 minutes
Then our buildings shape us 10 minutes
Tim Berglund
ย 
Designing an iPad prototype for collaborative brainstorming
Designing an iPad prototype for collaborative brainstormingDesigning an iPad prototype for collaborative brainstorming
Designing an iPad prototype for collaborative brainstorming
Alexander Lobunets
ย 
Imagining Pandora's Box
Imagining Pandora's BoxImagining Pandora's Box
Imagining Pandora's Box
Matt Cauthron
ย 

Similar to Transmedia as foresighting. transmedia futures event s lab ocadu (19)

What Keeps CEOs Up at night about Social Media
What Keeps CEOs Up at night about Social MediaWhat Keeps CEOs Up at night about Social Media
What Keeps CEOs Up at night about Social Media
ย 
DevOps Days Tel Aviv 2013: How not to do Devops: Confessions of a Thought Lea...
DevOps Days Tel Aviv 2013: How not to do Devops: Confessions of a Thought Lea...DevOps Days Tel Aviv 2013: How not to do Devops: Confessions of a Thought Lea...
DevOps Days Tel Aviv 2013: How not to do Devops: Confessions of a Thought Lea...
ย 
Six Pattern of Interactive Storytelling
Six Pattern of Interactive StorytellingSix Pattern of Interactive Storytelling
Six Pattern of Interactive Storytelling
ย 
20120913 gabriellalevine savannah shortened
20120913 gabriellalevine savannah shortened20120913 gabriellalevine savannah shortened
20120913 gabriellalevine savannah shortened
ย 
Pecha Kucha - Research, Innovation and Enterprise Exchange
Pecha Kucha - Research, Innovation and Enterprise ExchangePecha Kucha - Research, Innovation and Enterprise Exchange
Pecha Kucha - Research, Innovation and Enterprise Exchange
ย 
The Creative and the Curious: When learners roam free
The Creative and the Curious: When learners roam freeThe Creative and the Curious: When learners roam free
The Creative and the Curious: When learners roam free
ย 
Action storming
Action stormingAction storming
Action storming
ย 
Presentation for mFest'09 by Jackie Calderwood
Presentation for mFest'09 by Jackie CalderwoodPresentation for mFest'09 by Jackie Calderwood
Presentation for mFest'09 by Jackie Calderwood
ย 
Crowd control merging media 2012
Crowd control merging media 2012Crowd control merging media 2012
Crowd control merging media 2012
ย 
A Visual View of Human Computation Models / Crowdsourcing
A Visual View of Human Computation Models / CrowdsourcingA Visual View of Human Computation Models / Crowdsourcing
A Visual View of Human Computation Models / Crowdsourcing
ย 
Then our buildings shape us 10 minutes
Then our buildings shape us   10 minutesThen our buildings shape us   10 minutes
Then our buildings shape us 10 minutes
ย 
Language is a Map (pdf with notes)
Language is a Map (pdf with notes)Language is a Map (pdf with notes)
Language is a Map (pdf with notes)
ย 
Narrativity
NarrativityNarrativity
Narrativity
ย 
20121013 TEDxYoungstorget
20121013 TEDxYoungstorget20121013 TEDxYoungstorget
20121013 TEDxYoungstorget
ย 
CityLIS talk, Feb 1st 2016
CityLIS talk, Feb 1st 2016CityLIS talk, Feb 1st 2016
CityLIS talk, Feb 1st 2016
ย 
Designing an iPad prototype for collaborative brainstorming
Designing an iPad prototype for collaborative brainstormingDesigning an iPad prototype for collaborative brainstorming
Designing an iPad prototype for collaborative brainstorming
ย 
Storytelling for UX Workshop
Storytelling for UX WorkshopStorytelling for UX Workshop
Storytelling for UX Workshop
ย 
Imagining Pandora's Box
Imagining Pandora's BoxImagining Pandora's Box
Imagining Pandora's Box
ย 
alt.media : Create to Engage
alt.media : Create to Engagealt.media : Create to Engage
alt.media : Create to Engage
ย 

More from Siobhan O'Flynn

Transmedia engagement participatory culture to activism
Transmedia engagement  participatory culture to activismTransmedia engagement  participatory culture to activism
Transmedia engagement participatory culture to activism
Siobhan O'Flynn
ย 
iDocs & social change 10 26 2011 digifest edit
iDocs & social change 10 26 2011 digifest editiDocs & social change 10 26 2011 digifest edit
iDocs & social change 10 26 2011 digifest edit
Siobhan O'Flynn
ย 

