This document discusses automation in Sitecore and how it can be used to personalize customer experiences. It provides the following key points:
- Sitecore automation allows marketers to give more control over how websites interact with visitors using predefined plans and help nurture customer relationships by adapting personalized, timely, and relevant content.
- Why automate? To deliver the right content to the right customer through the right channel at the right time.
- Sitecore's automation is different in that it can act on information from all areas of the customer journey, trigger actions based on various events, and qualify actions based on additional customer attributes.
- The presentation concludes with a discussion of Sitecore's roadmap for further
8. Today’s Discussion
8
• Verndale Introduction
• Know the Audience
• Research
• Preparing the “Ask”
• Make the Connection
• Curating Emotion
• Mapping the Journey
• Deliver the Goods
• EngagementAutomation
• Q & A
22. Takeaways
22
FiveThingsTo GetYou Started
• Research, Interview and Survey to identify the audience
• Ensure collaboration across all teams / stakeholders
• Map the goals to BOTH the user and your organization
• Remember to start small and iterate often
• Try divergent options and fail forward!