- How to create a straight forward board level digital marketing strategy aimed at achieving your business, marketing and operational objectives.
- How to correlate and align the features and functions of digital marketing technologies so that they measurably drive marketing objectives.
2. 1. The webinar recording will be emailed to you
2. Submit any questions in the GoToWebinar questions box, and we’ll
attempt to answer them during the Q&A at the end of the presentation
3. We will be conducting 3 polling sessions throughout today’s webinar
4. Tweet us @Sitecore to share your thoughts on today’s presentation!
Webinar details
6. Part 1: Building a Digital Marcoms
Strategy
Tuesday 11 April, 2:00 PM BST
• How to create a board level digital marketing strategy aimed at achieving
your business, marketing and operational objectives.
• How to correlate and align the features and functions of digital marketing
technologies so that they measurably drive marketing objectives.
7. 7
Source: Johnson and Scholes, 2006.
Strategies
“The direction and scope of an organisation over the
long-term; which achieves advantage for the
organisation through its configuration of resources
within a changing environment to meet the needs of
the markets and to fulfil stakeholders expectations”
13. Gartner has predicted that 75% of businesses will
transform to digital by the year 2020, or at least will
be preparing for the change.
The kicker is, only 30% of those attempts will be
successful.