More from Siobhan O'Flynn (17)

Children's Data Privacy__June 5 2023.pdf
Children's Data Privacy__June 5 2023.pdfChildren's Data Privacy__June 5 2023.pdf
Children's Data Privacy__June 5 2023.pdf
ย 
Diasporas & Citizenship: Measures & Agency
Diasporas & Citizenship: Measures & AgencyDiasporas & Citizenship: Measures & Agency
Diasporas & Citizenship: Measures & Agency
ย 
Tell your best story
Tell your best storyTell your best story
Tell your best story
ย 
Twitter Copyright Embeds Privacy #SMSociety14
Twitter Copyright Embeds Privacy #SMSociety14Twitter Copyright Embeds Privacy #SMSociety14
Twitter Copyright Embeds Privacy #SMSociety14
ย 
Designing for Attention Singapore Masterclass Part 2 EXPANDED
Designing for Attention Singapore Masterclass Part 2 EXPANDEDDesigning for Attention Singapore Masterclass Part 2 EXPANDED
Designing for Attention Singapore Masterclass Part 2 EXPANDED
ย 
Designing for Attention Transmedia Singapore Masterclass Part 2: Community Bu...
Designing for Attention Transmedia Singapore Masterclass Part 2: Community Bu...Designing for Attention Transmedia Singapore Masterclass Part 2: Community Bu...
Designing for Attention Transmedia Singapore Masterclass Part 2: Community Bu...
ย 
Designing for Attention Transmedia Singapore Masterclass part 1
Designing for Attention Transmedia Singapore Masterclass part 1Designing for Attention Transmedia Singapore Masterclass part 1
Designing for Attention Transmedia Singapore Masterclass part 1
ย 
MIT8 Public Private May 4 2013
MIT8 Public Private May 4 2013MIT8 Public Private May 4 2013
MIT8 Public Private May 4 2013
ย 
Mit8 public private May 4 2013
Mit8 public private May 4 2013Mit8 public private May 4 2013
Mit8 public private May 4 2013
ย 
CWC Concept to Story - The Key to Experience Design
CWC Concept to Story - The Key to Experience DesignCWC Concept to Story - The Key to Experience Design
CWC Concept to Story - The Key to Experience Design
ย 
CWC Social Story Business & You Web 2.0
CWC Social Story Business & You Web 2.0CWC Social Story Business & You Web 2.0
CWC Social Story Business & You Web 2.0
ย 
Transmedia engagement participatory culture to activism
Transmedia engagement  participatory culture to activismTransmedia engagement  participatory culture to activism
Transmedia engagement participatory culture to activism
ย 
iDocs & social change 10 26 2011 digifest edit
iDocs & social change 10 26 2011 digifest editiDocs & social change 10 26 2011 digifest edit
iDocs & social change 10 26 2011 digifest edit
ย 
Story Architecture: Crafting Transmedia Design
Story Architecture: Crafting Transmedia DesignStory Architecture: Crafting Transmedia Design
Story Architecture: Crafting Transmedia Design
ย 
SMPIA Transmedia Talk
SMPIA Transmedia TalkSMPIA Transmedia Talk
SMPIA Transmedia Talk
ย 
Cross media to july 2010
Cross media to july 2010Cross media to july 2010
Cross media to july 2010
ย 
Transmedia Storytelling
Transmedia StorytellingTransmedia Storytelling
Transmedia Storytelling
ย 

