Key takeaways include:
- Aligning your personalisation and content strategies.
- How Sitecore’s personalisation compares to retrofit or overlay products and why that matters for omnichannel optimisation.
- How aggregators and disruptors win with personalisation.
- Measuring the impact of personalisation.
- Low-effort high-impact personalisation.
- Goals? Rules? How to understand the difference and when to use them!
2. 1. The webinar recording will be emailed to you within the next couple of
days
2. Submit your questions in the GoToWebinar questions box, and we’ll
attempt to answer them during the Q&A at the end of the presentation
3. Tweet us @Sitecore to share your thoughts on today’s presentation!
Webinar details
22. The omnichannel mindset
Stop thinking in terms of channels. Start thinking in terms of
consistent experience.
Don’t silo your content. Do approach your content creation with the
broadest possible reach.