Kelas eDagang SITEC: Pemasaran Facebook
Tajuk: Pengenalan kepada Social Commerce
Pembentang: Raja Tawfeeq, Eksekutif Pembangunan Perniagaan (Avana)
Tarikh: 16 Ogos 2016
Tempat: Selangor Digital Creative Centre (SDCC)
14. P E R A N C A N G A N P E M A S A R A N
S O S I A L M E D I A ( P S M )
OBJEKTIF SAMAR-SAMAR:
Boost "branding"
Peningkatan "awareness"
15. PERANCANGAN PSM
Objektif SMART:
Specific, Measurable, Attainable, Relevant, Time-bound
Cth: Naikkan followers kepada 1000 orang dengan RM 300.
Cth: Tingkatkan sales kepada 20 units di setiap akhir minggu
Now, why did we decide to build AVANA?
Over the years of developing technical and digital solutions for clients, we’ve come across many requests, especially for ecommerce. And with the rise of social network channels and users, there’s no better time than now to share our product
A staggering 1.49 billion active users are on Facebook each month and this number continues to grow by the day
In Asia alone, there are 500 million users on Facebook each month
With Facebook being such a powerful tool for ecommerce and other social media channels to complement it, what more could we ask for? Everyone should go into ecommerce!
With that being said, the ecommerce industry in Southeast Asia has yet to reach its potential due to a fragmented online selling process
When interviewed, most sellers are still taking orders manually through WhatsApp, Facebook messages, Instagram comments and emails. Inventory count is messy, orders are missed and time is wasted
Aside from connecting users with childhood friends, keeping up with their social life and following brands’ offers, social media is one of the largest channel that powers ecommerce with Facebook being in the lead for both market share and conversion rate
In Malaysia itself, there 5 million microenterprises and this number could be more that range from Facebook sellers, Instagram sellers and SME
In emerging markets alone, there are 80 to 100 million microenterprises this number continues to grow at an incredible rate