Recently uploaded

DragonBall PowerPoint Template for demo.pptx
DragonBall PowerPoint Template for demo.pptxDragonBall PowerPoint Template for demo.pptx
DragonBall PowerPoint Template for demo.pptx
mirandajeremy200221
ย 
Stark Industries Marketing Plan (1).pptx
Stark Industries Marketing Plan (1).pptxStark Industries Marketing Plan (1).pptx
Stark Industries Marketing Plan (1).pptx
jeswinjees
ย 
CALL ON โžฅ8923113531 ๐Ÿ”Call Girls Aminabad Lucknow best Night Fun service
CALL ON โžฅ8923113531 ๐Ÿ”Call Girls Aminabad Lucknow best Night Fun serviceCALL ON โžฅ8923113531 ๐Ÿ”Call Girls Aminabad Lucknow best Night Fun service
CALL ON โžฅ8923113531 ๐Ÿ”Call Girls Aminabad Lucknow best Night Fun service
anilsa9823
ย 
CALL ON โžฅ8923113531 ๐Ÿ”Call Girls Kalyanpur Lucknow best Female service ๐Ÿงต
CALL ON โžฅ8923113531 ๐Ÿ”Call Girls Kalyanpur Lucknow best Female service  ๐ŸงตCALL ON โžฅ8923113531 ๐Ÿ”Call Girls Kalyanpur Lucknow best Female service  ๐Ÿงต
CALL ON โžฅ8923113531 ๐Ÿ”Call Girls Kalyanpur Lucknow best Female service ๐Ÿงต
anilsa9823
ย 
RT Nagar Call Girls Service: ๐Ÿ“ 7737669865 ๐Ÿ“ High Profile Model Escorts | Bang...
RT Nagar Call Girls Service: ๐Ÿ“ 7737669865 ๐Ÿ“ High Profile Model Escorts | Bang...RT Nagar Call Girls Service: ๐Ÿ“ 7737669865 ๐Ÿ“ High Profile Model Escorts | Bang...
RT Nagar Call Girls Service: ๐Ÿ“ 7737669865 ๐Ÿ“ High Profile Model Escorts | Bang...
amitlee9823
ย 
The history of music videos a level presentation
The history of music videos a level presentationThe history of music videos a level presentation
The history of music videos a level presentation
amedia6
ย 
Verified Trusted Call Girls Adugodi๐Ÿ’˜ 9352852248 Good Looking standard Profil...
Verified Trusted Call Girls Adugodi๐Ÿ’˜ 9352852248  Good Looking standard Profil...Verified Trusted Call Girls Adugodi๐Ÿ’˜ 9352852248  Good Looking standard Profil...
Verified Trusted Call Girls Adugodi๐Ÿ’˜ 9352852248 Good Looking standard Profil...
kumaririma588
ย 
Editorial design Magazine design project.pdf
Editorial design Magazine design project.pdfEditorial design Magazine design project.pdf
Editorial design Magazine design project.pdf
tbatkhuu1
ย 
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
SUHANI PANDEY
ย 
Escorts Service Nagavara โ˜Ž 7737669865โ˜Ž Book Your One night Stand (Bangalore)
Escorts Service Nagavara โ˜Ž 7737669865โ˜Ž Book Your One night Stand (Bangalore)Escorts Service Nagavara โ˜Ž 7737669865โ˜Ž Book Your One night Stand (Bangalore)
Escorts Service Nagavara โ˜Ž 7737669865โ˜Ž Book Your One night Stand (Bangalore)
amitlee9823
ย 

Recently uploaded (20)

DragonBall PowerPoint Template for demo.pptx
DragonBall PowerPoint Template for demo.pptxDragonBall PowerPoint Template for demo.pptx
DragonBall PowerPoint Template for demo.pptx
ย 
Stark Industries Marketing Plan (1).pptx
Stark Industries Marketing Plan (1).pptxStark Industries Marketing Plan (1).pptx
Stark Industries Marketing Plan (1).pptx
ย 
call girls in Vasundhra (Ghaziabad) ๐Ÿ” >เผ’8448380779 ๐Ÿ” genuine Escort Service ๐Ÿ”...
call girls in Vasundhra (Ghaziabad) ๐Ÿ” >เผ’8448380779 ๐Ÿ” genuine Escort Service ๐Ÿ”...call girls in Vasundhra (Ghaziabad) ๐Ÿ” >เผ’8448380779 ๐Ÿ” genuine Escort Service ๐Ÿ”...
call girls in Vasundhra (Ghaziabad) ๐Ÿ” >เผ’8448380779 ๐Ÿ” genuine Escort Service ๐Ÿ”...
ย 
CALL ON โžฅ8923113531 ๐Ÿ”Call Girls Aminabad Lucknow best Night Fun service
CALL ON โžฅ8923113531 ๐Ÿ”Call Girls Aminabad Lucknow best Night Fun serviceCALL ON โžฅ8923113531 ๐Ÿ”Call Girls Aminabad Lucknow best Night Fun service
CALL ON โžฅ8923113531 ๐Ÿ”Call Girls Aminabad Lucknow best Night Fun service
ย 
(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...
(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...
(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...
ย 
CALL ON โžฅ8923113531 ๐Ÿ”Call Girls Kalyanpur Lucknow best Female service ๐Ÿงต
CALL ON โžฅ8923113531 ๐Ÿ”Call Girls Kalyanpur Lucknow best Female service  ๐ŸงตCALL ON โžฅ8923113531 ๐Ÿ”Call Girls Kalyanpur Lucknow best Female service  ๐Ÿงต
CALL ON โžฅ8923113531 ๐Ÿ”Call Girls Kalyanpur Lucknow best Female service ๐Ÿงต
ย 
RT Nagar Call Girls Service: ๐Ÿ“ 7737669865 ๐Ÿ“ High Profile Model Escorts | Bang...
RT Nagar Call Girls Service: ๐Ÿ“ 7737669865 ๐Ÿ“ High Profile Model Escorts | Bang...RT Nagar Call Girls Service: ๐Ÿ“ 7737669865 ๐Ÿ“ High Profile Model Escorts | Bang...
RT Nagar Call Girls Service: ๐Ÿ“ 7737669865 ๐Ÿ“ High Profile Model Escorts | Bang...
ย 
The history of music videos a level presentation
The history of music videos a level presentationThe history of music videos a level presentation
The history of music videos a level presentation
ย 
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
ย 
Verified Trusted Call Girls Adugodi๐Ÿ’˜ 9352852248 Good Looking standard Profil...
Verified Trusted Call Girls Adugodi๐Ÿ’˜ 9352852248  Good Looking standard Profil...Verified Trusted Call Girls Adugodi๐Ÿ’˜ 9352852248  Good Looking standard Profil...
Verified Trusted Call Girls Adugodi๐Ÿ’˜ 9352852248 Good Looking standard Profil...
ย 
Editorial design Magazine design project.pdf
Editorial design Magazine design project.pdfEditorial design Magazine design project.pdf
Editorial design Magazine design project.pdf
ย 
Top Rated Pune Call Girls Koregaon Park โŸŸ 6297143586 โŸŸ Call Me For Genuine S...
Top Rated  Pune Call Girls Koregaon Park โŸŸ 6297143586 โŸŸ Call Me For Genuine S...Top Rated  Pune Call Girls Koregaon Park โŸŸ 6297143586 โŸŸ Call Me For Genuine S...
Top Rated Pune Call Girls Koregaon Park โŸŸ 6297143586 โŸŸ Call Me For Genuine S...
ย 
๐Ÿ’ซโœ…jodhpur 24ร—7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...
๐Ÿ’ซโœ…jodhpur 24ร—7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...๐Ÿ’ซโœ…jodhpur 24ร—7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...
๐Ÿ’ซโœ…jodhpur 24ร—7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...
ย 
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
ย 
Escorts Service Nagavara โ˜Ž 7737669865โ˜Ž Book Your One night Stand (Bangalore)
Escorts Service Nagavara โ˜Ž 7737669865โ˜Ž Book Your One night Stand (Bangalore)Escorts Service Nagavara โ˜Ž 7737669865โ˜Ž Book Your One night Stand (Bangalore)
Escorts Service Nagavara โ˜Ž 7737669865โ˜Ž Book Your One night Stand (Bangalore)
ย 
Top Rated Pune Call Girls Saswad โŸŸ 6297143586 โŸŸ Call Me For Genuine Sex Serv...
Top Rated  Pune Call Girls Saswad โŸŸ 6297143586 โŸŸ Call Me For Genuine Sex Serv...Top Rated  Pune Call Girls Saswad โŸŸ 6297143586 โŸŸ Call Me For Genuine Sex Serv...
Top Rated Pune Call Girls Saswad โŸŸ 6297143586 โŸŸ Call Me For Genuine Sex Serv...
ย 
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...
ย 
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...
AMBER GRAIN EMBROIDERY | Growing folklore elements |  Root-based materials, w...AMBER GRAIN EMBROIDERY | Growing folklore elements |  Root-based materials, w...
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...
ย 
Booking open Available Pune Call Girls Kirkatwadi 6297143586 Call Hot Indian...
Booking open Available Pune Call Girls Kirkatwadi  6297143586 Call Hot Indian...Booking open Available Pune Call Girls Kirkatwadi  6297143586 Call Hot Indian...
Booking open Available Pune Call Girls Kirkatwadi 6297143586 Call Hot Indian...
ย 
Booking open Available Pune Call Girls Nanded City 6297143586 Call Hot India...
Booking open Available Pune Call Girls Nanded City  6297143586 Call Hot India...Booking open Available Pune Call Girls Nanded City  6297143586 Call Hot India...
Booking open Available Pune Call Girls Nanded City 6297143586 Call Hot India...
ย 

Transmedia as foresighting. transmedia futures event s lab ocadu

  • 1. TRANSMEDIAforesighting Transmedia as a Foresighting Practice in a Web 2.0 World... Siobhan Oโ€™Flynn, PhD Interactive Storytelling c. 2001 NarrativeNow Transmedia Futures. sLab OCADU July 31, 2012 Wednesday, 1 August, 12
  • 2. How To Transmediastories Transmedia stories are those which โ€˜unfold across multiple media platforms with each new text making a distinctive and valuable contribution the whole.โ€™ Henry Jenkins, Convergence Culture 2006 Wednesday, 1 August, 12
  • 3. How To TransmediaWorlds Wednesday, 1 August, 12
  • 4. How To TransmediaWorlds โ€˜Branded entertainment comes and goes in a ๏ฌ‚ash, but transmedia storylines are timeless because they are built on a foundation of classic narrative structure. Theyโ€™re good stories.โ€™ โ€˜Transmedia bibles build on archetypal patterns & identifying the core theme & values of a story. Jeff Gomez Wednesday, 1 August, 12
  • 5. AThinkLab.com How To Transmediaproduction Dr. Pamela Rutledge Dr. Pamela Rutledge http://athinklab.com/transmedia-storytelling/case-study-example-the-three-little-pigs/ Wednesday, 1 August, 12
  • 6. Strong Character...Clear Genre Transmediastory Wednesday, 1 August, 12
  • 7. make it social 2009 twitter & facebook game User-Defined Footer Text Wednesday, 1 August, 12
  • 8. BBC 2011-12 sherlockholmes Wednesday, 1 August, 12
  • 9. Alternative Distribution Channels in-timeblogging Science of deduction Dr. John watson the whip hand Wednesday, 1 August, 12
  • 10. Integrated transmediaStorytelling integrated content across platforms Wednesday, 1 August, 12
  • 11. Break the4thwall Wednesday, 1 August, 12
  • 12. key... transmediadesign โ€ข Strong living characters (villains too!) โ€ข Immersive worldbuilding = rules, values, con๏ฌ‚icts โ€ข Entice: gaps, mysteries, narrative spaces โ€ข Engage: design for participation โ€ข Technology is a tool, not a goal โ€ข Respect your fans โ€ข Your audience is global โ€ข Extend - hope - no pray! - for sharing โ€ข Start a movement Wednesday, 1 August, 12
  • 13. Designing for multiplescreens โ€ข consider context of use โ€ข design for one or many โ€ข design for distinct affordances Wednesday, 1 August, 12
  • 15. facebooktraffic http://visual.ly/facebook-vs-google-plus-features Wednesday, 1 August, 12
  • 16. Web 2.0 M2mdiwo โ€ข networked intelligence โ€ข communities of interest โ€ข sharing vs. commercial economies โ€ข participatory media Wednesday, 1 August, 12
  • 17. 5D Design transmediadesign story/ integrated experience engagement storyworld platforms design strategy Wednesday, 1 August, 12
  • 18. Transmedia experiencemapping entice enter engage exit extend Wednesday, 1 August, 12
  • 19. planning for human behaviour future unpredictability past predictability Wednesday, 1 August, 12
  • 20. planning for human behaviour transmedia & foresighting experience design: variables future unpredictability past predictability Wednesday, 1 August, 12
  • 21. Greek Tragedy systemofwarnings Tragedy genre as structure genre as a contract For Greeks, Oedipus REX is affective because they knew the story grazie Byron Lavoilette for โ€˜system of warningsโ€˜ Wednesday, 1 August, 12
  • 22. Greek Tragedy systemofwarnings Oedipus rex not original story sophoclesโ€™ version one of many task of the poet... leverage the known surprise, Delight, Move audience by innovating within known form Wednesday, 1 August, 12
  • 23. Strong Static Character closedsystem structureofinevitability Wednesday, 1 August, 12
  • 24. Transmedia systemofinvitations http://www.youtube.com/watch?v=EJpSqeQbh4 Wednesday, 1 August, 12
  • 25. Transmedia designedforparticipation http://www.youtube.com/watch?v=EJpSqeQbh4 Wednesday, 1 August, 12
  • 26. design for what people do... & what you think they may do... Wednesday, 1 August, 12
  • 27. Transmedia Designed as a System of Possibilities based on Assumptions of Projected Human Behaviour http://www.youtube.com/watch?v=EJpSqeQbh4 Wednesday, 1 August, 12
  • 28. thank you Siobhan Oโ€™Flynn, PhD NarrativeNow University of Toronto sio๏ฌ‚ynn@me.com @Sio๏ฌ‚ynn on Twitter website: siobhano๏ฌ‚ynn.com Wednesday, 1 August, 12